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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
Kunal Swani, Brian P. Brown, George R. Milne
Industrial Marketing Management (2014) Vol. 43, Iss. 5, pp. 873-881
Closed Access | Times Cited: 283

Showing 26-50 of 283 citing articles:

How social media usage influences B2B customer loyalty: roles of trust and purchase risk
Chu-Bing Zhang, Yina Li
Journal of Business and Industrial Marketing (2019) Vol. 34, Iss. 7, pp. 1420-1433
Closed Access | Times Cited: 107
Virtual reality and its impact on B2B marketing: A value-in-use perspective
D. Eric Boyd, Bernadett Köles
Journal of Business Research (2018) Vol. 100, pp. 590-598
Closed Access | Times Cited: 100
Digital mediation in business-to-business marketing: A bibliometric analysis
Bipul Kumar, Arun Sharma, Sanket Vatavwala, et al.
Industrial Marketing Management (2019) Vol. 85, pp. 126-140
Closed Access | Times Cited: 100
Using message strategy to drive consumer behavioral engagement on social media
Wondwesen Tafesse, Anders Hauge Wien
Journal of Consumer Marketing (2018) Vol. 35, Iss. 3, pp. 241-253
Closed Access | Times Cited: 99
Advertising to businesses: Does creativity matter?
Daniel Baack, Rick T. Wilson, Maria M. van Dessel, et al.
Industrial Marketing Management (2015) Vol. 55, pp. 169-177
Closed Access | Times Cited: 95
Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany
Julian M. Müller, Benjamin Pommeranz, Julia Weisser, et al.
Industrial Marketing Management (2018) Vol. 73, pp. 70-83
Closed Access | Times Cited: 93
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Nishant Tiwary, Rishi Kant Kumar, Shagun Sarraf, et al.
Journal of Business Research (2021) Vol. 131, pp. 121-139
Closed Access | Times Cited: 90
The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter
Lei Huang, Amelia Clarke, Natalie Heldsinger, et al.
Journal of Marketing Analytics (2019) Vol. 7, Iss. 2, pp. 64-75
Closed Access | Times Cited: 87
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
Mari Juntunen, Elvira Ismagilova, Eeva-Liisa Oikarinen
Industrial Marketing Management (2019) Vol. 89, pp. 630-641
Open Access | Times Cited: 80
Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence
Aydin Farrokhi, Farid Shirazi, Nick Hajli, et al.
Industrial Marketing Management (2020) Vol. 91, pp. 257-273
Open Access | Times Cited: 78
A model of requirements engineering in software startups
Jorge Melegati, Alfredo Goldman, Fábio Kon, et al.
Information and Software Technology (2019) Vol. 109, pp. 92-107
Open Access | Times Cited: 77
Engaging luxury brand consumers on social media
Vikas Kumar, Imran Khan, Mobin Fatma, et al.
Journal of Consumer Marketing (2022) Vol. 39, Iss. 1, pp. 121-132
Closed Access | Times Cited: 46
New trends in the global digital transformation process of the agri-food sector: An exploratory study based on Twitter
María Ancín, Emilio Pindado, Mercedes Sánchez
Agricultural Systems (2022) Vol. 203, pp. 103520-103520
Open Access | Times Cited: 46
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Bipul Kumar, Arun Sharma
Industrial Marketing Management (2022) Vol. 102, pp. 122-140
Closed Access | Times Cited: 45
Influencer marketing within business-to-business organisations
Severina Cartwright, Hongfei Liu, Iain Davies
Industrial Marketing Management (2022) Vol. 106, pp. 338-350
Open Access | Times Cited: 39
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement
Anna Salonen, Joel Mero, Juha Munnukka, et al.
Industrial Marketing Management (2024) Vol. 118, pp. 12-26
Open Access | Times Cited: 12
Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path
Ava Hajian, Russell Sadeghi, Victor R. Prybutok, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103794-103794
Closed Access | Times Cited: 11
Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Hassan Alboqami, Wafi Al‐Karaghouli, Yasser Baeshen, et al.
International Journal of Internet Marketing and Advertising (2015) Vol. 9, Iss. 4, pp. 338-338
Open Access | Times Cited: 90
A framework for categorizing social media posts
Wondwesen Tafesse, Anders Hauge Wien
Cogent Business & Management (2017) Vol. 4, Iss. 1, pp. 1284390-1284390
Open Access | Times Cited: 85
The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers
Elyria Kemp, Aberdeen Leila Borders, Nwamaka A. Anaza, et al.
Journal of Business and Industrial Marketing (2017) Vol. 33, Iss. 1, pp. 19-28
Closed Access | Times Cited: 82
Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies
Sheena Leek, David Houghton, Louise Canning
Industrial Marketing Management (2017) Vol. 81, pp. 115-129
Open Access | Times Cited: 78
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
Αναστασία Σταθοπούλου, Laurence Borel, George Christodoulides, et al.
Psychology and Marketing (2017) Vol. 34, Iss. 4, pp. 448-462
Open Access | Times Cited: 77
How to measure engagement in Twitter: advancing a metric
Miriam Muñoz-Expósito, M. Ángeles Oviedo‐García, Mario Castellanos‐Verdugo
Internet Research (2017) Vol. 27, Iss. 5, pp. 1122-1148
Closed Access | Times Cited: 76
Using social media for competitive business outcomes
Yingxia Cao, Haya Ajjan, Paul Hong, et al.
Journal of Advances in Management Research (2018) Vol. 15, Iss. 2, pp. 211-235
Closed Access | Times Cited: 72
The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective
Lindsay McShane, Ethan Pancer, Maxwell Poole
Journal of Business-to-Business Marketing (2019) Vol. 26, Iss. 1, pp. 1-18
Closed Access | Times Cited: 71

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