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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Brand Communication in Social Media: A Research Agenda
Hilde Voorveld
Journal of Advertising (2019) Vol. 48, Iss. 1, pp. 14-26
Open Access | Times Cited: 285

Showing 26-50 of 285 citing articles:

Influencer marketing: a scoping review and a look ahead
Kendra Fowler, Veronica L. Thomas
Journal of Marketing Management (2023) Vol. 39, Iss. 11-12, pp. 933-964
Closed Access | Times Cited: 32
How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
Xianfeng Zhang, Yuxue Shi, Ting Li, et al.
Information Systems Frontiers (2023)
Closed Access | Times Cited: 30
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
Fernanda Muniz, Kristin Stewart, Lívia de Castro Magalhães
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 3, pp. 1234-1250
Closed Access | Times Cited: 29
Sustainability, brand authenticity and Instagram messaging
Sandy Bulmer, Nitha Palakshappa, Sarah Dodds, et al.
Journal of Business Research (2024) Vol. 175, pp. 114547-114547
Open Access | Times Cited: 13
How Consumers Consume Social Media Influence
Joachim Scholz
Journal of Advertising (2021) Vol. 50, Iss. 5, pp. 510-527
Closed Access | Times Cited: 55
Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis
Dianxi Zhang, Asif Mahmood, Antonio Ariza‐Montes, et al.
International Journal of Environmental Research and Public Health (2021) Vol. 18, Iss. 9, pp. 4739-4739
Open Access | Times Cited: 50
Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers
Matthew Pittman, Glenna L. Read, Jie Chen
Journal of Current Issues & Research in Advertising (2021) Vol. 42, Iss. 2, pp. 175-196
Closed Access | Times Cited: 43
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Shu‐Chuan Chu, Hyejin Kim, Yoojung Kim
International Journal of Advertising (2022) Vol. 42, Iss. 6, pp. 1037-1064
Closed Access | Times Cited: 37
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
Bárbara Castillo-Abdul, Ana Pérez-Escoda, Estela Núñez‐Barriopedro
Media and Communication (2022) Vol. 10, Iss. 1
Open Access | Times Cited: 36
Examining the outcomes of influencer activism
Veronica L. Thomas, Kendra Fowler
Journal of Business Research (2022) Vol. 154, pp. 113336-113336
Closed Access | Times Cited: 36
Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness
Teresa Fernandes, Heather Amado Nettleship, Luísa Helena Pinto
Journal of Retailing and Consumer Services (2022) Vol. 66, pp. 102917-102917
Open Access | Times Cited: 31
A decade of social media in public relations research: A systematic review of published articles in 2010–2020
Osnat Roth‐Cohen, Ruth Avidar
Public Relations Review (2022) Vol. 48, Iss. 1, pp. 102154-102154
Closed Access | Times Cited: 28
Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication
Ashish Kumar Jha, Nishant Kumar Verma
Information Systems Frontiers (2023) Vol. 26, Iss. 1, pp. 177-194
Open Access | Times Cited: 20
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
Cristián Buzeta, Freya De Keyzer, Nathalie Dens, et al.
International Journal of Advertising (2023) Vol. 43, Iss. 4, pp. 637-671
Open Access | Times Cited: 18
Social media influencers: literature review, trends and research agenda
Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
Journal of Advances in Management Research (2023) Vol. 21, Iss. 2, pp. 173-202
Closed Access | Times Cited: 17
Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers
Nadine Walter, Ulrich Föhl, Lea Zagermann
Journal of Current Issues & Research in Advertising (2024), pp. 1-23
Closed Access | Times Cited: 7
Search engine marketing and social media marketing predictive trends
Brighton Nyagadza
Journal of Digital Media & Policy (2020) Vol. 13, Iss. 3, pp. 407-425
Closed Access | Times Cited: 46
Opioids on Twitter: A Content Analysis of Conversations regarding Prescription Drugs on Social Media and Implications for Message Design
Parul Jain, Zulfia Zaher, Imran Mazid
Journal of Health Communication (2020) Vol. 25, Iss. 1, pp. 74-81
Closed Access | Times Cited: 42
Neuromarketing as a strategic tool for predicting how Instagramers have an influence on the personal identity of adolescents and young people in Spain
Luis Mañas-Viniegra, Patricia Núñez-Gómez, Victoria Tur‐Viñes
Heliyon (2020) Vol. 6, Iss. 3, pp. e03578-e03578
Open Access | Times Cited: 42
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
Komala Mazerant, Lotte M. Willemsen, Peter Neijens, et al.
Journal of Interactive Marketing (2020) Vol. 53, Iss. 1, pp. 15-31
Open Access | Times Cited: 40
Emotional Expressions and Brand Status
Jeffrey K. Lee
Journal of Marketing Research (2021) Vol. 58, Iss. 6, pp. 1178-1196
Closed Access | Times Cited: 35
Factors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market
Risqo M. Wahid, Muji Gunarto
Journal of Global Marketing (2021) Vol. 35, Iss. 2, pp. 169-191
Closed Access | Times Cited: 34
Show me the impact: Communicating “behavioral impact message” to promote pro-environmental consumer behavior
Xushan Sheng, Xiaoling Zhang, Xinyue Zhou
Sustainable Production and Consumption (2022) Vol. 35, pp. 709-723
Open Access | Times Cited: 27
Social Media Sustainability Communication: An Analysis of Firm Behaviour and Stakeholder Responses
Ashish Kumar Jha, Nishant Kumar Verma
Information Systems Frontiers (2022)
Open Access | Times Cited: 24
Social media influencer popularity and authenticity perception in the travel industry
Sally Rao Hill, Bora Qesja
Service Industries Journal (2022) Vol. 43, Iss. 5-6, pp. 289-311
Closed Access | Times Cited: 24

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