OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration
Kevin Lane Keller
Journal of Consumer Research (2021) Vol. 48, Iss. 4, pp. 527-540
Closed Access | Times Cited: 32
Kevin Lane Keller
Journal of Consumer Research (2021) Vol. 48, Iss. 4, pp. 527-540
Closed Access | Times Cited: 32
Showing 26-50 of 32 citing articles:
Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors
José Miguel Holgado-Herrero, Francisco Javier Rondán Cataluña, Carmen Barroso Castro, et al.
Journal of Product & Brand Management (2024)
Closed Access
José Miguel Holgado-Herrero, Francisco Javier Rondán Cataluña, Carmen Barroso Castro, et al.
Journal of Product & Brand Management (2024)
Closed Access
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat
Chloe Preece, Finola Kerrigan, Daragh O’Reilly
International Journal of Research in Marketing (2024)
Closed Access
Chloe Preece, Finola Kerrigan, Daragh O’Reilly
International Journal of Research in Marketing (2024)
Closed Access
Escuchando a la Academia: investigación e innovación sobre presente y futuro de la Ciencia
(2024)
Open Access
(2024)
Open Access
Identity expressiveness in marketing: review and future research agenda
Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, et al.
European Journal of Marketing (2023)
Open Access | Times Cited: 1
Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, et al.
European Journal of Marketing (2023)
Open Access | Times Cited: 1
Dubai Expo 2020’s Impact on the United Arab Emirates Brand: A Quantitative Analysis of American and European Media Companies
Pablo Medina Aguerrebere, Scott Burgess, Lakhdar Chadli, et al.
Journal of Advanced Research in Social Sciences (2023) Vol. 6, Iss. 4, pp. 16-29
Open Access | Times Cited: 1
Pablo Medina Aguerrebere, Scott Burgess, Lakhdar Chadli, et al.
Journal of Advanced Research in Social Sciences (2023) Vol. 6, Iss. 4, pp. 16-29
Open Access | Times Cited: 1
Evaluation of Branding Strategy in Automotive Industry Using DEMATEL Approach
Ezra Peranginangin, Yosica Mariana
Lecture notes in electrical engineering (2023), pp. 853-860
Closed Access
Ezra Peranginangin, Yosica Mariana
Lecture notes in electrical engineering (2023), pp. 853-860
Closed Access
Supply Chain Transparency from a Stakeholder's Perspective: Analyzing the Risks and Benefits of Supply Chain Information Disclosure
Jamie Porchia
(2023)
Closed Access
Jamie Porchia
(2023)
Closed Access
MOBİL OYUN PAZARINDA MARKA KİMLİĞİ İNCELEMESİ: TENCENT GAMES ÖRNEĞİ
Bilge Nur Öztürk, Serdar BÜLBÜL
Alanya Akademik Bakış (2022) Vol. 6, Iss. 3, pp. 2885-2912
Open Access
Bilge Nur Öztürk, Serdar BÜLBÜL
Alanya Akademik Bakış (2022) Vol. 6, Iss. 3, pp. 2885-2912
Open Access
