OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
The decision‐making process in viral marketing—A review and suggestions for further research
Thomas Reichstein, Ines Brusch
Psychology and Marketing (2019) Vol. 36, Iss. 11, pp. 1062-1081
Closed Access | Times Cited: 44
Thomas Reichstein, Ines Brusch
Psychology and Marketing (2019) Vol. 36, Iss. 11, pp. 1062-1081
Closed Access | Times Cited: 44
Showing 1-25 of 44 citing articles:
Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan
Tamather Shatnawi, Muhammad Yassein Rahahle, Muhammad Turki Alshurideh, et al.
Studies in computational intelligence (2024), pp. 15-31
Closed Access | Times Cited: 47
Tamather Shatnawi, Muhammad Yassein Rahahle, Muhammad Turki Alshurideh, et al.
Studies in computational intelligence (2024), pp. 15-31
Closed Access | Times Cited: 47
Meme marketing: How can marketers drive better engagement using viral memes?
Suresh Malodia, Amandeep Dhir, Anil Bilgihan, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 9, pp. 1775-1801
Open Access | Times Cited: 63
Suresh Malodia, Amandeep Dhir, Anil Bilgihan, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 9, pp. 1775-1801
Open Access | Times Cited: 63
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, et al.
Journal of Interactive Marketing (2020) Vol. 52, Iss. 1, pp. 99-117
Closed Access | Times Cited: 53
Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, et al.
Journal of Interactive Marketing (2020) Vol. 52, Iss. 1, pp. 99-117
Closed Access | Times Cited: 53
Tourism experiences co-created on social media
Zhuowei Huang, Michael S. Lin, Jinyan Chen
Tourism Management (2024) Vol. 105, pp. 104940-104940
Closed Access | Times Cited: 5
Zhuowei Huang, Michael S. Lin, Jinyan Chen
Tourism Management (2024) Vol. 105, pp. 104940-104940
Closed Access | Times Cited: 5
Revisiting Generation Rx
Gilbert Quintero, Mark Nichter
(2022), pp. 295-314
Closed Access | Times Cited: 20
Gilbert Quintero, Mark Nichter
(2022), pp. 295-314
Closed Access | Times Cited: 20
The “backfire” effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews
Hao Zhang, Xiaojing Wang
Computers in Human Behavior (2024) Vol. 155, pp. 108163-108163
Closed Access | Times Cited: 4
Hao Zhang, Xiaojing Wang
Computers in Human Behavior (2024) Vol. 155, pp. 108163-108163
Closed Access | Times Cited: 4
Viral marketing: a systematic literature review and future research agenda
Divyaneet Kaur, Shiksha Kushwah, Satish Kumar
Marketing Intelligence & Planning (2025)
Closed Access
Divyaneet Kaur, Shiksha Kushwah, Satish Kumar
Marketing Intelligence & Planning (2025)
Closed Access
Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective
Sebastián Robledo, Diana-Carolina Gil-Silva, Eduardo-Jose Villegas-Jaramillo, et al.
Journal of Research in Marketing and Entrepreneurship (2025)
Closed Access
Sebastián Robledo, Diana-Carolina Gil-Silva, Eduardo-Jose Villegas-Jaramillo, et al.
Journal of Research in Marketing and Entrepreneurship (2025)
Closed Access
How emotions in online reviews affect movie sales: Evidence from Hollywood
Rahat Ullah, M. A. Alam, Atya Zeb
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104304-104304
Open Access
Rahat Ullah, M. A. Alam, Atya Zeb
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104304-104304
Open Access
Brand posts with memes on social media: perceived humor and consumer engagement
Sphurti Sewak, Jaehoon Lee, Todd C. Haderlie
Journal of Consumer Marketing (2025)
Closed Access
Sphurti Sewak, Jaehoon Lee, Todd C. Haderlie
Journal of Consumer Marketing (2025)
Closed Access
Maximizing Tourism Benefits from Social Media
Pietro Paolo Frigenti
Tourism on the verge (2025), pp. 39-58
Closed Access
Pietro Paolo Frigenti
Tourism on the verge (2025), pp. 39-58
Closed Access
Marketing viral: Aplicación y tendencias
Pedro Duque, Adrián Toro-Cardona, Dahiana Ramírez-Carvajal, et al.
Clío América (2020) Vol. 14, Iss. 27, pp. 454-468
Open Access | Times Cited: 25
Pedro Duque, Adrián Toro-Cardona, Dahiana Ramírez-Carvajal, et al.
Clío América (2020) Vol. 14, Iss. 27, pp. 454-468
Open Access | Times Cited: 25
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love
Rohit Yadav, Justin Paul, Amit Mittal
International Marketing Review (2021) Vol. 40, Iss. 1, pp. 28-48
Closed Access | Times Cited: 22
Rohit Yadav, Justin Paul, Amit Mittal
International Marketing Review (2021) Vol. 40, Iss. 1, pp. 28-48
Closed Access | Times Cited: 22
The virality of advertising content
Balpreet Kaur, Justin Paul, Rishi Raj Sharma
Journal of Research in Interactive Marketing (2022) Vol. 17, Iss. 3, pp. 374-397
Closed Access | Times Cited: 15
Balpreet Kaur, Justin Paul, Rishi Raj Sharma
Journal of Research in Interactive Marketing (2022) Vol. 17, Iss. 3, pp. 374-397
Closed Access | Times Cited: 15
Bibliometric and content analysis of viral marketing in marketing literature
Murat Çakırkaya, Önder Aytaç Afşar
Cogent Business & Management (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 3
Murat Çakırkaya, Önder Aytaç Afşar
Cogent Business & Management (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 3
Co‐brand partnerships making space for the next black girl: Backlash in social justice branding
Debra C. Smith, Channelle D. James, Merlyn A. Griffiths
Psychology and Marketing (2021) Vol. 38, Iss. 12, pp. 2314-2326
Closed Access | Times Cited: 20
Debra C. Smith, Channelle D. James, Merlyn A. Griffiths
Psychology and Marketing (2021) Vol. 38, Iss. 12, pp. 2314-2326
Closed Access | Times Cited: 20
Exploration or Exploitation of a Neighborhood Destination: The Role of Social Media Content on the Perceived Value and Trust and Revisit Intention among World Cup Football Fans
Emad Ahmed Helal, Thowayeb H. Hassan, Mostafa A. Abdelmoaty, et al.
Journal of risk and financial management (2023) Vol. 16, Iss. 3, pp. 210-210
Open Access | Times Cited: 8
Emad Ahmed Helal, Thowayeb H. Hassan, Mostafa A. Abdelmoaty, et al.
Journal of risk and financial management (2023) Vol. 16, Iss. 3, pp. 210-210
Open Access | Times Cited: 8
The psychology of attraction to multi‐level marketing
Lucas Dixon, Matthew J. Hornsey, Nicole Hartley, et al.
Journal of Consumer Affairs (2023) Vol. 57, Iss. 3, pp. 1213-1235
Open Access | Times Cited: 6
Lucas Dixon, Matthew J. Hornsey, Nicole Hartley, et al.
Journal of Consumer Affairs (2023) Vol. 57, Iss. 3, pp. 1213-1235
Open Access | Times Cited: 6
Jaringan Penularan Emosional Pada Viral Marketing: Studi Netnografi Pada Iklan Pantene
Fransisca Bertha Vistika Putri, Daniel Susilo, Agustinus Rusdianto Bento
REPRESENTAMEN (2023) Vol. 9, Iss. 01, pp. 61-76
Open Access | Times Cited: 5
Fransisca Bertha Vistika Putri, Daniel Susilo, Agustinus Rusdianto Bento
REPRESENTAMEN (2023) Vol. 9, Iss. 01, pp. 61-76
Open Access | Times Cited: 5
Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers
Flávia Braga Chinelato, Cid Gonçalves Filho, Daniel Fagundes Randt
Spanish Journal of Marketing - ESIC (2023) Vol. 27, Iss. 3, pp. 407-426
Open Access | Times Cited: 5
Flávia Braga Chinelato, Cid Gonçalves Filho, Daniel Fagundes Randt
Spanish Journal of Marketing - ESIC (2023) Vol. 27, Iss. 3, pp. 407-426
Open Access | Times Cited: 5
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
Xiaohan Wen, Shinhye Kim, Melanie Bowen
Journal of Business Research (2022) Vol. 156, pp. 113510-113510
Closed Access | Times Cited: 7
Xiaohan Wen, Shinhye Kim, Melanie Bowen
Journal of Business Research (2022) Vol. 156, pp. 113510-113510
Closed Access | Times Cited: 7
COBRAs and virality: viral campaign values on consumer behaviour
Thi Cam Tu Dinh, Yoonjae Lee
Humanities and Social Sciences Communications (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 1
Thi Cam Tu Dinh, Yoonjae Lee
Humanities and Social Sciences Communications (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 1
Tourist Satisfaction Index for Tourism Destination, Integrating Social Media Engagement into the European Customer Satisfaction Index: A Conceptual Paper
Md. Ashraful Azam Khan, Haslinda Hashim
International Journal of Academic Research in Business and Social Sciences (2020) Vol. 10, Iss. 9
Open Access | Times Cited: 10
Md. Ashraful Azam Khan, Haslinda Hashim
International Journal of Academic Research in Business and Social Sciences (2020) Vol. 10, Iss. 9
Open Access | Times Cited: 10
Del mito a la viralidad
Isabel Palomo-Domínguez
aDResearch ESIC International Journal of Communication Research (2021) Vol. 26, Iss. 26, pp. 38-58
Open Access | Times Cited: 8
Isabel Palomo-Domínguez
aDResearch ESIC International Journal of Communication Research (2021) Vol. 26, Iss. 26, pp. 38-58
Open Access | Times Cited: 8
A conceptual approach to the strategies and steps of digital marketing
Yakup Durmaz, Remziye Ela Akan
Journal of Contemporary Research in Business Economics and Finance (2023) Vol. 5, Iss. 2, pp. 25-34
Open Access | Times Cited: 3
Yakup Durmaz, Remziye Ela Akan
Journal of Contemporary Research in Business Economics and Finance (2023) Vol. 5, Iss. 2, pp. 25-34
Open Access | Times Cited: 3
