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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Tim Hilken, Mathew Chylinski, Debbie Keeling, et al.
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 495-507
Open Access | Times Cited: 111

Showing 1-25 of 111 citing articles:

What is augmented reality marketing? Its definition, complexity, and future
Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck, et al.
Journal of Business Research (2022) Vol. 142, pp. 1140-1150
Open Access | Times Cited: 299
Can augmented reality satisfy consumers' need for touch?
Shirin Gatter, Verena Hüttl‐Maack, Philipp A. Rauschnabel
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 508-523
Open Access | Times Cited: 118
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
Sergio Ibáñez‐Sánchez, Carlos Orús, Carlos Flavián
Psychology and Marketing (2022) Vol. 39, Iss. 3, pp. 559-578
Open Access | Times Cited: 108
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Jung-Hwan Kim, Minjeong Kim, Minjung Park, et al.
Telematics and Informatics (2022) Vol. 77, pp. 101936-101936
Closed Access | Times Cited: 93
Using augmented reality to reduce cognitive dissonance and increase purchase intention
Sergio Barta, Raquel Gurrea, Carlos Flavián
Computers in Human Behavior (2022) Vol. 140, pp. 107564-107564
Open Access | Times Cited: 82
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
Vera Zanger, Martin Meißner, Philipp A. Rauschnabel
Psychology and Marketing (2022) Vol. 39, Iss. 7, pp. 1285-1301
Open Access | Times Cited: 77
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
Generoso Branca, Riccardo Resciniti, Sandra María Correia Loureiro
Psychology and Marketing (2022) Vol. 40, Iss. 3, pp. 596-609
Open Access | Times Cited: 70
Use of metaverse in socializing: Application of the big five personality traits framework
G. Sowmya, Debarun Chakraborty, Aruna Polisetty, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 10, pp. 2132-2150
Closed Access | Times Cited: 47
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi
Electronic Commerce Research and Applications (2024) Vol. 65, pp. 101381-101381
Open Access | Times Cited: 36
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron Ahuvia, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 4, pp. 819-837
Open Access | Times Cited: 28
Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
Yunen Zhang, Wei Shao, Sara Quach, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103713-103713
Open Access | Times Cited: 20
Role of artificial intelligence in marketing strategies and performance
Chih‐Wen Wu, Abel Monfort
Psychology and Marketing (2022) Vol. 40, Iss. 3, pp. 484-496
Closed Access | Times Cited: 64
Augmented reality advertising via a mobile app
Eunyoung Sung, Dai‐In Danny Han, Yung Kyun Choi
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 543-558
Closed Access | Times Cited: 60
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
Tim Hilken, Debbie Keeling, Mathew Chylinski, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 8, pp. 1660-1671
Open Access | Times Cited: 51
Context in augmented reality marketing: Does the place of use matter?
S. Au, Philipp A. Rauschnabel, Reto Felix, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2447-2463
Open Access | Times Cited: 40
Augmented reality in marketing: Conceptualization and systematic review
Elodie Massa, Riadh Ladhari
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2335-2366
Closed Access | Times Cited: 38
The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption
Gaukhar Chekembayeva, Marion Garaus, Orsolya Schmidt
Journal of Retailing and Consumer Services (2023) Vol. 72, pp. 103260-103260
Open Access | Times Cited: 36
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Pierre‐Henry Leveau, E. Camus
Psychology and Marketing (2023) Vol. 40, Iss. 7, pp. 1329-1343
Open Access | Times Cited: 35
From virtual to reality: The power of augmented reality in triggering impulsive purchases
Wen-Chin Hsu, Mu-Heng Lee, Kaiwen Zheng
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103604-103604
Closed Access | Times Cited: 34
Influence of augmented reality on shopping behavior
Pallavi Dogra, Arun Kumar Kaushik, Prateek Kalia, et al.
Management Decision (2023) Vol. 61, Iss. 7, pp. 2073-2098
Open Access | Times Cited: 27
Tap here to power up! Mobile augmented reality for consumer empowerment
Eugene Cheng-Xi Aw, Garry Wei–Han Tan, Keng‐Boon Ooi, et al.
Internet Research (2023) Vol. 34, Iss. 3, pp. 960-993
Closed Access | Times Cited: 24
Creating a metaverse‐me: Exploring the consumer avatar creation process
Alex Taylor, Margurite Hook, Tanya Carlyle, et al.
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 6, pp. 2846-2861
Open Access | Times Cited: 15
Augmented and virtual reality in managing B2B customer experiences
Désirée A.C. Wieland, Björn Sven Ivens, Elizaveta Kutschma, et al.
Industrial Marketing Management (2024) Vol. 119, pp. 193-205
Open Access | Times Cited: 10
Transformative supply chains: The enabling role of digital technologies
Giovanni Francesco Massari, Raffaele Nacchiero, Ilaria Giannoccaro
International Journal of Production Economics (2025), pp. 109562-109562
Closed Access | Times Cited: 1
I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail
Min Zhang, Yiwei Li, Yuxuan Sun, et al.
Journal of Business Research (2025) Vol. 194, pp. 115357-115357
Closed Access | Times Cited: 1
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