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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
Vera Zanger, Martin Meißner, Philipp A. Rauschnabel
Psychology and Marketing (2022) Vol. 39, Iss. 7, pp. 1285-1301
Open Access | Times Cited: 77

Showing 1-25 of 77 citing articles:

‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
Nirma Sadamali Jayawardena, Park Thaichon, Sara Quach, et al.
Journal of Business Research (2023) Vol. 160, pp. 113739-113739
Closed Access | Times Cited: 97
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
Harish Kumar, Philipp A. Rauschnabel, Madhushree Nanda Agarwal, et al.
Information & Management (2023) Vol. 61, Iss. 2, pp. 103910-103910
Open Access | Times Cited: 42
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron Ahuvia, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 4, pp. 819-837
Open Access | Times Cited: 28
Nitty-gritties of customer experience in metaverse retailing
Ankit Mehrotra, Reeti Agarwal, Ashraf Khalil, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103876-103876
Closed Access | Times Cited: 25
Shopping with augmented reality: How wow-effect changes the equations!
Vahideh Arghashi
Electronic Commerce Research and Applications (2022) Vol. 54, pp. 101166-101166
Closed Access | Times Cited: 56
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
Tim Hilken, Debbie Keeling, Mathew Chylinski, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 8, pp. 1660-1671
Open Access | Times Cited: 51
Context in augmented reality marketing: Does the place of use matter?
S. Au, Philipp A. Rauschnabel, Reto Felix, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2447-2463
Open Access | Times Cited: 40
The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption
Gaukhar Chekembayeva, Marion Garaus, Orsolya Schmidt
Journal of Retailing and Consumer Services (2023) Vol. 72, pp. 103260-103260
Open Access | Times Cited: 36
Applications Analyses, Challenges and Development of Augmented Reality in Education, Industry, Marketing, Medicine, and Entertainment
Dafnis Cain Villagran-Vizcarra, David Luviano‐Cruz, Luis Pérez-Domínguez, et al.
Applied Sciences (2023) Vol. 13, Iss. 5, pp. 2766-2766
Open Access | Times Cited: 35
From virtual to reality: The power of augmented reality in triggering impulsive purchases
Wen-Chin Hsu, Mu-Heng Lee, Kaiwen Zheng
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103604-103604
Closed Access | Times Cited: 34
How do short-form travel videos trigger travel inspiration? Identifying and validating the driving factors
Xue Fang, Chaowu Xie, Jun Yu, et al.
Tourism Management Perspectives (2023) Vol. 47, pp. 101128-101128
Closed Access | Times Cited: 31
The dark side of the metaverse: The role of gamification in event virtualization
Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús, et al.
International Journal of Information Management (2023), pp. 102726-102726
Open Access | Times Cited: 30
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
Philipp A. Rauschnabel, Reto Felix, Jonas Heller, et al.
Computers in Human Behavior (2023) Vol. 154, pp. 108105-108105
Open Access | Times Cited: 26
The role of emotions in augmented reality
Pei‐Shan Soon, Weng Marc Lim, Sanjaya Singh Gaur
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2387-2412
Open Access | Times Cited: 25
The role of augmented reality in shaping purchase intentions and WOM for luxury products
Darragi Nawres, Nedra Bahri-Ammari, Anish Yousaf, et al.
Journal of Business Research (2023) Vol. 171, pp. 114368-114368
Closed Access | Times Cited: 23
Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping
Shijie Song, Xinlin Yao, Yuxiang Zhao, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103750-103750
Closed Access | Times Cited: 12
A holistic framework for consumer usage modes of augmented reality marketing in retailing
Federica Caboni, Vincenzo Basile, Harish Kumar, et al.
Journal of Retailing and Consumer Services (2024) Vol. 80, pp. 103924-103924
Closed Access | Times Cited: 12
Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives
Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Behzad Foroughi, et al.
Asia-Pacific Journal of Business Administration (2024)
Closed Access | Times Cited: 10
The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect
Qiang Zhou, Xiaolong Guo, Can Sun
Transportation Research Part E Logistics and Transportation Review (2025) Vol. 194, pp. 103953-103953
Closed Access | Times Cited: 1
Exploring the role of augmented reality as a new brand advocate
Harish Kumar, Nikhita Tuli, Raj Singh, et al.
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 2, pp. 620-638
Closed Access | Times Cited: 22
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
Pragya Jayaswal, Biswajita Parida
European Journal of Marketing (2023) Vol. 57, Iss. 9, pp. 2237-2289
Closed Access | Times Cited: 19
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
Sergio Barta, Raquel Gurrea, Carlos Flavián
Psychology and Marketing (2024) Vol. 42, Iss. 2, pp. 634-650
Open Access | Times Cited: 7
Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions
Shu‐Chuan Chu, Mark Yi‐Cheon Yim, Juan Mundel
International Journal of Advertising (2024), pp. 1-31
Closed Access | Times Cited: 6
Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation
Charlotte Söderström, Patrick Mikalef, Andreas D. Landmark, et al.
Journal of Business Research (2024) Vol. 182, pp. 114813-114813
Open Access | Times Cited: 6
Beyond presence: Creating attractive online retailing stores through the cool AR technology
Min Zhang, Yiwei Li, Yuzhuo Li, et al.
International Journal of Consumer Studies (2023) Vol. 47, Iss. 3, pp. 1139-1156
Closed Access | Times Cited: 13
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