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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce
Alexander Pfaff, Martin Spann
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2413-2427
Open Access | Times Cited: 15

Showing 15 citing articles:

Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
Harish Kumar, Philipp A. Rauschnabel, Madhushree Nanda Agarwal, et al.
Information & Management (2023) Vol. 61, Iss. 2, pp. 103910-103910
Open Access | Times Cited: 42
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron Ahuvia, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 4, pp. 819-837
Open Access | Times Cited: 28
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
Philipp A. Rauschnabel, Reto Felix, Jonas Heller, et al.
Computers in Human Behavior (2023) Vol. 154, pp. 108105-108105
Open Access | Times Cited: 26
When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse
Maya F. Farah, Zahy Ramadan, Yaman Nassereddine
Psychology and Marketing (2024) Vol. 41, Iss. 12, pp. 2965-2976
Closed Access | Times Cited: 7
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
Sergio Barta, Raquel Gurrea, Carlos Flavián
Psychology and Marketing (2024) Vol. 42, Iss. 2, pp. 634-650
Open Access | Times Cited: 7
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
Pratik Tarafdar, Alvin Chung Man Leung, Wei Thoo Yue, et al.
International Journal of Information Management (2023) Vol. 75, pp. 102744-102744
Closed Access | Times Cited: 13
Application of virtual reality in e-commerce: Taking the experience of trying on sports equipment as an example
Lin Gan
Molecular & cellular biomechanics (2025) Vol. 22, Iss. 2, pp. 997-997
Open Access
Marketing of Food Products in Convenience Stores Using Augmented Reality
Gerardo Reyes Ruíz
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 445-474
Closed Access
An experimental study on familiarity, contextual factors and representation forms in human-product interaction
Aurora Berni, Yuri Borgianni
International Journal of Design Creativity and Innovation (2025), pp. 1-35
Closed Access
DiminishAR: Diminishing Visual Distractions via Holographic AR Displays
Janghyeon Lee, Lawrence H. Kim
(2025), pp. 1-16
Closed Access
Augmented reality marketing in hospitality and tourism: a guide for researchers and managers
M. Claudia tom Dieck, Dai‐In Danny Han, Philipp A. Rauschnabel
International Journal of Contemporary Hospitality Management (2024)
Closed Access | Times Cited: 3
Augmented reality and customer engagement in the context of e-banking
Kaushik Mukerjee
Journal of Financial Services Marketing (2024)
Closed Access | Times Cited: 1
Timing Strategies in Introducing Digital Sensory Technologies for Online Retailers
Zhenglong Zhou, F. Hu, Xiaonan Chen
Lecture notes in business information processing (2024), pp. 142-153
Closed Access
The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective
Liying Zhou, Limin Niu, Taiyang Zhao
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 4, pp. 3035-3050
Open Access
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry
Benedikt M. Brand
Journal of Retailing and Consumer Services (2024) Vol. 84, pp. 104179-104179
Open Access
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