OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company
Sofia Gkarane, Lenoudias Efstratios-Marinos, Chris Α. Vassiliadis, et al.
Springer proceedings in business and economics (2019), pp. 397-404
Closed Access | Times Cited: 6
Sofia Gkarane, Lenoudias Efstratios-Marinos, Chris Α. Vassiliadis, et al.
Springer proceedings in business and economics (2019), pp. 397-404
Closed Access | Times Cited: 6
Showing 6 citing articles:
Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions
Bilal Khalid
Management & Marketing (2024) Vol. 19, Iss. 3, pp. 382-401
Open Access | Times Cited: 1
Bilal Khalid
Management & Marketing (2024) Vol. 19, Iss. 3, pp. 382-401
Open Access | Times Cited: 1
Factores perceptuales del uso del marketing digital en pequeñas y medianas empresas
María Camila Bermeo-Giraldo, Lina Marcela Rendon Londoño, Yesica Ospina Londoño, et al.
Cuadernos Latinoamericanos de Administración (2022) Vol. 18, Iss. 35
Open Access | Times Cited: 5
María Camila Bermeo-Giraldo, Lina Marcela Rendon Londoño, Yesica Ospina Londoño, et al.
Cuadernos Latinoamericanos de Administración (2022) Vol. 18, Iss. 35
Open Access | Times Cited: 5
Strategic Synergies and Co-marketing: A Case Study of the Airline Sector
Sotiris Varelas, Androniki Kavoura, Apostolos Giovanis, et al.
Springer proceedings in business and economics (2019), pp. 629-635
Closed Access | Times Cited: 3
Sotiris Varelas, Androniki Kavoura, Apostolos Giovanis, et al.
Springer proceedings in business and economics (2019), pp. 629-635
Closed Access | Times Cited: 3
Go Green or Green Will Go: Exploring the Nexuses between Covert & Guerrilla Marketing and Ecological Buying Behavior in Food Sector
Muhammad Ashraf, Asif Mahmood, Main Al‐Dalahmeh, et al.
(2023)
Open Access | Times Cited: 1
Muhammad Ashraf, Asif Mahmood, Main Al‐Dalahmeh, et al.
(2023)
Open Access | Times Cited: 1
التسويق الهجومي وأثره على تشکيل أبعاد الصورة الذهنية للمنظمة دراسة تطبيقية علي المشروعات الصناعية الصغيرة والمتوسطة الحجم بإقليم القاهرة الکبرى
Amany Tawfic
المجلة العربیة للإدارة (2022)
Open Access
Amany Tawfic
المجلة العربیة للإدارة (2022)
Open Access
Conclusion and Way Forward
Trevor A. Smith
Palgrave studies in marketing, organizations and society (2022), pp. 189-197
Closed Access
Trevor A. Smith
Palgrave studies in marketing, organizations and society (2022), pp. 189-197
Closed Access
