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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Strategic Brand Management
Christoph Burmann, N. D. Riley, Tilo Halaszovich, et al.
Springer eBooks (2023), pp. 69-143
Closed Access | Times Cited: 86

Showing 1-25 of 86 citing articles:

The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
Hong-bumm Kim, Woo Gon Kim
Tourism Management (2004) Vol. 26, Iss. 4, pp. 549-560
Closed Access | Times Cited: 659
An exploration of branding in industrial markets
Susan M. Mudambi, Peter Doyle, Veronica Wong
Industrial Marketing Management (1997) Vol. 26, Iss. 5, pp. 433-446
Closed Access | Times Cited: 386
Destination brand positions of a competitive set of near-home destinations
Steven Pike
Tourism Management (2009) Vol. 30, Iss. 6, pp. 857-866
Open Access | Times Cited: 364
Brand Values Related to Industrial Products
Paul Michell, Jacqui King, Jon Reast
Industrial Marketing Management (2001) Vol. 30, Iss. 5, pp. 415-425
Closed Access | Times Cited: 364
Experts' Views About Defining Services Brands and the Principles of Services Branding
Leslie de Chernatony, Francesca Dall’Olmo Riley
Journal of Business Research (1999) Vol. 46, Iss. 2, pp. 181-192
Closed Access | Times Cited: 327
Brand Portfolio Strategy and Firm Performance
Neil A. Morgan, Lopo L. Rego
Journal of Marketing (2009) Vol. 73, Iss. 1, pp. 59-74
Closed Access | Times Cited: 174
Brand personality: Exploring the potential to move from factor analytical to circumplex models
Jill Sweeney, Carol Brandon
Psychology and Marketing (2006) Vol. 23, Iss. 8, pp. 639-663
Closed Access | Times Cited: 161
Internal brand co-creation: The experiential brand meaning cycle in higher education
Dianne Dean, Ramon E. Arroyo-Gamez, Khanyapuss Punjaisri, et al.
Journal of Business Research (2016) Vol. 69, Iss. 8, pp. 3041-3048
Open Access | Times Cited: 122
Training trends: Macro, micro, and policy issues
Wayne F. Cascio
Human Resource Management Review (2017) Vol. 29, Iss. 2, pp. 284-297
Closed Access | Times Cited: 104
The convenience of shopping via voice AI: Introducing AIDM
Philipp Klaus, Judith Lynne Zaichkowsky
Journal of Retailing and Consumer Services (2021) Vol. 65, pp. 102490-102490
Closed Access | Times Cited: 72
Industrial global brand leadership: A capabilities view
Michaël Beverland, Julie Napoli, Adam Lindgreen
Industrial Marketing Management (2006) Vol. 36, Iss. 8, pp. 1082-1093
Open Access | Times Cited: 139
Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions
Patrícia Rossi, Adilson Borges, Marat Bakpayev
Journal of Retailing and Consumer Services (2015) Vol. 27, pp. 74-79
Closed Access | Times Cited: 74
A Perspective on the Evolution of Marketing Management
Frederick E. Webster
Journal of Public Policy & Marketing (2005) Vol. 24, Iss. 1, pp. 121-126
Closed Access | Times Cited: 78
Exploring the Development of Lifestyle Retail Brands
Deborah Helman, Leslie de Chernatony
Service Industries Journal (1999) Vol. 19, Iss. 2, pp. 49-68
Closed Access | Times Cited: 81
An investigation into the values dimensions of branding: implications for the charity sector
Helen Stride
International Journal of Nonprofit and Voluntary Sector Marketing (2006) Vol. 11, Iss. 2, pp. 115-124
Closed Access | Times Cited: 61
The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
Karolina Janiszewska, Andrea Insch
JOURNAL OF INTERNATIONAL STUDIES (2012) Vol. 5, Iss. 1, pp. 9-19
Open Access | Times Cited: 44
Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus
Kyeongheui Kim, Jongwon Park
International Journal of Research in Marketing (2018) Vol. 36, Iss. 1, pp. 137-150
Closed Access | Times Cited: 37
Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Christopher Pich, Dianne Dean
Journal of Marketing Management (2015) Vol. 31, Iss. 11-12, pp. 1353-1378
Open Access | Times Cited: 35
Beyond boundaries: a multidisciplinary approach to understand the relationship between customer satisfaction and behavior in services
Anna Fiorentino
Italian Journal of Marketing (2025)
Open Access
Brands - Dead or Alive?
Terry Hanby
Market Research Society Journal (1999) Vol. 41, Iss. 1, pp. 1-11
Closed Access | Times Cited: 61
Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands
F.H.M. Verbeeten, Pieter Vijn
Journal of Accounting Auditing & Finance (2010) Vol. 25, Iss. 4, pp. 645-671
Closed Access | Times Cited: 37
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Timothy B. Heath, Subimal Chatterjee, Suman Basuroy, et al.
Journal of Marketing (2015) Vol. 79, Iss. 6, pp. 71-93
Closed Access | Times Cited: 29
The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification
Kyounghee Chu, Do-Hee Lee, Ji Yoon Kim
Journal of Business Research (2017) Vol. 99, pp. 472-480
Closed Access | Times Cited: 29
IMC in digitally-empowering contexts: the emerging role of negotiated brands
Agostino Vollero, Don E. Schultz, Alfonso Siano
International Journal of Advertising (2019) Vol. 38, Iss. 3, pp. 428-449
Closed Access | Times Cited: 28
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry
Ahmet H. Kirca, Praneet Randhawa, M. Berk Talay, et al.
International Journal of Research in Marketing (2019) Vol. 37, Iss. 2, pp. 421-439
Closed Access | Times Cited: 28
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