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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Putting one-to-one marketing to work: Personalization, customization, and choice
Neeraj Arora, Xavier Drèze, Anindya Ghose, et al.
Marketing Letters (2008) Vol. 19, Iss. 3-4, pp. 305-321
Closed Access | Times Cited: 397

Showing 1-25 of 397 citing articles:

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal, et al.
Journal of Retailing (2014) Vol. 91, Iss. 1, pp. 34-49
Open Access | Times Cited: 578
Online relationship marketing
Lena Steinhoff, Denni Arli, Scott Weaven, et al.
Journal of the Academy of Marketing Science (2018) Vol. 47, Iss. 3, pp. 369-393
Closed Access | Times Cited: 333
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Nathan M. Fong, Zheng Fang, Xueming Luo
Journal of Marketing Research (2015) Vol. 52, Iss. 5, pp. 726-735
Closed Access | Times Cited: 300
Personalization in personalized marketing: Trends and ways forward
Shobhana Chandra, Sanjeev Verma, Weng Marc Lim, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 8, pp. 1529-1562
Open Access | Times Cited: 299
Big Data and Service Operations
Maxime C. Cohen
Production and Operations Management (2017) Vol. 27, Iss. 9, pp. 1709-1723
Closed Access | Times Cited: 187
How legacy firms can embrace the digital ecosystem via digital customer orientation
Praveen K. Kopalle, V. Kumar, Mohan Subramaniam
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 1, pp. 114-131
Closed Access | Times Cited: 170
Marketing in a data-driven digital world: Implications for the role and scope of marketing
Denish Shah, B. P. S. Murthi
Journal of Business Research (2020) Vol. 125, pp. 772-779
Closed Access | Times Cited: 158
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
Felipe Thomaz, Carolina Salge, Elena Karahanna, et al.
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 1, pp. 43-63
Open Access | Times Cited: 154
Technology-enabled personalization in retail stores: Understanding drivers and barriers
Anne-Sophie Riegger, Jan F. Klein, Katrin Merfeld, et al.
Journal of Business Research (2020) Vol. 123, pp. 140-155
Open Access | Times Cited: 148
Influence of Industry 4.0 Projects on Business Operations: Literature and Empirical Pilot Studies Based on Case Studies in Poland
Bożena Gajdzik, Radosław Wolniak
Journal of Open Innovation Technology Market and Complexity (2022) Vol. 8, Iss. 1, pp. 44-44
Open Access | Times Cited: 80
AI-based chatbots in conversational commerce and their effects on product and price perceptions
Justina Sidlauskiene, Yannick Joye, Viltė Auruškevičienė
Electronic Markets (2023) Vol. 33, Iss. 1
Open Access | Times Cited: 51
Embedded Premium Promotion: Why It Works and How to Make It More Effective
Neeraj Arora, Ty Henderson
Marketing Science (2007) Vol. 26, Iss. 4, pp. 514-531
Closed Access | Times Cited: 249
Internet retailing: the past, the present and the future
Neil F. Doherty, Fiona Ellis‐Chadwick
International Journal of Retail & Distribution Management (2010) Vol. 38, Iss. 11/12, pp. 943-965
Open Access | Times Cited: 187
The Perils of Behavior-Based Personalization
Juanjuan Zhang
Marketing Science (2010) Vol. 30, Iss. 1, pp. 170-186
Open Access | Times Cited: 176
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Journal of Interactive Advertising (2015) Vol. 15, Iss. 2, pp. 124-134
Open Access | Times Cited: 170
When to introduce an online channel, and offer money back guarantees and personalized pricing?
Bintong Chen, Jing Chen
European Journal of Operational Research (2016) Vol. 257, Iss. 2, pp. 614-624
Closed Access | Times Cited: 167
To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products
C. Moreau, Kelly B. Herd
Journal of Consumer Research (2009) Vol. 36, Iss. 5, pp. 806-819
Closed Access | Times Cited: 165
Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition
Chongwoo Choe, Stephen P. King, Noriaki Matsushima
Management Science (2017) Vol. 64, Iss. 12, pp. 5669-5687
Closed Access | Times Cited: 160
Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection
Lee, Jae‐Hyeon Ahn, Youngsok Bang
MIS Quarterly (2011) Vol. 35, Iss. 2, pp. 423-423
Closed Access | Times Cited: 151
When does web-based personalization really work? The distinction between actual personalization and perceived personalization
Cong Li
Computers in Human Behavior (2015) Vol. 54, pp. 25-33
Closed Access | Times Cited: 146
The Internet of Things in Manufacturing: Key Issues and Potential Applications
Chen Yang, Weiming Shen, Xianbin Wang
IEEE Systems Man and Cybernetics Magazine (2018) Vol. 4, Iss. 1, pp. 6-15
Closed Access | Times Cited: 141
Search Personalization Using Machine Learning
Hema Yoganarasimhan
Management Science (2019) Vol. 66, Iss. 3, pp. 1045-1070
Closed Access | Times Cited: 133
Willing to pay for quality personalization? Trade-off between quality and privacy
Ting Li, Till Unger
European Journal of Information Systems (2012) Vol. 21, Iss. 6, pp. 621-642
Closed Access | Times Cited: 130
Affective and cognitive design for mass personalization: status and prospect
Feng Zhou, Yangjian Ji, Jianxin Jiao
Journal of Intelligent Manufacturing (2012) Vol. 24, Iss. 5, pp. 1047-1069
Closed Access | Times Cited: 127
Behavior-Based Pricing, Production Efficiency, and Quality Differentiation
Bing Jing
Management Science (2016) Vol. 63, Iss. 7, pp. 2365-2376
Closed Access | Times Cited: 104
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