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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

In pursuit of an effective B2B digital marketing strategy in an emerging market
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, et al.
Journal of the Academy of Marketing Science (2019) Vol. 47, Iss. 6, pp. 1085-1108
Closed Access | Times Cited: 158

Showing 1-25 of 158 citing articles:

Applications of big data in emerging management disciplines: A literature review using text mining
Amit Kushwaha, Arpan Kumar Kar, Yogesh K. Dwivedi
International Journal of Information Management Data Insights (2021) Vol. 1, Iss. 2, pp. 100017-100017
Open Access | Times Cited: 218
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Severina Cartwright, Hongfei Liu, Chris Raddats
Industrial Marketing Management (2021) Vol. 97, pp. 35-58
Open Access | Times Cited: 162
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 541-565
Closed Access | Times Cited: 135
How do digital natives perceive and react toward online advertising? Implications for SMEs
Weng Marc Lim, Sahil Gupta, Arun Aggarwal, et al.
Journal of Strategic Marketing (2021) Vol. 32, Iss. 8, pp. 1071-1105
Closed Access | Times Cited: 127
Digital business capability: its impact on firm and customer performance
Dominik M. Wielgos, Christian Homburg, Christina Kuehnl
Journal of the Academy of Marketing Science (2021) Vol. 49, Iss. 4, pp. 762-789
Closed Access | Times Cited: 126
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
Harri Terho, Joel Mero, Lotta Siutla, et al.
Industrial Marketing Management (2022) Vol. 105, pp. 294-310
Open Access | Times Cited: 88
The evolution of social media influence - A literature review and research agenda
Purva Grover, Arpan Kumar Kar, Yogesh K. Dwivedi
International Journal of Information Management Data Insights (2022) Vol. 2, Iss. 2, pp. 100116-100116
Open Access | Times Cited: 70
Influencer marketing research: review and future research agenda
Eugene Cheng-Xi Aw, Raj Agnihotri
The Journal of Marketing Theory and Practice (2023) Vol. 32, Iss. 4, pp. 435-448
Closed Access | Times Cited: 46
Foundations of Decentralized Metaverse Economies: Converging Physical and Virtual Realities
Björn Hanneke, Mona Hess, Oliver Hinz
Journal of Management Information Systems (2025) Vol. 42, Iss. 1, pp. 238-272
Open Access | Times Cited: 2
Social media, customer engagement, and sales organizations: A research agenda
Raj Agnihotri
Industrial Marketing Management (2020) Vol. 90, pp. 291-299
Closed Access | Times Cited: 125
Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
Denghua Yuan, Zhibin Lin, Raffaele Filieri, et al.
Journal of Business Research (2020) Vol. 115, pp. 38-47
Open Access | Times Cited: 103
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Nishant Tiwary, Rishi Kant Kumar, Shagun Sarraf, et al.
Journal of Business Research (2021) Vol. 131, pp. 121-139
Closed Access | Times Cited: 90
Salesperson communication effectiveness in a digital sales interaction
Neeraj Bharadwaj, Garrett M. Shipley
Industrial Marketing Management (2020) Vol. 90, pp. 106-112
Closed Access | Times Cited: 82
Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA
Anett Erdmann, José M. Ponzoa
Technological Forecasting and Social Change (2020) Vol. 162, pp. 120373-120373
Open Access | Times Cited: 70
MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World
Amit Kushwaha, Arpan Kumar Kar
Information Systems Frontiers (2021) Vol. 26, Iss. 3, pp. 857-874
Closed Access | Times Cited: 63
A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality
Roberto Mora Cortez, Ayan Ghosh Dastidar
Journal of Business Research (2022) Vol. 145, pp. 92-105
Open Access | Times Cited: 48
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Bipul Kumar, Arun Sharma
Industrial Marketing Management (2022) Vol. 102, pp. 122-140
Closed Access | Times Cited: 44
Increasing Consumers with Satisfaction Application based Digital Marketing Strategies
Jihan Zanubiya, Lista Meria, Muhamad Alfi Duwi Juliansah
Startupreneur Business Digital (SABDA Journal) (2023) Vol. 2, Iss. 1, pp. 12-21
Open Access | Times Cited: 26
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement
Anna Salonen, Joel Mero, Juha Munnukka, et al.
Industrial Marketing Management (2024) Vol. 118, pp. 12-26
Open Access | Times Cited: 12
Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda
Clara Suraña‐Sánchez, Maria Elena Aramendia‐Muneta
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Open Access | Times Cited: 12
Digital selling: organizational and managerial influences for frontline readiness and effectiveness
Ryan Mullins, Raj Agnihotri
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 4, pp. 800-821
Closed Access | Times Cited: 34
Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?
Roberto Mora Cortez, Wesley J. Johnston, Ayan Ghosh Dastidar
Journal of Business Research (2022) Vol. 155, pp. 113388-113388
Open Access | Times Cited: 29
The buying center concept as a milestone in industrial marketing: Review and research agenda
Pablo Cabanelas, Roberto Mora Cortez, Jon Charterina Abando
Industrial Marketing Management (2022) Vol. 108, pp. 65-78
Open Access | Times Cited: 29
Social media analytics for business-to-business marketing
Raj Agnihotri, Khashayar Afshar Bakeshloo, Sudha Mani
Industrial Marketing Management (2023) Vol. 115, pp. 110-126
Closed Access | Times Cited: 22
Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement
M.S. Balaji, Abhishek Behl, Kokil Jain, et al.
Industrial Marketing Management (2023) Vol. 113, pp. 243-257
Open Access | Times Cited: 21
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