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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

An emerging theory of loyalty program dynamics
Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier
Journal of the Academy of Marketing Science (2020) Vol. 49, Iss. 1, pp. 71-95
Closed Access | Times Cited: 83

Showing 1-25 of 83 citing articles:

Past, present, and future of customer engagement
Weng Marc Lim, Tareq Rasul, Satish Kumar, et al.
Journal of Business Research (2021) Vol. 140, pp. 439-458
Open Access | Times Cited: 325
Three decades of research on loyalty programs: A literature review and future research agenda
Yanyan Chen, Timo Mandler, Lars Meyer‐Waarden
Journal of Business Research (2020) Vol. 124, pp. 179-197
Closed Access | Times Cited: 154
Vehicle as a Service (VaaS): Leverage Vehicles to Build Service Networks and Capabilities for Smart Cities
Xianhao Chen, Yiqin Deng, Haichuan Ding, et al.
IEEE Communications Surveys & Tutorials (2024) Vol. 26, Iss. 3, pp. 2048-2081
Open Access | Times Cited: 29
Game on! How gamified loyalty programs boost customer engagement value
Linda D. Hollebeek, Kallol Das, Yupal Shukla
International Journal of Information Management (2021) Vol. 61, pp. 102308-102308
Closed Access | Times Cited: 74
How to achieve targeted advertising with the e-commerce platform’s membership system?
Li Hu, Weiyi Zhang, Shaofu Du, et al.
Omega (2024) Vol. 130, pp. 103156-103156
Closed Access | Times Cited: 9
Customer Success Management: The next evolution in customer management practice?
Bryson Hilton, Bita Hajihashemi, Conor M. Henderson, et al.
Industrial Marketing Management (2020) Vol. 90, pp. 360-369
Closed Access | Times Cited: 51
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries
Lars Meyer‐Waarden, Johan Bruwer, Jean-Philippe Galan
Journal of Retailing and Consumer Services (2022) Vol. 71, pp. 103212-103212
Closed Access | Times Cited: 36
Airline environmental sustainability actions and CSR impact on customer behavior
Inês Galhoz, Ricardo F. Ramos, Rui Biscaia
Research in Transportation Business & Management (2024) Vol. 53, pp. 101111-101111
Open Access | Times Cited: 8
Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables
Luca Panzone, Barbara Tocco, Ružica Brečić, et al.
Journal of Retailing (2024) Vol. 100, Iss. 1, pp. 85-103
Open Access | Times Cited: 7
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, et al.
Journal of the Academy of Marketing Science (2021) Vol. 50, Iss. 1, pp. 147-173
Closed Access | Times Cited: 40
Gamification in the customer journey: a conceptual model and future research opportunities
Jorge H.O. Silva, Glauco Henrique de Sousa Mendes, Jorge Grenha Teixeira, et al.
Journal of Service Theory and Practice (2023) Vol. 33, Iss. 3, pp. 352-386
Closed Access | Times Cited: 13
Unlocking the power of gamification: Alleviating reward-sensitivity in promotional interactions
Wangoo Lee, Lu Lu, Xiang Li
International Journal of Hospitality Management (2024) Vol. 119, pp. 103717-103717
Closed Access | Times Cited: 4
Profitability of Frequency Reward Programs
Xing Li, V. Brian Viard
(2025)
Closed Access
Examining Redemption Levels in Loyalty Program Structure: The Role of Choice Abundance
Alisha Dhal, Abhijeet Kumar Gaurav
Australasian Marketing Journal (AMJ) (2025)
Closed Access
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding
Lena Steinhoff, Jisu J. Kim, Vamsi K. Kanuri, et al.
Journal of the Academy of Marketing Science (2025)
Open Access
What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence
Tapas Ranjan Moharana, Debashree Roy Bhattacharjee, Debasis Pradhan, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 6, pp. 1211-1236
Closed Access | Times Cited: 10
Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company
Kazuki Nishio, Takahiro Hoshino
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 103957-103957
Open Access | Times Cited: 3
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias
Rui Chen, Hao Sun, Zhaoyang Guo, et al.
Journal of Consumer Research (2024)
Closed Access | Times Cited: 3
Introducing the Currency Effect
Evert de Boer, Xiao Yao Chin
(2025), pp. 1-19
Closed Access
Understanding Loyalty in a Political Marketing Context: What Makes Voters Loyal to a Political Party?
Peter Schofield, Peter Reeves
Journal of Political Marketing (2025), pp. 1-25
Closed Access
Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters
Fang‐Chi Lu, Jayati Sinha
Journal of Consumer Affairs (2023) Vol. 57, Iss. 3, pp. 1482-1522
Open Access | Times Cited: 9
Importance–performance and potential gain of food delivery apps: in view of the restaurant partner perspective
Moh. Wahyudin, Chih‐Cheng Chen, Henry Yuliando, et al.
British Food Journal (2023) Vol. 126, Iss. 5, pp. 1981-2003
Open Access | Times Cited: 8
Loyalty programs as travel companions: Complementary service features across customer journey stages
Lena Steinhoff, Marcellis M. Zondag
Journal of Business Research (2021) Vol. 129, pp. 70-82
Closed Access | Times Cited: 19
Past, present and future of research in relationship marketing - a machine learning perspective
Kallol Das, Yogesh Mungra, Anuj Sharma, et al.
Marketing Intelligence & Planning (2022) Vol. 40, Iss. 6, pp. 693-709
Closed Access | Times Cited: 13
Interfaces, Interactions, Time, and the Frontline Nexus: Foundational Constructs and Focus for the Field of Organizational Frontlines
Jagdip Singh, R. Gary Bridge
Journal of Service Research (2023) Vol. 26, Iss. 3, pp. 310-329
Closed Access | Times Cited: 7
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