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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Brand actions and financial consequences: a review of key findings and directions for future research
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, et al.
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 4, pp. 639-664
Closed Access | Times Cited: 26

Showing 1-25 of 26 citing articles:

Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands
Rafael Barreiros Porto, Gordon R. Foxall, Ricardo Limongi, et al.
Journal of Modelling in Management (2024) Vol. 19, Iss. 4, pp. 1237-1261
Open Access | Times Cited: 4
Can Third-Party Brand Value Estimates Help Predict Cash Flows? A Machine-Learning Analysis
Marie Dutordoir, Oliver Hegers, João Quariguasi Frota Neto, et al.
European Accounting Review (2025), pp. 1-31
Closed Access
The evolution of modern branding: Historical origins, current perspectives, and future directions
Kevin Lane Keller
Journal of Business Research (2025) Vol. 194, pp. 115359-115359
Closed Access
Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising
Stewart Pearson
Journal of Current Issues & Research in Advertising (2024) Vol. 45, Iss. 3, pp. 357-367
Closed Access | Times Cited: 3
Brand equity and company performance: evidence from a quasi-experiment in an emerging market
Marta Olívia Rovedder de Oliveira, Igor Bernardi Sonza, Tamires Silva da Silva
Marketing Intelligence & Planning (2023) Vol. 41, Iss. 4, pp. 393-408
Closed Access | Times Cited: 8
Service failures in times of crisis: An analysis of eWOM emotionality
Maximilian H. E. E. Gerrath, Alexander Mafael, Aulona Ulqinaku, et al.
Journal of Business Research (2022) Vol. 154, pp. 113349-113349
Open Access | Times Cited: 12
The Role of Owned Social Media in Brand Strategy
Georgia Liadeli
(2024)
Open Access | Times Cited: 2
Marketing Outcomes and Shareholder Value: A Review and Research Agenda
Johnson Clement Madathil, Justin Paul, Nithya Murugan
International Journal of Market Research (2024)
Closed Access | Times Cited: 2
Destination brand personality self-congruity and crime perceptions: Effects on travel intentions
Oliver Cruz-Milán, Ismael Castillo-Ortiz
Journal of Destination Marketing & Management (2023) Vol. 28, pp. 100781-100781
Closed Access | Times Cited: 6
Paradigms for Progress: An Anomaly-First Framework for Paradigm Development
Vanitha Swaminathan, Cait Lamberton, Shrihari Sridhar, et al.
Journal of Marketing (2023) Vol. 87, Iss. 6, pp. 816-825
Open Access | Times Cited: 6
When CEO Pay Becomes a Brand Problem
Ali Besharat, Kimberly A. Whitler, Saim Kashmiri
Journal of Business Ethics (2023) Vol. 190, Iss. 4, pp. 941-973
Open Access | Times Cited: 5
“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Argho Bandyopadhyay, John Hall, Ho Yin Wong, et al.
Asia Pacific Journal of Marketing and Logistics (2023) Vol. 36, Iss. 2, pp. 457-479
Closed Access | Times Cited: 4
Integrating the customer equity and brand equity approaches to the financial value of marketing
Bobby J. Calder, Edward C. Malthouse, Joe Omatoi
Journal of Marketing Analytics (2024)
Closed Access | Times Cited: 1
Building a value-creating brand in internationalizing small and medium-sized enterprises
Hsing‐Hua Stella Chang, Cher‐Min Fong, Min-Hua Chang
International Marketing Review (2024) Vol. 41, Iss. 3/4, pp. 593-614
Closed Access | Times Cited: 1
Analysis of the Influence of Online Public Opinion on Corporate Brand Value: An Efficient Way to Avoid Unexpected Shocks from the Internet
Hongying Fei, Jinyin Zhu
Systems (2024) Vol. 12, Iss. 9, pp. 337-337
Open Access | Times Cited: 1
Brand activism in a polarizing world: the roles of cause controversy and consumption goal
Lin Zhao, Annie Peng Cui, Shuili Du
Journal of Product & Brand Management (2024)
Closed Access | Times Cited: 1
Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge
Eman Ismail, Mohamed H. Elsharnouby, Mahmoud H. Abd Elaal
Management & Sustainability An Arab Review (2023) Vol. 3, Iss. 1, pp. 43-68
Closed Access | Times Cited: 3
RETRACTED ARTICLE: The Role of the Internet of Things Content in Branding: A Framework Designed from the Technology Perspective
Wassan Abdullah Alkhowaiter
Journal of the Knowledge Economy (2023) Vol. 15, Iss. 2, pp. 9898-9898
Closed Access | Times Cited: 2
Are you alright brand equity? Analysis of the top 100 global brands during COVID-19 outbreaks
Abdul Rahman Zahari, Elinda Esa
Journal of Contemporary Marketing Science (2024) Vol. 7, Iss. 1, pp. 38-55
Closed Access
Popular Entrepreneurship: A Marketing and Social Evaluation View on Evaluation Regimes
Simone Schmid
Springer eBooks (2024), pp. 235-258
Closed Access
A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity
Çağla Burçin Akdoğan, Nimet Uray, Burç Ülengin, et al.
Business Process Management Journal (2024)
Closed Access
Doing good with flow: Unlocking brand passion through virtual CSR co‐creation participation and immersive experiences
Danni Suo, Jiatong Dai, Siyu Gong
Corporate Social Responsibility and Environmental Management (2024)
Open Access
Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective
Gaki Wangmo, Rico Piehler, Chris Baumann
Journal of Product & Brand Management (2024)
Closed Access
Determinants of Risk Management in Small Café Businesses in Battambang, Cambodia: Assessing Financial, Market, Operational, Reputational, and Economic Risks
Siek Darith, Lim Kim Eav, Keumyoung Kim, et al.
European journal of management, economics and business. (2024) Vol. 1, Iss. 3, pp. 153-167
Closed Access
How to Enhance Brand Value of Smart Service Enterprises Based on Tobin Q: A Financial Perspective Investigation of China's Property Industry
Yingli ZHANG, Hong Zhao, Yao Ge, et al.
系统科学与信息学报(英文) (2023) Vol. 11, Iss. 1, pp. 35-57
Open Access
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