Open Access Helper

OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The changing role of marketing: transformed propositions, processes and partnerships
Kaj Storbacka, Ted Moser
AMS Review (2020) Vol. 10, Iss. 3-4, pp. 299-310
Open Access | Times Cited: 12

Showing 12 citing articles:

Digital transformation of the value proposition: A single case study in the media industry
Amanda Piepponen, Paavo Ritala, Joona Keränen, et al.
Journal of Business Research (2022) Vol. 150, pp. 311-325
Open Access | Times Cited: 52
The impact of AI development on the development of marketing communications
Volodymyr Nesterenko, Олег Михайлович Олефіренко
Marketing and Management of Innovations (2023) Vol. 14, Iss. 1, pp. 169-181
Open Access | Times Cited: 18
The Future of Marketing Analytics: Trends and Emerging Technologies
Nan Zhang, Yu‐Ping Chen, Zhu Kongjue
Deleted Journal (2024) Vol. 01, Iss. 03, pp. 23-32
Open Access | Times Cited: 3
Navigating the Strengths and Weaknesses of Small and Medium Enterprises of Masvingo Province, Zimbabwe, Based on Profiles: Strategies for Sustainable Growth
Pamire Jongwe, Watson Ladzani, Solly Matshonisa Seeletse
International Journal of Applied Research in Business and Management (2024) Vol. 5, Iss. 2
Open Access | Times Cited: 1
Self-disclosure of content creators: A systematic review and holistic framework
Wang Fan, Brad D. Carlson
AMS Review (2024)
Closed Access | Times Cited: 1
Multi-Agent Advisor Q-Learning
Sriram Ganapathi Subramanian, Matthew E. Taylor, Kate Larson, et al.
Journal of Artificial Intelligence Research (2022) Vol. 74, pp. 1-74
Open Access | Times Cited: 7
Business model innovation through the adoption of service logic: evolving to servification
Christian Grönroos
Journal of Service Theory and Practice (2023) Vol. 34, Iss. 3, pp. 347-360
Open Access | Times Cited: 2
Transforming Energy Marketing Practices for Enhanced Solar PV Adoption
Shah Rukh Shakeel, Arto Rajala
AHFE international (2022)
Open Access | Times Cited: 1
USE OF ARTIFICIAL INTELLIGENCE IN MARKETING COMMUNICATIONS
Volodymyr Nesterenko
(2023)
Open Access
Financial Marketing at the Border: A View from Customers
Hugo Arias-Flores, Freddy Richard Quinde Sari, Janio Jadán-Guerrero, et al.
Smart innovation, systems and technologies (2022), pp. 263-271
Closed Access
Building a Revenue Engine – Scaling Up Sales Automation
Emma Storbacka, Kaj Storbacka
NIM Marketing Intelligence Review (2022) Vol. 14, Iss. 2, pp. 31-35
Open Access
Development of a Marketing Strategy to Improve the Market Activities of Agricultural and Processing Enterprises on the Example of Company Policy
ILLIA DMYTRIIEV, IAROSLAVA LEVCHENKO, Mykola Prokopenko, et al.
Scientific Horizons (2022) Vol. 25, Iss. 8
Open Access
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