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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Marketing on the metaverse: Research opportunities and challenges
Shuya Lu, Ofer Mintz
AMS Review (2023) Vol. 13, Iss. 1-2, pp. 151-166
Closed Access | Times Cited: 37

Showing 1-25 of 37 citing articles:

Marketing beyond reality: a systematic literature review on metaverse
Sakshi Yadav, Shivendra Kumar Pandey, Dheeraj Sharma
Management Research Review (2024) Vol. 47, Iss. 7, pp. 1029-1051
Closed Access | Times Cited: 13
Consumer brand choice in the metaverse: Exploring personal and social factors
Aline Simonetti, José Enrique Bigné Alcañiz, Luis Fernando Rico Navas
Technological Forecasting and Social Change (2025) Vol. 213, pp. 124033-124033
Open Access | Times Cited: 1
Long Live the Metaverse: Identifying the Potential for Market Disruption and Future Research
Paul Benjamin Lowry, Wai Fong Boh, Stacie Petter, et al.
Journal of Management Information Systems (2025) Vol. 42, Iss. 1, pp. 3-38
Closed Access | Times Cited: 1
Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
Nandini Nim, Yoonsun Jeong, Jessica Martínez, et al.
Journal of Retailing (2025)
Closed Access | Times Cited: 1
Fashion intelligence in the Metaverse: promise and future prospects
Xiangyu Mu, Haijun Zhang, Jianyang Shi, et al.
Artificial Intelligence Review (2024) Vol. 57, Iss. 3
Open Access | Times Cited: 7
The metaverse experience: A scale development study
Michela Mingione, Giovanni Mattia, Margherita Materia, et al.
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 6, pp. 3061-3081
Closed Access | Times Cited: 4
Metaverse User Experience, Customer Engagement, and Brand Awareness Relation as SMEs Marketing Strategies in Virtual Worlds
Anita Safitri, Nanang Husin, Ika Diyah Candra Arifah, et al.
(2024), pp. 1092-1096
Closed Access | Times Cited: 3
Long Live the Metaverse: Identifying the Potential for Market Disruption and Future Research
Paul Benjamin Lowry, Wai Fong Boh, Stacie Petter, et al.
(2025)
Closed Access
Determinants of Metaverse Classroom Adoption: Insights from an African Country
Kawther Methlouthi
Journal of African Business (2025), pp. 1-18
Closed Access
Long Live the Metaverse: Identifying the Potential for Market Disruption and Future Research
Paul Benjamin Lowry, Wai Fong Boh, Stacie Petter, et al.
SSRN Electronic Journal (2025)
Closed Access
Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role?
Souheila Kaabachi, Sélima Ben Mrad, Fabienne Cadet, et al.
Journal of Marketing Analytics (2025)
Closed Access
Transitioning to Digital Merchandise
Surjit Singha, K. P. Jaheer Mukthar
Advances in social networking and online communities book series (2024), pp. 71-96
Closed Access | Times Cited: 2
Examining the customer experience in the metaverse retail revolution
Mark R. Gleim, Heath McCullough, Colin B. Gabler, et al.
Journal of Business Research (2024) Vol. 186, pp. 115045-115045
Closed Access | Times Cited: 2
Visual fidelity in the metaverse matters for memory performance
Anne O. Peschel, Darius‐Aurel Frank, Daniel Blumenkranz, et al.
Technological Forecasting and Social Change (2024) Vol. 205, pp. 123511-123511
Open Access | Times Cited: 1
Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing
Mohammad Wasiq, Abu Bashar, Brighton Nyagadza, et al.
International Journal of Information Management Data Insights (2024) Vol. 4, Iss. 2, pp. 100296-100296
Open Access | Times Cited: 1
Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective
Tymoteusz Doligalski, Nikodem Sarna, Bernadett Köles, et al.
Technological Forecasting and Social Change (2024) Vol. 209, pp. 123832-123832
Closed Access | Times Cited: 1
Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse
Ajay Kumar, Daruri Venkata Srinivas Kumar, Mansi Khetarpal, et al.
(2023), pp. 99-126
Closed Access | Times Cited: 2
THE METAVERSE PROJECTS FOR CITIES – THE THEORETICAL AND PRACTICAL PERSPECTIVE OF BUILDING THE COMPETITIVE ADVANTAGE
Anetta Pukas
Scientific Papers of Silesian University of Technology Organization and Management Series (2024) Vol. 2024, Iss. 193, pp. 379-393
Open Access
Metaverse for Sustainable Marketing Toward Circular Economy
Linh Truong, Đình Chiến Trương
Smart innovation, systems and technologies (2024), pp. 477-487
Closed Access
Assessing the Utilization of Metaverse in Enhancing Marketing Practices
Riza Ergün Arsal, Aslı Elif Aydın
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 17-35
Closed Access
El metaverso como innovación social inmersiva: primeras experiencias de los medios públicos de Europa en mundos virtuales
César Fieiras Ceide, José Miguel Túñez López, Verónica Crespo-Pereira
Revista Mediterránea de Comunicación (2024) Vol. 15, Iss. 2, pp. e26903-e26903
Open Access
Metaverse and Public Service Media: Redefining Branding and Young Audience Engagement
César Fieiras Ceide, Verónica Crespo-Pereira, Wesa Aapro
(2024), pp. 69-81
Closed Access
Blockchain and Artificial Intelligence: Enhancing Security and Efficiency in Metaverse Payment Transactions
Anand Singh Rajawat, S. B. Goyal, Rosnizah Bt Shaari, et al.
Lecture notes in electrical engineering (2024), pp. 203-216
Closed Access
Bankacılık Sektöründe Yapay Zekâ Çalışmalarının Bibliyometrik Analizi
Fatma Zeybek, İtır HASIRCI
Özgür Yayınları eBooks (2024)
Closed Access
Yiyecek İçecek Sektöründe Teknoloji Tabanlı Yenilikçi Uygulamalar
Volkan Akgül
Özgür Yayınları eBooks (2024)
Closed Access
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