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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, et al.
Social Network Analysis and Mining (2022) Vol. 12, Iss. 1
Closed Access | Times Cited: 87

Showing 1-25 of 87 citing articles:

Virtual influencer marketing: the good, the bad and the unreal
Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne Pedersen
European Journal of Marketing (2023) Vol. 58, Iss. 2, pp. 410-440
Closed Access | Times Cited: 72
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Li Xie-Carson, Thomas Magor, Pierre Benckendorff, et al.
Tourism Management (2023) Vol. 99, pp. 104779-104779
Open Access | Times Cited: 68
The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI
Michael Gerlich
Administrative Sciences (2023) Vol. 13, Iss. 8, pp. 178-178
Open Access | Times Cited: 58
How do social media influencers induce the urge to buy impulsively? Social commerce context
Komal Shamim, Muhammad Azam, Tahir Islam
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103621-103621
Closed Access | Times Cited: 53
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
Oihab Allal‐Chérif, Rosa Puertas, Patricia Carracedo
Technological Forecasting and Social Change (2023) Vol. 200, pp. 123113-123113
Closed Access | Times Cited: 45
Virtual influencers as an emerging marketing theory: A systematic literature review
Anna Łaszkiewicz, Magdalena Kalińska-Kula
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2479-2494
Closed Access | Times Cited: 42
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
Kan Jiang, Junyuan Zheng, Shaohua Luo
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103660-103660
Closed Access | Times Cited: 42
Human versus virtual influences, a comparative study
Daniel Belanche, Luis V. Casaló, Marta Flavián
Journal of Business Research (2024) Vol. 173, pp. 114493-114493
Open Access | Times Cited: 42
The effect of different types of virtual influencers on consumers’ emotional attachment
Ji Yan, Senmao Xia, Amanda Jiang, et al.
Journal of Business Research (2024) Vol. 177, pp. 114646-114646
Open Access | Times Cited: 18
Past, present, and future of avatar marketing: A systematic literature review and future research agenda
Marianny Jessica de Brito Silva, Patrícia de Oliveira Campos
Computers in Human Behavior Artificial Humans (2024) Vol. 2, Iss. 1, pp. 100045-100045
Open Access | Times Cited: 16
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
Jian Li, Jinsong Huang, Yaqi Li
Journal of Retailing and Consumer Services (2022) Vol. 71, pp. 103230-103230
Closed Access | Times Cited: 58
Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Fanjue Liu, Yu-Hao Lee
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103685-103685
Closed Access | Times Cited: 32
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
Ying Qu, Eunsoo Baek
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 1, pp. 91-108
Closed Access | Times Cited: 28
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
Zheng Shen
Humanities and Social Sciences Communications (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 14
Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions
Eva Sánchez-Amboage, Verónica Crespo-Pereira, Matías Membiela-Pollán, et al.
PLoS ONE (2024) Vol. 19, Iss. 5, pp. e0300599-e0300599
Open Access | Times Cited: 12
An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives
Muhammad Dliya'ul Haq, Ting‐Hsiang Tseng, Hsiang‐Lan Cheng, et al.
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 104026-104026
Closed Access | Times Cited: 10
Unlocking the metaverse: Determinants of voluntary adoption in e-commerce
Radka Bauerová, Michal Halaška
Sustainable Futures (2025) Vol. 9, pp. 100436-100436
Closed Access | Times Cited: 1
Do they look human? Review on virtual influencers
Padma Angmo, Rachna Mahajan, Antonio Batista da Silva Oliveira
Management Review Quarterly (2024)
Closed Access | Times Cited: 7
How and when do virtual influencers positively affect consumer responses to endorsed brands?
Barbara Kobuszewki Volles, Jaewoo Park, Anneleen Van Kerckhove, et al.
Journal of Business Research (2024) Vol. 183, pp. 114863-114863
Closed Access | Times Cited: 7
Metaverse and regenerative tourism: the role of avatars in promoting sustainable practices
Shuxu Liu, Fei Hao
Asia Pacific Journal of Tourism Research (2024) Vol. 29, Iss. 7, pp. 869-884
Closed Access | Times Cited: 6
Engaging with avatar in virtual regenerative tourism
Shuxu Liu, Fei Hao
Journal of Travel & Tourism Marketing (2024) Vol. 41, Iss. 6, pp. 864-879
Closed Access | Times Cited: 6
Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective
Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis
British Journal of Management (2024) Vol. 36, Iss. 1, pp. 202-222
Open Access | Times Cited: 6
Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing
Li Xie-Carson, Pierre Benckendorff
Journal of Hospitality and Tourism Management (2024) Vol. 60, pp. 116-126
Closed Access | Times Cited: 6
The negative effect of virtual endorsers on brand authenticity and potential remedies
Xiaobing Song, Yi Lu, Qiang Yang
Journal of Business Research (2024) Vol. 185, pp. 114898-114898
Closed Access | Times Cited: 6
Metaverse in Marketing
Albérico Travassos Rosário, Paula Lopes, Filipe Sales Rosário
Advances in computational intelligence and robotics book series (2023), pp. 204-227
Closed Access | Times Cited: 15
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