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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Machine learning and artificial intelligence use in marketing: a general taxonomy
Andrea De Mauro, Andrea Sestino, Andrea Bacconi
Italian Journal of Marketing (2022) Vol. 2022, Iss. 4, pp. 439-457
Open Access | Times Cited: 48

Showing 1-25 of 48 citing articles:

The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi
Journal of Entrepreneurship in Emerging Economies (2023) Vol. 16, Iss. 4, pp. 1090-1117
Closed Access | Times Cited: 54
Marketing Applications of Emerging Technologies
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, et al.
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 23-47
Closed Access | Times Cited: 24
The challenge of integrating “intelligent” technologies in luxury shopping contexts: The role of brand personality appeal and consumers’ status consumption orientation
Andrea Sestino
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103488-103488
Closed Access | Times Cited: 25
Marketing Decision Model and Consumer Behavior Prediction With Deep Learning
Anfeng Xu, Yue Li, Praveen Kumar Donta
Journal of Organizational and End User Computing (2024) Vol. 36, Iss. 1, pp. 1-25
Open Access | Times Cited: 10
The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
Edyta Gołąb-Andrzejak
Cybernetics & Systems (2023), pp. 1-15
Closed Access | Times Cited: 18
Generative AI in the Manufacturing Process: Theoretical Considerations
Cong Doanh Duong, Zdeněk Dufek, Joanna Ejdys, et al.
Engineering Management in Production and Services (2023) Vol. 15, Iss. 4, pp. 76-89
Open Access | Times Cited: 14
Just the right push! Social Media as a Therapeutical catalyst: The impact of influencers’ motivational (vs. Neutral) communication on healthy consumption
Andrea Sestino, Luigi Nasta, Alessandro Bernando, et al.
Technology in Society (2024) Vol. 78, pp. 102601-102601
Closed Access | Times Cited: 5
Adaptive learning engine for driving marketing channel performance: a machine learning approach
Adeolu Dairo, Krisztián Szűcs
Journal of Research in Interactive Marketing (2025)
Closed Access
A Systematic Literature Review Of Machine Learning Adoption In Emerging Marketing Applications
Faysal Ahmed, M. Ahmed
SSRN Electronic Journal (2025)
Closed Access
Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study
Srikrishna Chintalapati, Shivendra Kumar Pandey
DECISION (2025)
Closed Access
Leveraging Artificial Intelligent (AI) for Human-Mimic Tech in Marketing 5.0
Esubale Melese, Ajay Kumar
Emerald Publishing Limited eBooks (2025), pp. 57-71
Closed Access
Artificial intelligence in the context of digital marketing communication
Santa Bormane, Egita Blaus
Frontiers in Communication (2024) Vol. 9
Open Access | Times Cited: 2
InteraSSort : Interactive Assortment Planning Using Large Language Models
Saketh Reddy Karra, Theja Tulabandhula
SSRN Electronic Journal (2024)
Open Access | Times Cited: 2
Exploring the crossroads between digital servitization and sustainability from a business marketing perspective
Raffaella Tabacco, Maria Chiarvesio, Rubina Romanello
Italian Journal of Marketing (2024) Vol. 2024, Iss. 2, pp. 225-243
Open Access | Times Cited: 2
Machine learning methods, applications and economic analysis to predict heart failure hospitalisation risk: a scoping review protocol
Joana Seringa, João Abreu, Teresa Magalhães
BMJ Open (2024) Vol. 14, Iss. 4, pp. e083188-e083188
Open Access | Times Cited: 2
Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms
Victor Gallego, Jessica Lingan, Alfons Freixes, et al.
Information (2024) Vol. 15, Iss. 7, pp. 368-368
Open Access | Times Cited: 2
AI in Marketing
Chander Prabha, Shalini Kumari
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 11-25
Closed Access | Times Cited: 2
Perceived Challenges and Benefits of AI Implementation in Customer Relationship Management Systems
Camilia Mazingue
Journal of Digitovation and Information System (2023) Vol. 3, Iss. 1, pp. 72-98
Open Access | Times Cited: 5
The Change of Digital Marketing with Artificial Intelligence
İbrahim Halil Efendi̇oğlu
(2023)
Open Access | Times Cited: 5
FEATURES OF THE USE OF ARTIFICIAL NEURAL NETWORKS IN DIGITAL MARKETING
Evheniy VENHER, Valentyn Nikulcha
Herald of Khmelnytskyi National University Economic sciences (2023) Vol. 316, Iss. 2, pp. 312-318
Open Access | Times Cited: 4
Revolutionizing Digital Marketing Using Machine Learning
Neelam Saba, R.R. Rubia Gandhi, Sindhu R. Rajendran, et al.
Advances in marketing, customer relationship management, and e-services book series (2023), pp. 1-22
Closed Access | Times Cited: 4
How Artificial Intelligence and Machine Learning Can Impact Market Design
Syed Adnan Jawaid, Jamshir Qureshi
(2024)
Open Access | Times Cited: 1
Social media research: We are publishing more but with weak influence
Samer Elhajjar, Laurent Yacoub
PLoS ONE (2024) Vol. 19, Iss. 2, pp. e0297241-e0297241
Open Access | Times Cited: 1
AI-Driven Algorithms for Optimizing Social Media Advertising
Amaresh Jha
Advances in e-business research series (2024), pp. 63-84
Closed Access | Times Cited: 1
Digital Marketing Data Classification by Using Machine Learning Algorithms
Noor Saud, Oqbah Salim Atiyah, Mohammed Taher Ahmed, et al.
Iraqi Journal for Electrical And Electronic Engineering (2024) Vol. 20, Iss. 1, pp. 245-256
Open Access | Times Cited: 1
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