
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
The phygital transformation: a systematic review and a research agenda
Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 3, pp. 323-349
Open Access | Times Cited: 27
Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 3, pp. 323-349
Open Access | Times Cited: 27
Showing 1-25 of 27 citing articles:
Phygital luxury experiences. A correspondence analysis on retail technologies
Alice Guzzetti, Roberta Crespi, Valeria Belvedere
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Open Access | Times Cited: 9
Alice Guzzetti, Roberta Crespi, Valeria Belvedere
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Open Access | Times Cited: 9
Phygital customer journey: a practice-based approach
Cristina Mele, Irene Di Bernardo, Angelo Ranieri, et al.
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 388-412
Closed Access | Times Cited: 6
Cristina Mele, Irene Di Bernardo, Angelo Ranieri, et al.
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 388-412
Closed Access | Times Cited: 6
Innovative value propositions in the fashion metaverse
Stefano Paolo Russo, Cristina Mele, Tiziana Russo Spena
Journal of Global Fashion Marketing (2023) Vol. 15, Iss. 1, pp. 39-61
Closed Access | Times Cited: 16
Stefano Paolo Russo, Cristina Mele, Tiziana Russo Spena
Journal of Global Fashion Marketing (2023) Vol. 15, Iss. 1, pp. 39-61
Closed Access | Times Cited: 16
Phygital Experience Platform for Textile Exhibitions in Small Local Museums
Supaporn Chai-Arayalert, Supattra Puttinaovarat, Wanida Saetang
Heritage (2025) Vol. 8, Iss. 1, pp. 35-35
Open Access
Supaporn Chai-Arayalert, Supattra Puttinaovarat, Wanida Saetang
Heritage (2025) Vol. 8, Iss. 1, pp. 35-35
Open Access
The Dialectics of Sextech: A Content Analysis of the Perception and Emotion Statements of Erotic Webcam Viewers
Xtine Milrod, Martin A. Monto
Computers in Human Behavior (2025), pp. 108574-108574
Closed Access
Xtine Milrod, Martin A. Monto
Computers in Human Behavior (2025), pp. 108574-108574
Closed Access
The phygital component (PHYCO) model: An integrative framework for designing phygital services
Costanza Nosi
SSRN Electronic Journal (2025)
Closed Access
Costanza Nosi
SSRN Electronic Journal (2025)
Closed Access
Generational differences towards phygital services: insight from the retail banking industry
Jitender Kumar, Vinki Rani, Manju Rani, et al.
International Journal of Retail & Distribution Management (2025)
Closed Access
Jitender Kumar, Vinki Rani, Manju Rani, et al.
International Journal of Retail & Distribution Management (2025)
Closed Access
Phygital Materiality in Service Ecosystems: The Transformative Role of NFTs
Cristina Mele, Tiziana Russo Spena, Stefano Paolo Russo
New economic windows (2025), pp. 167-185
Closed Access
Cristina Mele, Tiziana Russo Spena, Stefano Paolo Russo
New economic windows (2025), pp. 167-185
Closed Access
Digital transformation in large established organisations: Four restructuring dilemmas based on dynamic capabilities
Anastasia Kulichyova, Nazrul Islam, Nikolai Kazantsev, et al.
International Journal of Management Reviews (2025)
Open Access
Anastasia Kulichyova, Nazrul Islam, Nikolai Kazantsev, et al.
International Journal of Management Reviews (2025)
Open Access
Beyond technology: Multidimensional consumption values in phygital retailing; a mixed method approach
Alireza Zolfaghari, Simon Somogyi, Kimberly Thomas-Francois, et al.
Electronic Markets (2025) Vol. 35, Iss. 1
Closed Access
Alireza Zolfaghari, Simon Somogyi, Kimberly Thomas-Francois, et al.
Electronic Markets (2025) Vol. 35, Iss. 1
Closed Access
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment
Mehdi El Abed, Adrián Castro-López
Asia Pacific Journal of Marketing and Logistics (2023) Vol. 36, Iss. 3, pp. 715-735
Closed Access | Times Cited: 10
Mehdi El Abed, Adrián Castro-López
Asia Pacific Journal of Marketing and Logistics (2023) Vol. 36, Iss. 3, pp. 715-735
Closed Access | Times Cited: 10
Experimenting on the metaverse to foster innovation
Cristina Mele, Tiziana Russo Spena, Stefano Paolo Russo
Spanish Journal of Marketing - ESIC (2024)
Open Access | Times Cited: 3
Cristina Mele, Tiziana Russo Spena, Stefano Paolo Russo
Spanish Journal of Marketing - ESIC (2024)
Open Access | Times Cited: 3
An advanced netnographic framework for analyzing brand community overlap conflicts in the phygital brand community (PBC) environment
Yann Levy, Ouidade Sabri
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 366-387
Closed Access | Times Cited: 2
Yann Levy, Ouidade Sabri
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 366-387
Closed Access | Times Cited: 2
A new business model in the fine arts realm based on NFT certificates and pearl codes
E. Kuehn
Digital Business (2024) Vol. 4, Iss. 2, pp. 100079-100079
Open Access | Times Cited: 2
E. Kuehn
Digital Business (2024) Vol. 4, Iss. 2, pp. 100079-100079
Open Access | Times Cited: 2
Towards a critical digital literacy and consciousness in higher education: the emancipatory role of critical digital pedagogy
Daniel Gutiérrez‐Ujaque
Pedagogies An International Journal (2024) Vol. 19, Iss. 3, pp. 337-371
Closed Access | Times Cited: 2
Daniel Gutiérrez‐Ujaque
Pedagogies An International Journal (2024) Vol. 19, Iss. 3, pp. 337-371
Closed Access | Times Cited: 2
Understanding consumer behavior in phygital environments: an interpretivist methodological framework
Alex Yao, Naythan Chan, Nansheng Yao
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 449-470
Closed Access | Times Cited: 1
Alex Yao, Naythan Chan, Nansheng Yao
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 449-470
Closed Access | Times Cited: 1
“Furnish Your Reality” - Intelligent Mobile AR Application for Personalized Furniture
Minh Dung, Nanna Dahlem, Moritz Paulus, et al.
Lecture notes in computer science (2024), pp. 196-210
Closed Access | Times Cited: 1
Minh Dung, Nanna Dahlem, Moritz Paulus, et al.
Lecture notes in computer science (2024), pp. 196-210
Closed Access | Times Cited: 1
Consumer–brand relationship in the phygital age: a study of luxury fashion
Chiara Bartoli, Costanza Nosi, Alberto Mattiacci, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 4, pp. 429-450
Open Access | Times Cited: 3
Chiara Bartoli, Costanza Nosi, Alberto Mattiacci, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 4, pp. 429-450
Open Access | Times Cited: 3
Metaverse as the New Challenge of Tourism in the Phygital Age
Sawssen Ayadi, Abir Zouari
Advances in e-business research series (2024), pp. 118-134
Closed Access
Sawssen Ayadi, Abir Zouari
Advances in e-business research series (2024), pp. 118-134
Closed Access
User-Centric Business Model in the Phygital Age
G D Laptev, Dmitry Shaytan
Procedia Computer Science (2024) Vol. 237, pp. 510-516
Open Access
G D Laptev, Dmitry Shaytan
Procedia Computer Science (2024) Vol. 237, pp. 510-516
Open Access
Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement
Aleksandra Krtolica Lukic, Marcos Polo López, Alba Ramírez Pagès
Smart innovation, systems and technologies (2024), pp. 345-359
Closed Access
Aleksandra Krtolica Lukic, Marcos Polo López, Alba Ramírez Pagès
Smart innovation, systems and technologies (2024), pp. 345-359
Closed Access
Design and Implementation of Interactive, Remote Online Escape Rooms in Medicinal Chemistry
Aisyah Saad Abdul Rahim, Kee-Man Chuah
The Electronic Journal of e-Learning (2024) Vol. 22, Iss. 4, pp. 30-42
Open Access
Aisyah Saad Abdul Rahim, Kee-Man Chuah
The Electronic Journal of e-Learning (2024) Vol. 22, Iss. 4, pp. 30-42
Open Access
Use of phygital technologies in improving the level of school students’ physical fitness in sporting games section classes
Askhab O. Akhmedov, Salman Elipkhanov, Aslanbek A-K. Umarov, et al.
Perspectives of science and education (2024) Vol. 69, Iss. 3, pp. 436-454
Open Access
Askhab O. Akhmedov, Salman Elipkhanov, Aslanbek A-K. Umarov, et al.
Perspectives of science and education (2024) Vol. 69, Iss. 3, pp. 436-454
Open Access
Navigating the Future of Enterprises: Insights into Digital Transformation, Virtual Reality, and the Metaverse
Rogério Silva, Ivo Pereira, Susana Nicola, et al.
(2024), pp. 1146-1151
Closed Access
Rogério Silva, Ivo Pereira, Susana Nicola, et al.
(2024), pp. 1146-1151
Closed Access
AR Applied to the Tactile Models. Museo di Arte Orientale in Turin: Communicating the Vaulted System of Palazzo Mazzonis
Francesca Ronco
(2024), pp. 951-965
Closed Access
Francesca Ronco
(2024), pp. 951-965
Closed Access