Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
Carlos Orús, Sergio Ibáñez‐Sánchez, Carlos Flavián
International Journal of Hospitality Management (2021) Vol. 98, pp. 103019-103019
Open Access | Times Cited: 114

Showing 1-25 of 114 citing articles:

Metaverse tourism: conceptual framework and research propositions
Chulmo Koo, Jookyung Kwon, Namho Chung, et al.
Current Issues in Tourism (2022) Vol. 26, Iss. 20, pp. 3268-3274
Closed Access | Times Cited: 167
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
Sergio Ibáñez‐Sánchez, Carlos Orús, Carlos Flavián
Psychology and Marketing (2022) Vol. 39, Iss. 3, pp. 559-578
Open Access | Times Cited: 110
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
Generoso Branca, Riccardo Resciniti, Sandra María Correia Loureiro
Psychology and Marketing (2022) Vol. 40, Iss. 3, pp. 596-609
Open Access | Times Cited: 70
Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return
Weng Marc Lim, K. Mohamed Jasim, Madhumita Das
International Journal of Hospitality Management (2023) Vol. 116, pp. 103631-103631
Open Access | Times Cited: 59
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi
Journal of Entrepreneurship in Emerging Economies (2023) Vol. 16, Iss. 4, pp. 1090-1117
Closed Access | Times Cited: 56
A systematic review of virtual reality in tourism and hospitality: The known and the paths to follow
Maria de Lurdes Calisto, Soumodip Sarkar
International Journal of Hospitality Management (2023) Vol. 116, pp. 103623-103623
Open Access | Times Cited: 50
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
María A. Bretos, Sergio Ibáñez‐Sánchez, Carlos Orús
Spanish Journal of Marketing - ESIC (2023) Vol. 28, Iss. 3, pp. 287-309
Open Access | Times Cited: 45
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
Harish Kumar, Philipp A. Rauschnabel, Madhushree Nanda Agarwal, et al.
Information & Management (2023) Vol. 61, Iss. 2, pp. 103910-103910
Open Access | Times Cited: 43
Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context
Nao Li, L. Li, Xiaoming Chen, et al.
Journal of Hospitality and Tourism Management (2024) Vol. 58, pp. 184-196
Closed Access | Times Cited: 28
Reinforcing customer journey through artificial intelligence: a review and research agenda
Jyoti Rana, Loveleen Gaur, Gurmeet Singh, et al.
International Journal of Emerging Markets (2021) Vol. 17, Iss. 7, pp. 1738-1758
Closed Access | Times Cited: 87
Understanding mobile e-wallet consumers’ intentions and user behavior
Ahmed Taher Esawe
Spanish Journal of Marketing - ESIC (2022) Vol. 26, Iss. 3, pp. 363-384
Open Access | Times Cited: 53
Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism
Andreea Fortuna Șchiopu, Remus Ion Hornoiu, Ana Mihaela Pădurean, et al.
Technology in Society (2022) Vol. 71, pp. 102091-102091
Closed Access | Times Cited: 52
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
Tim Hilken, Debbie Keeling, Mathew Chylinski, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 8, pp. 1660-1671
Open Access | Times Cited: 51
Does the selection of virtual reality video matter? A laboratory experimental study of the influences of arousal
Chun Liu, Xiaoting Huang
Journal of Hospitality and Tourism Management (2022) Vol. 54, pp. 152-165
Open Access | Times Cited: 42
Context in augmented reality marketing: Does the place of use matter?
S. Au, Philipp A. Rauschnabel, Reto Felix, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2447-2463
Open Access | Times Cited: 40
Augmented reality in marketing: Conceptualization and systematic review
Elodie Massa, Riadh Ladhari
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2335-2366
Closed Access | Times Cited: 38
Metaverse for service industries: Future applications, opportunities, challenges and research directions
Timothy Jung, Justin Cho, Dai‐In Danny Han, et al.
Computers in Human Behavior (2023) Vol. 151, pp. 108039-108039
Open Access | Times Cited: 37
The dark side of the metaverse: The role of gamification in event virtualization
Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús, et al.
International Journal of Information Management (2023), pp. 102726-102726
Open Access | Times Cited: 30
More than meets the eye: In-store retail experiences with augmented reality smart glasses
Philip E. Pfeifer, Tim Hilken, Jonas Heller, et al.
Computers in Human Behavior (2023) Vol. 146, pp. 107816-107816
Open Access | Times Cited: 26
Exploring online customer experience: A systematic literature review and research agenda
Agnieszka Kacprzak, Przemysław Hensel
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2583-2608
Closed Access | Times Cited: 26
The role of emotions in augmented reality
Pei‐Shan Soon, Weng Marc Lim, Sanjaya Singh Gaur
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2387-2412
Open Access | Times Cited: 26
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach
Nadjim Mkedder, Varsha Jain, Parth Salunke
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103757-103757
Closed Access | Times Cited: 15
Exploring virtual and augmented reality in the hospitality industry: A bibliometric analysis
Rab Nawaz Lodhi, Carla Del Gesso, Muhammad Asif, et al.
Tourism and hospitality management (2024) Vol. 30, Iss. 1, pp. 67-84
Open Access | Times Cited: 14
Shopping in the digital world: How augmented reality mobile applications trigger customer engagement
Kuan‐Yu Lin, Travis K. Huang
Technology in Society (2024) Vol. 77, pp. 102540-102540
Closed Access | Times Cited: 13
The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value
Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair, et al.
International Journal of Contemporary Hospitality Management (2024) Vol. 36, Iss. 11, pp. 3865-3888
Closed Access | Times Cited: 11
Page 1 - Next Page

Scroll to top