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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Brand activism: Does courting controversy help or hurt a brand?
Sourjo Mukherjee, Niek Althuizen
International Journal of Research in Marketing (2020) Vol. 37, Iss. 4, pp. 772-788
Open Access | Times Cited: 206

Showing 1-25 of 206 citing articles:

Woke brand activism authenticity or the lack of it
Abas Mirzaei, Dean Wilkie, Helen Siuki
Journal of Business Research (2021) Vol. 139, pp. 1-12
Closed Access | Times Cited: 125
The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens
Meike Eilert, Abigail Nappier Cherup
Journal of Public Policy & Marketing (2020) Vol. 39, Iss. 4, pp. 461-476
Closed Access | Times Cited: 136
Authenticating brand activism: Negotiating the boundaries of free speech to make a change
Olivier Sibai, Laetitia Mimoun, Achilleas Boukis
Psychology and Marketing (2021) Vol. 38, Iss. 10, pp. 1651-1669
Open Access | Times Cited: 82
The homophily principle in social network analysis: A survey
Kazi Zainab Khanam, Gautam Srivastava, Vijay Mago
Multimedia Tools and Applications (2022) Vol. 82, Iss. 6, pp. 8811-8854
Closed Access | Times Cited: 57
Cash Flow: The businesses of menstruation
Camilla Mørk Røstvik
(2022)
Open Access | Times Cited: 44
Effective messaging strategies to increase brand love for sociopolitical activist brands
Fayez Ahmad, Francisco Guzmán, Blair Kidwell
Journal of Business Research (2022) Vol. 151, pp. 609-622
Closed Access | Times Cited: 44
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
Yang Wang, Marco Shaojun Qin, Xueming Luo, et al.
Marketing Science (2022) Vol. 41, Iss. 6, pp. 1029-1044
Closed Access | Times Cited: 42
BRAND ACTIVISM: A Literature Review and Future Research Agenda
Antonella Cammarota, Mario D’Arco, Vittoria Marino, et al.
International Journal of Consumer Studies (2023) Vol. 47, Iss. 5, pp. 1669-1691
Open Access | Times Cited: 42
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Shu‐Chuan Chu, Hyejin Kim, Yoojung Kim
International Journal of Advertising (2022) Vol. 42, Iss. 6, pp. 1037-1064
Closed Access | Times Cited: 39
Brand activism and the consequence of woke washing
Fayez Ahmad, Francisco Guzmán, Md Al-Emran
Journal of Business Research (2023) Vol. 170, pp. 114362-114362
Closed Access | Times Cited: 37
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Stefanie Wannow, Martin Haupt, Martin Ohlwein
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 168-192
Open Access | Times Cited: 30
Brands and activism: ecosystem and paradoxes
Klement Podnar, Urša Golob
Journal of Brand Management (2024) Vol. 31, Iss. 2, pp. 95-107
Open Access | Times Cited: 11
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors
Christophe Lembregts, Romain Cadario
International Journal of Research in Marketing (2024) Vol. 41, Iss. 3, pp. 513-528
Open Access | Times Cited: 10
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
Judith Fletcher‐Brown, Karen Middleton, Helen Thompson‐Whiteside, et al.
Journal of Advertising (2024) Vol. 53, Iss. 4, pp. 491-510
Open Access | Times Cited: 9
Going against the Tide: How Self-Construal Moderates Receptivity towards Popular Brand Activism
Geetanjali Saluja, Eugene Y. Chan
Journal of Business Research (2025) Vol. 190, pp. 115228-115228
Open Access | Times Cited: 1
Is it inclusive enough? An investigation of consumer responses to inclusive product lines
Deepika Naidu, Anabella Donnadieu Borquez
Journal of Product & Brand Management (2025)
Closed Access | Times Cited: 1
Brand activism change agents: strategic storytelling for impact and authenticity
Thomas Martin Key, Astrid L. Keel, Andrew J. Czaplewski, et al.
Journal of Strategic Marketing (2021) Vol. 31, Iss. 7, pp. 1339-1355
Closed Access | Times Cited: 45
CEO Sociopolitical Activism as a Signal of Authentic Leadership to Prospective Employees
Moritz Appels
Journal of Management (2022) Vol. 49, Iss. 8, pp. 2727-2765
Open Access | Times Cited: 38
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization
Till Weber, Jeff Joireman, David E. Sprott, et al.
Journal of Public Policy & Marketing (2022) Vol. 42, Iss. 1, pp. 74-93
Open Access | Times Cited: 35
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
Juliana Moreira Batista, Lucia Salmonson Guimarães Barros, Fabricia V. Peixoto, et al.
Journal of Interactive Marketing (2022) Vol. 57, Iss. 1, pp. 141-158
Closed Access | Times Cited: 29
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Martin Haupt, Stefanie Wannow, Linda Marquardt, et al.
Journal of Product & Brand Management (2023) Vol. 32, Iss. 8, pp. 1248-1273
Closed Access | Times Cited: 22
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
Xuan Zhou, Chen Lou, Xun Huang
Journal of Advertising (2023) Vol. 53, Iss. 2, pp. 183-199
Closed Access | Times Cited: 21
From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Zoe Lee, Amanda Spry, Yüksel Ekinci, et al.
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 193-211
Closed Access | Times Cited: 20
Perspectives: a research-based guide for brand activism
Peeter W.J. Verlegh
International Journal of Advertising (2023) Vol. 43, Iss. 2, pp. 388-402
Open Access | Times Cited: 20
Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense
Amy Wong, Joicey Wei
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103507-103507
Closed Access | Times Cited: 20
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