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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Machine learning and AI in marketing – Connecting computing power to human insights
Liye Ma, Baohong Sun
International Journal of Research in Marketing (2020) Vol. 37, Iss. 3, pp. 481-504
Closed Access | Times Cited: 424

Showing 1-25 of 424 citing articles:

Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, et al.
International Journal of Information Management (2023) Vol. 71, pp. 102642-102642
Open Access | Times Cited: 2146
A strategic framework for artificial intelligence in marketing
Ming‐Hui Huang, Roland T. Rust
Journal of the Academy of Marketing Science (2020) Vol. 49, Iss. 1, pp. 30-50
Open Access | Times Cited: 858
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice
Renana Peres, Martin Schreier, David A. Schweidel, et al.
International Journal of Research in Marketing (2023) Vol. 40, Iss. 2, pp. 269-275
Open Access | Times Cited: 287
ChatGPT and consumers: Benefits, Pitfalls and Future Research Agenda
Justin Paul, Akiko Ueno, Charles Dennis
International Journal of Consumer Studies (2023) Vol. 47, Iss. 4, pp. 1213-1225
Closed Access | Times Cited: 212
Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Erik Hermann
Journal of Business Ethics (2021) Vol. 179, Iss. 1, pp. 43-61
Open Access | Times Cited: 191
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
Praveen K. Kopalle, Manish Gangwar, Andreas Kaplan, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 522-540
Open Access | Times Cited: 161
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
Emmanuel Mogaji, Nguyen Phong Nguyen
International Journal of Bank Marketing (2021) Vol. 40, Iss. 6, pp. 1272-1298
Closed Access | Times Cited: 153
Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing
Joseph F. Hair, Marko Sarstedt
The Journal of Marketing Theory and Practice (2021) Vol. 29, Iss. 1, pp. 65-77
Closed Access | Times Cited: 152
Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods
Benjamin van Giffen, Dennis Herhausen, Tobias Fahse
Journal of Business Research (2022) Vol. 144, pp. 93-106
Open Access | Times Cited: 126
Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology
Pablo Rivas, Zhao Liang
AI (2023) Vol. 4, Iss. 2, pp. 375-384
Open Access | Times Cited: 126
Toward advancing theory on creativity in marketing and artificial intelligence
Nisreen Ameen, Gagan Deep Sharma, Shlomo Y. Tarba, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 9, pp. 1802-1825
Open Access | Times Cited: 120
AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value
Jiwang Yin, Xiaodong Qiu
Sustainability (2021) Vol. 13, Iss. 10, pp. 5671-5671
Open Access | Times Cited: 114
Algorithmic bias in machine learning-based marketing models
Shahriar Akter, Yogesh K. Dwivedi, Shahriar Sajib, et al.
Journal of Business Research (2022) Vol. 144, pp. 201-216
Open Access | Times Cited: 112
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
Youjiang Gao, Hongfei Liu
Journal of Research in Interactive Marketing (2022) Vol. 17, Iss. 5, pp. 663-680
Open Access | Times Cited: 112
Artificial Intelligence (AI): Revolutionizing Digital Marketing
Patrick van Esch, J. Stewart Black
Australasian Marketing Journal (AMJ) (2021) Vol. 29, Iss. 3, pp. 199-203
Closed Access | Times Cited: 111
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Peter N. Golder, Marnik G. Dekimpe, Jake An, et al.
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 319-336
Open Access | Times Cited: 100
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
Saleh Bazi, Raffaele Filieri, Matthew Gorton
Journal of Business Research (2023) Vol. 160, pp. 113778-113778
Open Access | Times Cited: 91
Machine learning in marketing: A literature review, conceptual framework, and research agenda
Eric W.T. Ngai, Yuanyuan Wu
Journal of Business Research (2022) Vol. 145, pp. 35-48
Closed Access | Times Cited: 84
Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management
Gioia V. Volkmar, Peter Mathias Fischer, Sven Reinecke
Journal of Business Research (2022) Vol. 149, pp. 599-614
Open Access | Times Cited: 79
Ethical implications of text generation in the age of artificial intelligence
Laura Illia, Elanor Colleoni, Stelios C. Zyglidopoulos
Business Ethics the Environment & Responsibility (2022) Vol. 32, Iss. 1, pp. 201-210
Open Access | Times Cited: 78
The impact of AI-enabled service attributes on service hospitableness: the role of employee physical and psychological workload
Hailian Qiu, Minglong Li, Billy Bai, et al.
International Journal of Contemporary Hospitality Management (2022) Vol. 34, Iss. 4, pp. 1374-1398
Closed Access | Times Cited: 74
Artificial Intelligence in Business Communication: The Changing Landscape of Research and Teaching
Kristen Getchell, Stephen Carradını, Peter W. Cardon, et al.
Business and Professional Communication Quarterly (2022) Vol. 85, Iss. 1, pp. 7-33
Open Access | Times Cited: 74
Artificial intelligence focus and firm performance
Sagarika Mishra, Michael T. Ewing, Holly B. Cooper
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 6, pp. 1176-1197
Open Access | Times Cited: 74
Large Language Models: A Comprehensive Survey of its Applications, Challenges, Limitations, and Future Prospects
Muhammad Usman Hadi, qasem al tashi, Rizwan Qureshi, et al.
(2023)
Open Access | Times Cited: 64
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
James W. Peltier, Andrew J. Dahl, John A. Schibrowsky
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 1, pp. 54-90
Closed Access | Times Cited: 56
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