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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Can Masstige brands be introduced in the B2B markets? An exploratory study
Victor Saha, Manish Das, Justin Paul
Industrial Marketing Management (2023) Vol. 114, pp. 32-46
Closed Access | Times Cited: 12

Showing 12 citing articles:

Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management
Abhirupa Roy, Manish Das, Weng Marc Lim, et al.
Journal of Global Marketing (2025), pp. 1-32
Open Access | Times Cited: 2
Two decades of research on “masstige” marketing: A systematic literature review and future research agenda
Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda
International Journal of Consumer Studies (2024) Vol. 48, Iss. 5
Closed Access | Times Cited: 9
Artificial Intelligence (AI) capabilities and the R&D performance of organizations: The moderating role of environmental dynamism
Vinod Kumar, Sachin Kumar, Sheshadri Chatterjee, et al.
IEEE Transactions on Engineering Management (2024) Vol. 71, pp. 11522-11532
Closed Access | Times Cited: 7
Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study
Ali Raza, Manahil Wasim, Muhammad Ishtiaq Ishaq
Journal of Business Research (2024) Vol. 175, pp. 114540-114540
Closed Access | Times Cited: 5
Impact of self‐esteem and self‐gifting on masstige purchase intentions
Mumtaz Muhammad Khan, Muhammad Ishtiaq Ishaq, Muazma Iqbal, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Closed Access | Times Cited: 4
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
Alper Özer, Mehmet Özer, İrem BURAN, et al.
Journal of Product & Brand Management (2025)
Closed Access
Do I look real? Impact of digital human avatar influencer realism on consumer engagement and attachment
Tejas R. Shah, Sonal Purohit, Manish Das, et al.
Journal of Consumer Marketing (2025)
Closed Access
The brand-building process of B2B high-tech startups in an omni-digital environment
Mirko Olivieri, Lala Hu
Journal of Product & Brand Management (2024) Vol. 34, Iss. 1, pp. 136-150
Closed Access | Times Cited: 3
Obtaining Premium When Luxury Is Far Away: Masstige's Antecedents, Moderators and Consequences
Thomas Anning‐Dorson, Nii Nookwei Tackie
International Journal of Consumer Studies (2024) Vol. 49, Iss. 1
Closed Access | Times Cited: 2
Source-oriented asymmetric information sharing in B2B negotiations: Two sides of time pressure
Fayez Ahmad
Industrial Marketing Management (2024) Vol. 117, pp. 114-130
Closed Access | Times Cited: 1
Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
Manish Das, Charles Jebarajakirthy, M.S. Balaji, et al.
European Journal of Marketing (2024)
Closed Access | Times Cited: 1
Charting the potential for interdisciplinary research in business-to-business marketing
Stefan Marković, Elina Jaakkola
Industrial Marketing Management (2024)
Closed Access
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