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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Marketing innovation: A consequence of competitiveness
Suraksha Gupta, Naresh K. Malhotra, Michael Czinkota, et al.
Journal of Business Research (2016) Vol. 69, Iss. 12, pp. 5671-5681
Open Access | Times Cited: 244

Showing 1-25 of 244 citing articles:

Synergy effects of innovation on firm performance
Ryeo-Won Lee, Jong‐Ho Lee, Tony C. Garrett
Journal of Business Research (2017) Vol. 99, pp. 507-515
Closed Access | Times Cited: 266
How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?
Hasan Aksoy
Technology in Society (2017) Vol. 51, pp. 133-141
Closed Access | Times Cited: 223
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Pantea Foroudi, Zhongqi Jin, Suraksha Gupta, et al.
Journal of Business Research (2018) Vol. 89, pp. 462-474
Open Access | Times Cited: 204
THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0
Otakar Ungerman, Jaroslava Dědková, Katerina Gurinova
Journal of Competitiveness (2018) Vol. 10, Iss. 2, pp. 132-148
Open Access | Times Cited: 186
Enhancing university brand image and reputation through customer value co-creation behaviour
Pantea Foroudi, Qionglei Yu, Suraksha Gupta, et al.
Technological Forecasting and Social Change (2018) Vol. 138, pp. 218-227
Open Access | Times Cited: 164
Effects of innovation strategies on export performance: New empirical evidence from developing market firms
Jude N. Edeh, Divine Ndubuisi Obodoechi, Encarnación Ramos Hidalgo
Technological Forecasting and Social Change (2020) Vol. 158, pp. 120167-120167
Closed Access | Times Cited: 142
Green marketing innovation and sustainable consumption: A bibliometric analysis
Sanjay Kumar Kar, Sidhartha Harichandan
Journal of Cleaner Production (2022) Vol. 361, pp. 132290-132290
Closed Access | Times Cited: 77
SMEs' internationalisation: When does innovation matter?
George Saridakis, Bochra Idris, Jared M. Hansen, et al.
Journal of Business Research (2018) Vol. 96, pp. 250-263
Open Access | Times Cited: 156
Diversification of the forest industries: role of new wood-based products
Elias Hurmekoski, Ragnar Jonsson, Jaana Korhonen, et al.
Canadian Journal of Forest Research (2018) Vol. 48, Iss. 12, pp. 1417-1432
Open Access | Times Cited: 153
Digital technology and marketing management capability: achieving growth in SMEs
Pantea Foroudi, Suraksha Gupta, Alireza Nazarian, et al.
Qualitative Market Research An International Journal (2017) Vol. 20, Iss. 2, pp. 230-246
Open Access | Times Cited: 146
Innovation in the main Brazilian business sectors: characteristics, types and comparison of innovation
Fábio Lotti Oliva, Bárbara Ilze Semensato, Daniela Buzzulini Prioste, et al.
Journal of Knowledge Management (2018) Vol. 23, Iss. 1, pp. 135-175
Open Access | Times Cited: 114
Marketing innovation: a systematic review
Sharon Purchase, Thierry Voléry
Journal of Marketing Management (2020) Vol. 36, Iss. 9-10, pp. 763-793
Open Access | Times Cited: 77
CEO proactiveness, innovation, and firm performance
Andreea N. Kiss, Andres Felipe Cortes, Pol Herrmann
The Leadership Quarterly (2021) Vol. 33, Iss. 3, pp. 101545-101545
Closed Access | Times Cited: 77
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?
So Won Jeong, Jae‐Eun Chung
Asia Pacific Journal of Marketing and Logistics (2022) Vol. 35, Iss. 1, pp. 74-89
Closed Access | Times Cited: 57
Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis
Danzen Bondoc Olazo
Asia Pacific Journal of Marketing and Logistics (2022) Vol. 35, Iss. 4, pp. 890-907
Closed Access | Times Cited: 46
What Shapes Innovation Capability in Micro-Enterprises? New-to-the-Market Product and Process Perspective
Maciej Zastempowski
Journal of Open Innovation Technology Market and Complexity (2022) Vol. 8, Iss. 1, pp. 59-59
Open Access | Times Cited: 42
The relationship between innovation and performance in MSMEs: The case of the wearing apparel sector in emerging countries
Rosa Patricia Larios-Francia, Marcos Ferasso
Journal of Open Innovation Technology Market and Complexity (2023) Vol. 9, Iss. 1, pp. 100018-100018
Open Access | Times Cited: 35
B2B green marketing strategies for European firms: Implications for people, planet and profit
Theofilos Tzanidis, Domitilla Magni, Veronica Scuotto, et al.
Industrial Marketing Management (2024) Vol. 117, pp. 481-492
Closed Access | Times Cited: 9
Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation
Liem Viet Ngo, Tania Bucic, Ashish Sinha, et al.
Journal of Business Research (2017) Vol. 94, pp. 154-161
Closed Access | Times Cited: 86
Purchasing alignment under multiple contingencies: a configuration theory approach
Patrick Mikalef, Adamantia Pateli, Ronald Batenburg, et al.
Industrial Management & Data Systems (2015) Vol. 115, Iss. 4, pp. 625-645
Open Access | Times Cited: 72
Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage
Ijaz Hussain, Shaohong Mu, Muhammad Mohiuddin, et al.
Sustainability (2020) Vol. 12, Iss. 7, pp. 2939-2939
Open Access | Times Cited: 62
Innovative efforts of ISO 9001-certified manufacturing firms: Evidence of links between determinants of innovation, continuous innovation and firm performance
Hengky Latan, Charbel José Chiappetta Jabbour, Ana Beatriz Lopes de Sousa Jabbour, et al.
International Journal of Production Economics (2019) Vol. 223, pp. 107526-107526
Closed Access | Times Cited: 60
The value of marketing innovation: Market-driven versus market-driving
Tanya Tang, Shao‐Ling Zhang, Jianping Peng
Journal of Business Research (2021) Vol. 126, pp. 88-98
Closed Access | Times Cited: 52
Business Survival of Small and Medium-Sized Restaurants through a Crisis: The Role of Government Support and Innovation
Mukhamad Najib, Abdul Aziz Abdul Rahman, Farah Fahma
Sustainability (2021) Vol. 13, Iss. 19, pp. 10535-10535
Open Access | Times Cited: 48
Examining the drivers of marketing innovation in SMEs
Abhishek Dwivedi, Nicholas Pawsey
Journal of Business Research (2022) Vol. 155, pp. 113409-113409
Closed Access | Times Cited: 37
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