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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Opportunism, governance structure and relational norms: An interactive perspective
Audhesh K. Paswan, Tanawat Hirunyawipada, Pramod Iyer
Journal of Business Research (2017) Vol. 77, pp. 131-139
Closed Access | Times Cited: 62

Showing 1-25 of 62 citing articles:

Collaboration among governments, agribusinesses, and rural households for improving the effectiveness of conservation tillage technology adoption
Shanshan Miao, Binghong Chen, Naihua Jiang
Scientific Reports (2025) Vol. 15, Iss. 1
Open Access | Times Cited: 2
Market orientation, positioning strategy and brand performance
Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian, et al.
Industrial Marketing Management (2018) Vol. 81, pp. 16-29
Closed Access | Times Cited: 159
Customizing governance mechanisms to reduce opportunism in buyer–supplier relationships in the digital economy
Qiaoyi Yin, Dian Song, Fujun Lai, et al.
Technological Forecasting and Social Change (2023) Vol. 190, pp. 122411-122411
Closed Access | Times Cited: 21
Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Steven Y.H. Liu, Seyda Deligonul, Erin Çavuşgil, et al.
Journal of Business Research (2018) Vol. 90, pp. 171-185
Open Access | Times Cited: 52
Managing partner opportunism in public–private partnerships: the dynamics of governance adaptation
Dayashankar Maurya, Amit Kumar Srivastava
Public Management Review (2018) Vol. 21, Iss. 10, pp. 1420-1442
Closed Access | Times Cited: 40
Market orientation, brand management processes and brand performance
Pramod Iyer, Arezoo Davari, Saurabh Srivastava, et al.
Journal of Product & Brand Management (2020) Vol. 30, Iss. 2, pp. 197-214
Closed Access | Times Cited: 37
Green supplier integration and environmental innovation in Chinese firms: The joint effect of governance mechanism and trust
Yunhui Zhao, Chuanli Zhao, Yi Guo, et al.
Corporate Social Responsibility and Environmental Management (2020) Vol. 28, Iss. 1, pp. 169-183
Closed Access | Times Cited: 28
When supplier development initiatives fail: Identifying the causes of opportunism and unexpected outcomes
Phuong Nguyen Thu Tran, Matthew Gorton, Fred Lemke
Journal of Business Research (2021) Vol. 127, pp. 277-289
Open Access | Times Cited: 26
When does control curb opportunistic behaviour: evidence from the construction industry
Yinqiu Tang, Yongqiang Chen, Hongjiang Yao, et al.
Production Planning & Control (2023) Vol. 35, Iss. 11, pp. 1232-1246
Open Access | Times Cited: 10
Suppressing or motivating opportunism? The effectiveness of contract enforcement in manufacturer-distributor relationship
Chao Feng, Xie Wenjun, Hui Chen, et al.
Industrial Marketing Management (2025) Vol. 126, pp. 56-71
Closed Access
Manufacturer–distributor relationships: role of relationship-specific investment and dependence types
Rodolfo Vázquez‐Casielles, Víctor Iglesias Argüelles, Concepción Varela Neira
Journal of Business and Industrial Marketing (2017) Vol. 32, Iss. 8, pp. 1245-1260
Closed Access | Times Cited: 31
Buyer opportunism in strategic supplier relationships: Triggers, manifestations and consequences
Cees J. Gelderman, Janjaap Semeijn, Mark Verhappen
Journal of Purchasing and Supply Management (2019) Vol. 26, Iss. 2, pp. 100581-100581
Closed Access | Times Cited: 28
Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness
Fang Jia, Liyuan Wei, Ling Jiang, et al.
Journal of Business Research (2021) Vol. 131, pp. 69-80
Open Access | Times Cited: 22
The influence of community engagement on seller opportunistic behaviors in e-commerce platform
Jiaxin Wang, Shaohan Cai, Qinghong Xie, et al.
Electronic Commerce Research (2021) Vol. 22, Iss. 4, pp. 1377-1405
Closed Access | Times Cited: 21
Research on paths of opportunistic behavior avoidance and performance improvement in food supply chain from the perspective of social control
Tu Lyu, Yulin Guo, Qixiang Geng
Frontiers in Psychology (2023) Vol. 13
Open Access | Times Cited: 9
Exploring the Effects of Multi-Governance Mechanisms throughout the Dynamic Evolution of the Cooperative Innovation Network
Jiaxin Wang, Qinghong Xie, Xinyu Geng
Sustainability (2024) Vol. 16, Iss. 5, pp. 2002-2002
Open Access | Times Cited: 3
Effects of contractual completeness on opportunistic behaviors, multilevel transaction costs and relationship termination intention: the moderating effect of alternative attractiveness
Ho‐Taek Yi, Minkyung Lee, Fortune Edem Amenuvor
European Journal of Marketing (2023) Vol. 57, Iss. 11, pp. 2945-2973
Closed Access | Times Cited: 8
Relational governance in recycling cooperatives: A proposal for managing tensions in sustainability
Ernesto Michelângelo Giglio, Arnaldo Luiz Ryngelblum, Ana Beatriz Lopes de Sousa Jabbour
Journal of Cleaner Production (2020) Vol. 260, pp. 121036-121036
Closed Access | Times Cited: 20
How Do Relational Contracting Norms Affect IPD Teamwork Effectiveness? A Social Capital Perspective
Lianying Zhang, Shanshan Huang, Chenhan Tian, et al.
Project Management Journal (2020) Vol. 51, Iss. 5, pp. 538-555
Closed Access | Times Cited: 20
B-to-B relationships: A resource, knowledge, and capability (RKC) perspective
Audhesh K. Paswan, Swati Panda
Industrial Marketing Management (2020) Vol. 91, pp. 92-99
Closed Access | Times Cited: 20
Organizational ambidexterity, brand management capability and brand performance
Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian, et al.
Journal of Business and Industrial Marketing (2020) Vol. 36, Iss. 6, pp. 946-961
Closed Access | Times Cited: 17
The moderating effects of economic and strategic relationship value in tolerating active and passive opportunism
Steven H. Seggie, David A. Griffith
Journal of Business Research (2021) Vol. 128, pp. 233-244
Open Access | Times Cited: 16
Examining institutional effects on B2B relationships through the lens of transitioning economies
James Barry, Sandra S. Graça, Virginie Pioche Kharé, et al.
Industrial Marketing Management (2021) Vol. 93, pp. 221-234
Closed Access | Times Cited: 15
Which is more effective for platform performance: Punishments or incentives?
Yi Liu, Wei Gao
Industrial Marketing Management (2023) Vol. 110, pp. 117-128
Closed Access | Times Cited: 6
Collaborative Innovation or Opportunistic Behavior? Evidence from the Relational Governance of Tourism Enterprises
Chen Gezhi, Jingyan Liu, Huang Xiang
Journal of Travel Research (2019) Vol. 59, Iss. 5, pp. 864-878
Closed Access | Times Cited: 17
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