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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The value of marketing innovation: Market-driven versus market-driving
Tanya Tang, Shao‐Ling Zhang, Jianping Peng
Journal of Business Research (2021) Vol. 126, pp. 88-98
Closed Access | Times Cited: 52

Showing 1-25 of 52 citing articles:

Green marketing innovation and sustainable consumption: A bibliometric analysis
Sanjay Kumar Kar, Sidhartha Harichandan
Journal of Cleaner Production (2022) Vol. 361, pp. 132290-132290
Closed Access | Times Cited: 77
Collaborative emission reduction research on dual-pilot policies of the low-carbon city and smart city from the perspective of multiple innovations
Xiufan Zhang, Decheng Fan
Urban Climate (2022) Vol. 47, pp. 101364-101364
Closed Access | Times Cited: 41
Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries
Yinyin Zhao, Benhong Peng, Kashif Iqbal, et al.
Industrial Marketing Management (2023) Vol. 109, pp. 135-145
Closed Access | Times Cited: 33
Impact of Innovation-Oriented Human Resource on Small and Medium Enterprises’ Performance
Mahvish Aslam, Imran Shafi, Jamil Ahmed, et al.
Sustainability (2023) Vol. 15, Iss. 7, pp. 6273-6273
Open Access | Times Cited: 29
Impact of Green Innovation on Firm Value: Evidence From Listed Companies in China’s Heavy Pollution Industries
Zhaodong Xie, Jian‐Zhi Wang, Zhao Guo-qin
Frontiers in Energy Research (2022) Vol. 9
Open Access | Times Cited: 38
A look at the focus shift in innovation literature due to Covid-19 pandemic
Xinxin Wang, Yong Qin, Zeshui Xu, et al.
Journal of Business Research (2022) Vol. 145, pp. 1-20
Open Access | Times Cited: 30
Entrepreneurial Passion and Product Innovation Intensity in New Ventures: Mediating Effects of Exploration and Exploitation Activities
Mujtaba Ahsan, Samuel Adomako, Francis Donbesuur, et al.
British Journal of Management (2022) Vol. 34, Iss. 2, pp. 849-872
Open Access | Times Cited: 29
Crisis-driven innovations in marketing
Neha Rishi, Vinay Sharma, Devashish Das Gupta, et al.
Industrial Marketing Management (2024) Vol. 119, pp. 135-146
Closed Access | Times Cited: 5
Influence of digital ambidextrous capabilities on SMEs' transformation performance: The mediating effect of business model innovation
Hao Jing, Yaoyao Zhang, Jia Ma
Heliyon (2023) Vol. 9, Iss. 11, pp. e21020-e21020
Open Access | Times Cited: 11
Exploration of the Impact of Macroeconomic Uncertainty on Corporate Value and Investment Behavior
Wei Xing, Yuxin Wang
Finance research letters (2025), pp. 107021-107021
Closed Access
Towards Good Practice In Engaging Users In Evaluation Of Computer Model Software: Introducing The Critical Appraisal Approach (CAA)
Caroline Rosello, Joseph H. A. Guillaume, Peter Taylor, et al.
Environmental Modelling & Software (2025), pp. 106469-106469
Open Access
How Does Environmental Sustainability Commitment Affect Corporate Environmental Performance: A Chain Mediation Model
Jinshan Zhang, Xuan Shao, Tingshu Sun
Sustainability (2025) Vol. 17, Iss. 8, pp. 3461-3461
Open Access
Ai Capabilities and Product Innovation Intensity: Driving B2b Marketing Innovation in Turbulent Markets
Nisreen Ameen, Jun‐Hwa Cheah, Vera Hoelscher, et al.
(2025)
Closed Access
Examining the complementary roles of market-driven and market-driving orientations in the geographical diversification strategies of e-commerce SMEs
Uyen Vu, Daniel Tolstoy
Journal of Business Research (2025) Vol. 194, pp. 115375-115375
Open Access
Supply Chain Risk Management in Young and Mature SMEs
Samuel Foli, Susanne Durst, Lidia Davies, et al.
Journal of risk and financial management (2022) Vol. 15, Iss. 8, pp. 328-328
Open Access | Times Cited: 15
The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia
Ahmed Abdullah Alhamami, Noor Azuan Hashim, Roshayati Abdul Hamid, et al.
International Journal of Professional Business Review (2023) Vol. 8, Iss. 5, pp. e01811-e01811
Open Access | Times Cited: 8
Fostering SME‘s organizational effectiveness through strategic orientations, learning capability, and innovation
Thu-Hang Le, Mai Ngọc Khương
Journal of Small Business Management (2024), pp. 1-30
Closed Access | Times Cited: 3
Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Vlasis Stathakopoulos, Konstantinos G. Kottikas, Grigorios Painesis, et al.
Journal of Business Research (2021) Vol. 139, pp. 1240-1254
Closed Access | Times Cited: 19
The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China
Jianping Peng, Qun Qin, Tanya Tang
Sustainability (2021) Vol. 13, Iss. 18, pp. 10049-10049
Open Access | Times Cited: 16
Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
Kaj Storbacka, Suvi Nenonen, Linda D. Peters, et al.
Industrial Marketing Management (2022) Vol. 107, pp. A1-A10
Closed Access | Times Cited: 12
Can talent policy promote firm innovation: An empirical analysis from solar photovoltaic industry in China
Yuanbo Zhang, Shiyou Qu, Pengbin Gao
Frontiers in Energy Research (2023) Vol. 11
Open Access | Times Cited: 6
A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process
Ozge Yasar, Tülay Korkusuz Polat
Sustainability (2022) Vol. 14, Iss. 24, pp. 16407-16407
Open Access | Times Cited: 8
The Link between Innovation and Customer Relationship Management: The Analysis of WEB Discourse of Multinational Companies
Ioan-Alexandru Rîpa, Luminiţa Nicolescu
Review of International Comparative Management (2024), Iss. Vol. 25 No. 1
Open Access | Times Cited: 1
Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation
Nino Tchanturia, Rusudan Dalakishvili
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 71-90
Closed Access | Times Cited: 1
Path Optimization of Technological Innovation Efficiency Improvement in China’s High-Tech Industries Based on QCA and GA-PSO-BP Neural Network
Yuanyuan Kou, Huiying Chen, Kai Liu, et al.
Systems (2023) Vol. 11, Iss. 5, pp. 233-233
Open Access | Times Cited: 3
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