OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
Ana Javornik
Journal of Retailing and Consumer Services (2016) Vol. 30, pp. 252-261
Open Access | Times Cited: 528

Showing 1-25 of 528 citing articles:

The impact of virtual, augmented and mixed reality technologies on the customer experience
Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús
Journal of Business Research (2018) Vol. 100, pp. 547-560
Open Access | Times Cited: 1040

New realities: a systematic literature review on virtual reality and augmented reality in tourism research
Ryan Yung, Catheryn Khoo‐Lattimore
Current Issues in Tourism (2017) Vol. 22, Iss. 17, pp. 2056-2081
Closed Access | Times Cited: 787

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
Philipp A. Rauschnabel, Reto Felix, Chris Hinsch
Journal of Retailing and Consumer Services (2019) Vol. 49, pp. 43-53
Open Access | Times Cited: 559

The digital revolution in the travel and tourism industry
Tonino Pencarelli
Information Technology & Tourism (2019) Vol. 22, Iss. 3, pp. 455-476
Closed Access | Times Cited: 533

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
Tim Hilken, Ko de Ruyter, Mathew Chylinski, et al.
Journal of the Academy of Marketing Science (2017) Vol. 45, Iss. 6, pp. 884-905
Open Access | Times Cited: 499

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
Graeme McLean, Alan Wilson
Computers in Human Behavior (2019) Vol. 101, pp. 210-224
Open Access | Times Cited: 488

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
Kevin Giang Barrera, Denish Shah
Journal of Business Research (2022) Vol. 155, pp. 113420-113420
Closed Access | Times Cited: 444

An adoption framework for mobile augmented reality games: The case of Pokémon Go
Philipp A. Rauschnabel, Alexander Rossmann, M. Claudia tom Dieck
Computers in Human Behavior (2017) Vol. 76, pp. 276-286
Open Access | Times Cited: 406

How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions
Alexandra Rese, Daniel Baier, Andreas Geyer-Schulz, et al.
Technological Forecasting and Social Change (2016) Vol. 124, pp. 306-319
Closed Access | Times Cited: 374

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
Olivia Petit, Carlos Velasco, Charles Spence
Journal of Interactive Marketing (2018) Vol. 45, Iss. 1, pp. 42-61
Open Access | Times Cited: 373

Online relationship marketing
Lena Steinhoff, Denni Arli, Scott Weaven, et al.
Journal of the Academy of Marketing Science (2018) Vol. 47, Iss. 3, pp. 369-393
Closed Access | Times Cited: 332

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda
Francesca Bonetti, Gary Warnaby, Lee Quinn
Progress in IS (2017), pp. 119-132
Closed Access | Times Cited: 321

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Joachim Scholz, Katherine Duffy
Journal of Retailing and Consumer Services (2018) Vol. 44, pp. 11-23
Open Access | Times Cited: 314

Analyzing augmented reality (AR) and virtual reality (VR) recent development in education
Abdullah M. Al-Ansi, Mohammed Jaboob, Askar Garad, et al.
Social Sciences & Humanities Open (2023) Vol. 8, Iss. 1, pp. 100532-100532
Open Access | Times Cited: 295

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
Philipp A. Rauschnabel, Jun He, Young K. Ro
Journal of Business Research (2018) Vol. 92, pp. 374-384
Closed Access | Times Cited: 283

Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective
Minjung Park, Jungmin Yoo
Journal of Retailing and Consumer Services (2019) Vol. 52, pp. 101912-101912
Closed Access | Times Cited: 275

Making omnichannel an augmented reality: the current and future state of the art
Tim Hilken, Jonas Heller, Mathew Chylinski, et al.
Journal of Research in Interactive Marketing (2018) Vol. 12, Iss. 4, pp. 509-523
Open Access | Times Cited: 230

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
Seyed Rajab Nikhashemi, Helena H. Knight, Khaldoon Nusair, et al.
Journal of Retailing and Consumer Services (2021) Vol. 60, pp. 102464-102464
Open Access | Times Cited: 211

Innovating the cultural heritage museum service model through virtual reality and augmented reality: the effects on the overall visitor experience and satisfaction
Mariapina Trunfio, Maria Della Lucia, Salvatore Campana, et al.
Journal of Heritage Tourism (2021) Vol. 17, Iss. 1, pp. 1-19
Closed Access | Times Cited: 210

Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences
Jennifer Brannon Barhorst, Graeme McLean, Esta D. Shah, et al.
Journal of Business Research (2020) Vol. 122, pp. 423-436
Open Access | Times Cited: 207

Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective
Xiaojun Fan, Zeli Chai, Nianqi Deng, et al.
Journal of Retailing and Consumer Services (2019) Vol. 53, pp. 101986-101986
Closed Access | Times Cited: 203

Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
Chris Hinsch, Reto Felix, Philipp A. Rauschnabel
Journal of Retailing and Consumer Services (2019) Vol. 53, pp. 101987-101987
Closed Access | Times Cited: 197

The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables
Eric Holdack, Katja Lurie-Stoyanov, Harro Fabian Fromme
Journal of Retailing and Consumer Services (2020) Vol. 65, pp. 102259-102259
Closed Access | Times Cited: 192

Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
Mathew Chylinski, Jonas Heller, Tim Hilken, et al.
Australasian Marketing Journal (AMJ) (2020) Vol. 28, Iss. 4, pp. 374-384
Open Access | Times Cited: 191

Trend Analysis on Adoption of Virtual and Augmented Reality in the Architecture, Engineering, and Construction Industry
Mojtaba Noghabaei, Arsalan Heydarian, Vahid Balali, et al.
Data (2020) Vol. 5, Iss. 1, pp. 26-26
Open Access | Times Cited: 182

Page 1 - Next Page

Scroll to top