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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Maya F. Farah, Zahy Ramadan, Dana H. Harb
Journal of Retailing and Consumer Services (2019) Vol. 48, pp. 136-143
Closed Access | Times Cited: 161

Showing 1-25 of 161 citing articles:

Virtual reality consumer experience escapes: preparing for the metaverse
Dai‐In Danny Han, Yoy Bergs, Natasha Moorhouse
Virtual Reality (2022) Vol. 26, Iss. 4, pp. 1443-1458
Closed Access | Times Cited: 216
Shopping in virtual reality: A literature review and future agenda
Nannan Xi, Juho Hamari
Journal of Business Research (2021) Vol. 134, pp. 37-58
Open Access | Times Cited: 200
Going on a journey: A review of the customer journey literature
Yanika Tueanrat, Savvas Papagiannidis, Eleftherios Alamanos
Journal of Business Research (2020) Vol. 125, pp. 336-353
Open Access | Times Cited: 179
Virtual Reality in Marketing: A Framework, Review, and Research Agenda
Mariano Alcañíz, José Enrique Bigné Alcañiz, Jaime Guixeres
Frontiers in Psychology (2019) Vol. 10
Open Access | Times Cited: 168
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence
Jung-Hwan Kim, Minjeong Kim, Minjung Park, et al.
Journal of Research in Interactive Marketing (2021) Vol. 15, Iss. 3, pp. 502-525
Closed Access | Times Cited: 147
Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
Carlos Orús, Sergio Ibáñez‐Sánchez, Carlos Flavián
International Journal of Hospitality Management (2021) Vol. 98, pp. 103019-103019
Open Access | Times Cited: 114
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Tim Hilken, Mathew Chylinski, Debbie Keeling, et al.
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 495-507
Open Access | Times Cited: 113
Computer-generated influencers: the rise of digital personalities
Mona Mrad, Zahy Ramadan, Lina Issam Nasr
Marketing Intelligence & Planning (2022) Vol. 40, Iss. 5, pp. 589-603
Closed Access | Times Cited: 95
Marketing in the metaverse era: toward an integrative channel approach
Zahy Ramadan
Virtual Reality (2023) Vol. 27, Iss. 3, pp. 1905-1918
Open Access | Times Cited: 60
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Yeonseo Park, Eunju Ko, Boram Do
Asia Pacific Journal of Marketing and Logistics (2023) Vol. 35, Iss. 11, pp. 2645-2665
Closed Access | Times Cited: 57
Unravelling the techno-functional building blocks of metaverse ecosystems – A review and research agenda
Arpan Kumar Kar, P S Varsha
International Journal of Information Management Data Insights (2023) Vol. 3, Iss. 2, pp. 100176-100176
Open Access | Times Cited: 55
Digital transformation: A multidisciplinary perspective and future research agenda
Justin Paul, Akiko Ueno, Charles Dennis, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Open Access | Times Cited: 46
Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
Yunen Zhang, Wei Shao, Sara Quach, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103713-103713
Open Access | Times Cited: 21
Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective
Aman Kumar, Amit Shankar
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 103986-103986
Closed Access | Times Cited: 20
A review on cultivating effective learning: synthesizing educational theories and virtual reality for enhanced educational experiences
Fatma Mallek, Tehseen Mazhar, Syed Faisal Abbas Shah, et al.
PeerJ Computer Science (2024) Vol. 10, pp. e2000-e2000
Open Access | Times Cited: 17
AI avatars and co-creation in the metaverse
Zahy Ramadan, Jad Ramadan
Consumer Behavior in Tourism and Hospitality (2025)
Closed Access | Times Cited: 4
Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior
Cindy Lombart, Elena Millan, Jean‐Marie Normand, et al.
Computers in Human Behavior (2020) Vol. 110, pp. 106374-106374
Open Access | Times Cited: 116
Virtual reality through the customer journey: Framework and propositions
Linda D. Hollebeek, Moira Clark, Tor W. Andreassen, et al.
Journal of Retailing and Consumer Services (2020) Vol. 55, pp. 102056-102056
Open Access | Times Cited: 115
The role of immersive technology in Customer Experience Management
M. Claudia tom Dieck, Dai‐In Danny Han
The Journal of Marketing Theory and Practice (2021) Vol. 30, Iss. 1, pp. 108-119
Open Access | Times Cited: 97
Branding in the time of virtual reality: Are virtual store brand perceptions real?
Gabriele Pizzi, Virginia Vannucci, Gaetano Aiello
Journal of Business Research (2019) Vol. 119, pp. 502-510
Open Access | Times Cited: 81
Does VR Tourism Enhance Users’ Experience?
Wonjun Lee, Yong Hee Kim
Sustainability (2021) Vol. 13, Iss. 2, pp. 806-806
Open Access | Times Cited: 78
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Yanika Tueanrat, Savvas Papagiannidis, Eleftherios Alamanos
Journal of Retailing and Consumer Services (2021) Vol. 61, pp. 102550-102550
Closed Access | Times Cited: 76
Experiential AR/VR: a consumer and service framework and research agenda
Lia Zarantonello, Bernd H. Schmitt
Journal of service management (2022) Vol. 34, Iss. 1, pp. 34-55
Closed Access | Times Cited: 60
The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior
Victor Chen, Quang-An Ha, Minh Tam Vu
International Journal of Human-Computer Interaction (2022) Vol. 39, Iss. 17, pp. 3473-3491
Closed Access | Times Cited: 60
Charting the intellectual structure of customer experience research
Prashant Kumar, Linda D. Hollebeek, Arpan Kumar Kar, et al.
Marketing Intelligence & Planning (2022) Vol. 41, Iss. 1, pp. 31-47
Closed Access | Times Cited: 42
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