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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Color memory and evaluations for alphabetical and logographic brand names.
Nader T. Tavassoli
Journal of Experimental Psychology Applied (2001) Vol. 7, Iss. 2, pp. 104-111
Closed Access | Times Cited: 56

Showing 1-25 of 56 citing articles:

The consumer psychology of brands
Bernd H. Schmitt
Journal of Consumer Psychology (2011) Vol. 22, Iss. 1, pp. 7-17
Closed Access | Times Cited: 470
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Pantea Foroudi
International Journal of Hospitality Management (2018) Vol. 76, pp. 271-285
Closed Access | Times Cited: 350
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Pantea Foroudi, T.C. Melewar, Suraksha Gupta
Journal of Business Research (2014) Vol. 67, Iss. 11, pp. 2269-2281
Closed Access | Times Cited: 240
Impression Management using Typeface Design
Pamela W. Henderson, Joan L. Giese, Joseph A. Cote
Journal of Marketing (2004) Vol. 68, Iss. 4, pp. 60-72
Closed Access | Times Cited: 308
Building strong brands in Asia: selecting the visual components of image to maximize brand strength
Pamela W. Henderson, Joseph A. Cote, Siew Meng Leong, et al.
International Journal of Research in Marketing (2003) Vol. 20, Iss. 4, pp. 297-313
Closed Access | Times Cited: 300
The interactive effects of colors and products on perceptions of brand logo appropriateness
Paul Bottomley, John R. Doyle
Marketing Theory (2006) Vol. 6, Iss. 1, pp. 63-83
Closed Access | Times Cited: 274
Using type font characteristics to communicate brand personality of new brands
Bianca Grohmann, Joan L. Giese, Ian D. Parkman
Journal of Brand Management (2012) Vol. 20, Iss. 5, pp. 389-403
Closed Access | Times Cited: 95
Pink or blue? The impact of gender cues on brand perceptions
Alexandra Claudia Hess, Valentyna Melnyk
European Journal of Marketing (2016) Vol. 50, Iss. 9/10, pp. 1550-1574
Closed Access | Times Cited: 85
Co-creating brand image and reputation through stakeholder’s social network
Pantea Foroudi, Alireza Nazarian, Sayabek Ziyadin, et al.
Journal of Business Research (2020) Vol. 114, pp. 42-59
Open Access | Times Cited: 64
A comprehensive review on logo literature: research topics, findings, and future directions
Min Jung Kim, Joon Ho Lim
Journal of Marketing Management (2019) Vol. 35, Iss. 13-14, pp. 1291-1365
Closed Access | Times Cited: 58
Corporate Logo: History, Definition, and Components
Pantea Foroudi, T.C. Melewar, Suraksha Gupta
International Studies of Management and Organization (2017) Vol. 47, Iss. 2, pp. 176-196
Closed Access | Times Cited: 53
The role of corporate identity management in the higher education sector: an exploratory case study
T.C. Melewar, Pantea Foroudi, Keith Dinnie, et al.
Journal of Marketing Communications (2017) Vol. 24, Iss. 4, pp. 337-359
Closed Access | Times Cited: 49
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
Nader T. Tavassoli, Yih Hwai Lee
Journal of Marketing Research (2003) Vol. 40, Iss. 4, pp. 468-480
Closed Access | Times Cited: 94
Categorization Theory and Research in Consumer Psychology
Barbara Loken, Lawrence W. Barsalou, Christopher Joiner
Routledge eBooks (2015)
Closed Access | Times Cited: 41
Categorization theory and research in consumer psychology: Category representation and category-based inference.
Barbara Loken, Lawrence W. Barsalou, Christopher Joiner
(2008)
Closed Access | Times Cited: 59
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments
Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski
Journal of Brand Management (2017) Vol. 25, Iss. 4, pp. 384-394
Closed Access | Times Cited: 39
Letter‐case information and the identification of brand names
Manuel Perea, María Jiménez, Fernanda Talero, et al.
British Journal of Psychology (2014) Vol. 106, Iss. 1, pp. 162-173
Closed Access | Times Cited: 35
Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments
Zhang Shi, Bernd H. Schmitt
Journal of Consumer Research (2004) Vol. 31, Iss. 1, pp. 220-228
Closed Access | Times Cited: 56
Hearing and Seeing Tone Through Color: An Efficacy Study of Web‐Based, Multimodal Chinese Tone Perception Training
Aline Godfroid, Chin‐Hsi Lin, Catherine Ryu
Language Learning (2017) Vol. 67, Iss. 4, pp. 819-857
Closed Access | Times Cited: 33
From Bye to Buy: Homophones as a Phonological Route to Priming
Derick Davis, Paul M. Herr
Journal of Consumer Research (2013) Vol. 40, Iss. 6, pp. 1063-1077
Closed Access | Times Cited: 32
Evaluating the impact of corporate logos towards corporate reputation
Pantea Foroudi, Khalid Hafeez, Mohammad M. Foroudi
Qualitative Market Research An International Journal (2017) Vol. 20, Iss. 2, pp. 158-180
Closed Access | Times Cited: 32
Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context
Nader T. Tavassoli, Jin Han
Journal of Consumer Research (2001) Vol. 28, Iss. 3, pp. 482-493
Open Access | Times Cited: 56
Auditory and Visual Brand Identifiers in Chinese and English
Nader T. Tavassoli, Jin Han
Journal of International Marketing (2002) Vol. 10, Iss. 2, pp. 13-28
Closed Access | Times Cited: 49
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
Na Wen, Nicholas H. Lurie
Journal of Retailing (2018) Vol. 94, Iss. 4, pp. 393-407
Closed Access | Times Cited: 26
It pays to diversify: Effect of bullet‐screen comment diversity on payment
Mingyue Zhang, Xuejing Ma, Haipeng Chen
Psychology and Marketing (2024) Vol. 41, Iss. 8, pp. 1686-1702
Closed Access | Times Cited: 2
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