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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

A decade of marketing analytics and more to come: JMA insights
Maria Petrescu, Anjala S. Krishen
Journal of Marketing Analytics (2023) Vol. 11, Iss. 2, pp. 117-129
Open Access | Times Cited: 13

Showing 13 citing articles:

Analytics for all marketing majors: sparking interest in the uninterested
Rebecca Dingus, Hulda G. Black, Nicole A. Flink
Journal of Marketing Analytics (2024) Vol. 12, Iss. 2, pp. 126-141
Open Access | Times Cited: 4
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
Mariia Bordian, Irene Gil Saura, Gloria Berenguer Contrí, et al.
Journal of Marketing Analytics (2024) Vol. 12, Iss. 3, pp. 717-733
Closed Access | Times Cited: 4
The impact of ambidextrous traditional and contemporary data analytics on marketing innovation
Itzhak Gnizy
Journal of Marketing Analytics (2024)
Closed Access | Times Cited: 4
Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA
Randy Riggs, Carmen M. Felipe, José L. Roldán, et al.
Journal of Marketing Analytics (2024)
Closed Access | Times Cited: 4
Management of Marketing Information
Pratap Chandra Mandal
IGI Global eBooks (2025), pp. 467-484
Closed Access
Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude
Myriam Ertz, Walid Addar, Urvashi Tandon, et al.
Journal of Marketing Analytics (2024)
Open Access | Times Cited: 2
The central role of consumer–brand engagement in product and service brand contexts
Thinkwell Ndhlovu, Tania Maree
Journal of Marketing Analytics (2023)
Open Access | Times Cited: 6
Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research
Gül Yazıcı, Tuğçe Ozansoy Çadırcı
Journal of Marketing Analytics (2023)
Closed Access | Times Cited: 5
An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps
Konstantinos Dendrinos, George S. Spais
Journal of Marketing Analytics (2023) Vol. 12, Iss. 3, pp. 492-522
Open Access | Times Cited: 5
A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
Meltem Sanisoğlu, Şebnem Burnaz, Tolga Kaya
Journal of Marketing Analytics (2023) Vol. 12, Iss. 4, pp. 909-924
Closed Access | Times Cited: 4
Making sense of data using automated content analysis: an illustration using archival data from newspaper articles
Sunil George Mathew
Journal of Marketing Analytics (2024)
Closed Access | Times Cited: 1
Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model
Saïd Echchakoui, Riadh Ladhari
Journal of Marketing Analytics (2023) Vol. 12, Iss. 4, pp. 1006-1027
Closed Access | Times Cited: 3
Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
Chara Lyroni, George S. Spais
Journal of Marketing Analytics (2024)
Closed Access
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