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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Future Directions for Advertising Creativity Research
Douglas West, Scott Koslow, Mark Kilgour
Journal of Advertising (2019) Vol. 48, Iss. 1, pp. 102-114
Open Access | Times Cited: 71

Showing 1-25 of 71 citing articles:

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
Colin Campbell, Kirk Plangger, Sean Sands, et al.
Journal of Advertising (2021) Vol. 51, Iss. 1, pp. 22-38
Closed Access | Times Cited: 155
A Meta-Analysis of When and How Advertising Creativity Works
Sara Rosengren, Martin Eisend, Scott Koslow, et al.
Journal of Marketing (2020) Vol. 84, Iss. 6, pp. 39-56
Open Access | Times Cited: 126
The influence of creative packaging design on customer motivation to process and purchase decisions
Paurav Shukla, Jaywant Singh, Weisha Wang
Journal of Business Research (2022) Vol. 147, pp. 338-347
Open Access | Times Cited: 42
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
Komala Mazerant, Lotte M. Willemsen, Peter Neijens, et al.
Journal of Interactive Marketing (2020) Vol. 53, Iss. 1, pp. 15-31
Open Access | Times Cited: 40
Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness
Nilesh Arora, Meghna Rana, Sanjeev Prashar
Journal of Promotion Management (2023) Vol. 29, Iss. 4, pp. 535-568
Closed Access | Times Cited: 14
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising
Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri
Journal of Advertising (2023) Vol. 52, Iss. 5, pp. 647-665
Closed Access | Times Cited: 14
Asking Questions of AI Advertising: A Maieutic Approach
Jack Coffin
Journal of Advertising (2022) Vol. 51, Iss. 5, pp. 608-623
Closed Access | Times Cited: 21
Operationalizing ad creativity and its effects in B2B advertising
Jodie L. Ferguson, Brian P. Brown, Kunal Swani, et al.
Industrial Marketing Management (2025) Vol. 126, pp. 168-184
Closed Access
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
Alexander Mafael, Sascha Raithel, Charles R. Taylor, et al.
Journal of Advertising (2021) Vol. 50, Iss. 4, pp. 494-504
Open Access | Times Cited: 24
User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement
Luke Butcher, Billy Sung
Journal of Brand Management (2024)
Open Access | Times Cited: 3
The Neuroaesthetic Impact of Michelangelo's David in Levi's Ad Campaign: Cognitive and Emotional Responses to Classical Art in Modern Advertising
Swati Atreya, Anirban Dhar
SSRN Electronic Journal (2025)
Closed Access
Halftime Show: Find Creatives That Work and Stand Out
Sascha Raithel, Charles R. Taylor, David W. Stewart, et al.
Business guides on the go (2025), pp. 67-80
Closed Access
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making
Xiaojun Fan, Pengbo Xu, Huiyao Li, et al.
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration
Wen Cui, Martin J. Liu, Ruizhi Yuan
Journal of Advertising Research (2025), pp. 1-23
Closed Access
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising
Vlad Demsar, Carla Ferraro, Sean Sands, et al.
Journal of Advertising Research (2025), pp. 1-17
Closed Access
Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
Anees Wajid, Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, et al.
Journal of Retailing and Consumer Services (2020) Vol. 59, pp. 102373-102373
Closed Access | Times Cited: 27
Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis
Vlad Demsar, Sean Sands, Sara Rosengren, et al.
Journal of Retailing and Consumer Services (2021) Vol. 64, pp. 102825-102825
Closed Access | Times Cited: 18
The persuasiveness of metaphor in advertising
Felix Septianto, Nicolas Pontes, Fandy Tjiptono
Psychology and Marketing (2021) Vol. 39, Iss. 5, pp. 951-961
Closed Access | Times Cited: 16
Do Entrepreneurial Financial Support and Entrepreneurial Culture Stimulate New Venture Performance through Organizational Creativity and Firm Innovation? Empirical Findings from Ho Chi Minh City Region, Vietnam
Quoc Hoang Thai, Mai Ngọc Khương
Sustainability (2024) Vol. 16, Iss. 13, pp. 5313-5313
Open Access | Times Cited: 2
A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention
Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, et al.
Journal of Business and Management Studies (2022) Vol. 4, Iss. 1, pp. 167-178
Open Access | Times Cited: 11
The creative behavior of virtual idol fans: a psychological perspective based on MOA theory
Qingnian Wang, Shuyu Long, Yanfei Zeng, et al.
Frontiers in Psychology (2023) Vol. 14
Open Access | Times Cited: 6
Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns
Julie Bilby, Scott Koslow, Sheila L. Sasser
Journal of Advertising (2021) Vol. 52, Iss. 1, pp. 57-74
Closed Access | Times Cited: 13
Managing Creativity in the Age Of Data-Driven Marketing Communication
Annette Kallevig, Wilson Ozuem, Michelle Willis, et al.
Journal of Advertising Research (2022), pp. 2022-025
Closed Access | Times Cited: 8
Advertising creativity: Its influence on media response states towards the Hierarchy of effects
Miguel Paolo L. Paredes, Reynaldo A. Bautista, Rayan P. Dui
Heliyon (2023) Vol. 9, Iss. 9, pp. e19283-e19283
Open Access | Times Cited: 4
Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness
Deepak S. Kumar, Sangeetha Gunasekar, Keyoor Purani, et al.
Computers in Human Behavior (2024) Vol. 156, pp. 108182-108182
Closed Access | Times Cited: 1
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