Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Brand Communication in Social Media: A Research Agenda
Hilde Voorveld
Journal of Advertising (2019) Vol. 48, Iss. 1, pp. 14-26
Open Access | Times Cited: 285

Showing 1-25 of 285 citing articles:

Social media influencer marketing: A systematic review, integrative framework and future research agenda
Demetris Vrontis, Anna Makrides, Michael Christofi, et al.
International Journal of Consumer Studies (2021) Vol. 45, Iss. 4, pp. 617-644
Closed Access | Times Cited: 745
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Veronica L. Thomas, Kendra Fowler
Journal of Advertising (2020) Vol. 50, Iss. 1, pp. 11-25
Closed Access | Times Cited: 251
Understanding the relationships between social media influencers and their followers: the moderating role of closeness
Brian J. Taillon, Steven Mueller, Christine M. Kowalczyk, et al.
Journal of Product & Brand Management (2020) Vol. 29, Iss. 6, pp. 767-782
Closed Access | Times Cited: 217
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman, et al.
International Journal of Advertising (2021) Vol. 41, Iss. 1, pp. 78-100
Closed Access | Times Cited: 169
Social media influencers: A route to brand engagement for their followers
Marjorie Delbaere, Benedict Michael, Barbara J. Phillips
Psychology and Marketing (2020) Vol. 38, Iss. 1, pp. 101-112
Closed Access | Times Cited: 166
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
Cristián Buzeta, Patrick De Pelsmacker, Nathalie Dens
Journal of Interactive Marketing (2020) Vol. 52, Iss. 1, pp. 79-98
Open Access | Times Cited: 158
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 406-427
Closed Access | Times Cited: 82
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
Huajun Li, Yueqiu Lei, Qi Zhou, et al.
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103456-103456
Closed Access | Times Cited: 71
Addiction to social networking sites: Motivations, flow, and sense of belonging at the root of addiction
Sandra Miranda, Inês Trigo, Ricardo Rodrigues, et al.
Technological Forecasting and Social Change (2023) Vol. 188, pp. 122280-122280
Open Access | Times Cited: 63
Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations
J. Han, George Balabanis
Psychology and Marketing (2023) Vol. 41, Iss. 2, pp. 394-426
Open Access | Times Cited: 56
Impact of social media influencers on consumers' well-being and purchase intention: a TikTok perspective
Raja Ahmed Jamil, Urba Qayyum, Syed Ramiz ul Hassan, et al.
European Journal of Management and Business Economics (2023) Vol. 33, Iss. 3, pp. 366-385
Open Access | Times Cited: 48
Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
Shuang Zhou, Liz Barnes, Helen McCormick, et al.
International Journal of Information Management (2020) Vol. 59, pp. 102293-102293
Open Access | Times Cited: 97
Social media content strategy for sport clubs to drive fan engagement
Balamurugan Annamalai, Masayuki Yoshida, Sanjeev Varshney, et al.
Journal of Retailing and Consumer Services (2021) Vol. 62, pp. 102648-102648
Closed Access | Times Cited: 86
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Journal of Advertising (2021) Vol. 51, Iss. 1, pp. 39-56
Open Access | Times Cited: 84
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape
Theo Araujo, Jonathan Copulsky, Jameson L. Hayes, et al.
Journal of Advertising (2020) Vol. 49, Iss. 4, pp. 428-445
Open Access | Times Cited: 81
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
Susanna Lee, Benjamin K. Johnson
International Journal of Advertising (2021) Vol. 41, Iss. 1, pp. 30-53
Closed Access | Times Cited: 76
Mapping the influence of influencer marketing: a bibliometric analysis
Abhishek Abhishek, Mukta Srivastava
Marketing Intelligence & Planning (2021) Vol. 39, Iss. 7, pp. 979-1003
Closed Access | Times Cited: 74
Social media and luxury: A systematic literature review
Dean Creevey, Joseph Coughlan, Christina O’Connor
International Journal of Management Reviews (2021) Vol. 24, Iss. 1, pp. 99-129
Open Access | Times Cited: 69
Trends in Influencer Marketing: A Review and Bibliometric Analysis
Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
Journal of Interactive Advertising (2022) Vol. 22, Iss. 1, pp. 1-27
Closed Access | Times Cited: 66
Social media engagement for global influencers
Kara Bentley, Charlene Chu, Cristina Nistor, et al.
Journal of Global Marketing (2021) Vol. 34, Iss. 3, pp. 205-219
Open Access | Times Cited: 64
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
Matthew Pittman, Anne Oeldorf-Hirsch, Ashley Brannan
Journal of Current Issues & Research in Advertising (2021) Vol. 43, Iss. 1, pp. 106-121
Closed Access | Times Cited: 61
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
Mar Gómez, Arturo Molina, María Leticia Santos Vijande, et al.
Current Psychology (2022) Vol. 42, Iss. 15, pp. 12711-12727
Open Access | Times Cited: 55
Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts
Jana Gross, Florian von Wangenheim
Journal of Interactive Advertising (2022) Vol. 22, Iss. 3, pp. 289-310
Open Access | Times Cited: 48
Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
Chen Lou, Charles R. Taylor, Xuan Zhou
Journal of Current Issues & Research in Advertising (2022) Vol. 44, Iss. 1, pp. 60-87
Closed Access | Times Cited: 45
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
Holly A. Syrdal, Susan Myers, Sandipan Sen, et al.
Journal of Business Research (2023) Vol. 163, pp. 113875-113875
Closed Access | Times Cited: 35
Page 1 - Next Page

Scroll to top