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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Veronica L. Thomas, Kendra Fowler
Journal of Advertising (2020) Vol. 50, Iss. 1, pp. 11-25
Closed Access | Times Cited: 251

Showing 1-25 of 251 citing articles:

Unreal influence: leveraging AI in influencer marketing
Sean Sands, Colin Campbell, Kirk Plangger, et al.
European Journal of Marketing (2022) Vol. 56, Iss. 6, pp. 1721-1747
Open Access | Times Cited: 214
The Metaverse: A new digital frontier for consumer behavior
Rhonda Hadi, Shiri Melumad, Eric S. Park
Journal of Consumer Psychology (2023) Vol. 34, Iss. 1, pp. 142-166
Open Access | Times Cited: 203
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Yuping Liu–Thompkins, Shintaro Okazaki, Hairong Li
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 6, pp. 1198-1218
Open Access | Times Cited: 184
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Chen Lou, Siu Ting Josie Kiew, Tao Chen, et al.
Journal of Advertising (2022) Vol. 52, Iss. 4, pp. 540-557
Closed Access | Times Cited: 183
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sean Sands, Carla Ferraro, Vlad Demsar, et al.
Business Horizons (2022) Vol. 65, Iss. 6, pp. 777-788
Closed Access | Times Cited: 149
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
Claudia Franke, Andrea Groeppel‐Klein, Katrin Müller
Journal of Advertising (2023) Vol. 52, Iss. 4, pp. 523-539
Closed Access | Times Cited: 146
The authentic virtual influencer: Authenticity manifestations in the metaverse
Bernadett Köles, Alice Audrezet, Julie Guidry Moulard, et al.
Journal of Business Research (2023) Vol. 170, pp. 114325-114325
Open Access | Times Cited: 93
Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry
Hassan Alboqami
Journal of Retailing and Consumer Services (2022) Vol. 72, pp. 103242-103242
Closed Access | Times Cited: 89
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, et al.
Social Network Analysis and Mining (2022) Vol. 12, Iss. 1
Closed Access | Times Cited: 87
Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults
Chung‐Wha Ki, Sangsoo Park, Youn‐Kyung Kim
Journal of Business Research (2022) Vol. 144, pp. 264-277
Closed Access | Times Cited: 82
Human or virtual: How influencer type shapes brand attitudes
Ozan Ozdemir, Bora Kolfal, Paul R. Messinger, et al.
Computers in Human Behavior (2023) Vol. 145, pp. 107771-107771
Open Access | Times Cited: 73
Virtual influencer marketing: the good, the bad and the unreal
Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne Pedersen
European Journal of Marketing (2023) Vol. 58, Iss. 2, pp. 410-440
Closed Access | Times Cited: 72
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
Rachel Esther Lim, So Young Lee
Computers in Human Behavior (2023) Vol. 148, pp. 107897-107897
Closed Access | Times Cited: 72
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
Huajun Li, Yueqiu Lei, Qi Zhou, et al.
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103456-103456
Closed Access | Times Cited: 71
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Li Xie-Carson, Thomas Magor, Pierre Benckendorff, et al.
Tourism Management (2023) Vol. 99, pp. 104779-104779
Open Access | Times Cited: 68
Sweet escape: The role of empathy in social media engagement with human versus virtual influencers
Agata Mirowska, Jbid Arsenyan
International Journal of Human-Computer Studies (2023) Vol. 174, pp. 103008-103008
Closed Access | Times Cited: 65
The emergence of virtual influencers: a shift in the influencer marketing paradigm
Anand Jhawar, Prashant Kumar, Sanjeev Varshney
Young Consumers Insight and Ideas for Responsible Marketers (2023) Vol. 24, Iss. 4, pp. 468-484
Closed Access | Times Cited: 63
Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
Kamel El Hedhli, Haithem Zourrig, Amr Al Khateeb, et al.
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103459-103459
Open Access | Times Cited: 61
The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
eunjin Kim, Dong-Gyu Kim, E Zihang, et al.
Frontiers in Psychology (2023) Vol. 14
Open Access | Times Cited: 58
The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI
Michael Gerlich
Administrative Sciences (2023) Vol. 13, Iss. 8, pp. 178-178
Open Access | Times Cited: 58
A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
Kate Jeonghee Byun, Sun Joo Ahn
Journal of Interactive Advertising (2023) Vol. 23, Iss. 4, pp. 293-306
Closed Access | Times Cited: 57
Consumer Responses to AI-Generated Charitable Giving Ads
Luis Arango, Stephen Singaraju, Outi Niininen
Journal of Advertising (2023) Vol. 52, Iss. 4, pp. 486-503
Open Access | Times Cited: 56
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
Qi Zhou, Bin Li, Huajun Li, et al.
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103610-103610
Closed Access | Times Cited: 49
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
Hye Suk Kim, Chung‐Wha Ki, Hyunhwan Lee, et al.
Journal of Business Research (2024) Vol. 176, pp. 114611-114611
Closed Access | Times Cited: 47
Virtual influencers as an emerging marketing theory: A systematic literature review
Anna Łaszkiewicz, Magdalena Kalińska-Kula
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2479-2494
Closed Access | Times Cited: 42
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