Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
Alexander Mafael, Sascha Raithel, Charles R. Taylor, et al.
Journal of Advertising (2021) Vol. 50, Iss. 4, pp. 494-504
Open Access | Times Cited: 24

Showing 24 citing articles:

Research on aesthetic perception factors of city outdoor advertising based on Kano model
Jialing Chen, Wanli Zhang, Jizhou Chen, et al.
Acta Psychologica (2025) Vol. 254, pp. 104821-104821
Closed Access | Times Cited: 1
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective
Meiling Xin, Wei Liu, Ling Jian
Electronic Commerce Research and Applications (2024) Vol. 67, pp. 101437-101437
Closed Access | Times Cited: 6
Adbusting: How advertising altered by activists affects brands
Erik Maier, Alexander Mafael
Psychology and Marketing (2024) Vol. 41, Iss. 4, pp. 938-957
Open Access | Times Cited: 5
The Impact of Advertising Creative Strategy on Advertising Elasticity
Filippo Dall’Olio, Demetrios Vakratsas
Journal of Marketing (2022) Vol. 87, Iss. 1, pp. 26-44
Closed Access | Times Cited: 21
Halftime Show: Find Creatives That Work and Stand Out
Sascha Raithel, Charles R. Taylor, David W. Stewart, et al.
Business guides on the go (2025), pp. 67-80
Closed Access
Pre-game: A Brief History of (Super Bowl) Advertising
Sascha Raithel, Charles R. Taylor, David W. Stewart, et al.
Business guides on the go (2025), pp. 1-15
Closed Access
Second Quarter: Make a Roadmap
Sascha Raithel, Charles R. Taylor, David W. Stewart, et al.
Business guides on the go (2025), pp. 47-66
Closed Access
Over-Time: Don’t Drop Bricks
Sascha Raithel, Charles R. Taylor, David W. Stewart, et al.
Business guides on the go (2025), pp. 105-111
Closed Access
Retail consumer selfie theory and implications
Shantanu Prasad, Rohit Prabhudesai
International Journal of Retail & Distribution Management (2025)
Closed Access
The spillover effects of positive and negative buzz on brand attitudes
Anatoli Colicev, Arnaud De Bruyn
European Journal of Marketing (2023) Vol. 57, Iss. 9, pp. 2382-2406
Closed Access | Times Cited: 8
Relación entre planificación de medios y creatividad en un entorno de hibridación mediática y transmedialidad
Ramón Martín-Guart, Amaya Paniagua-Iglesias, Joan Francesc Fondevila i Gascón, et al.
Revista Latina de Comunicación Social (2024), Iss. 82, pp. 1-22
Open Access | Times Cited: 3
Information consistency as response to pre-launch advertising communications: The case of YouTube trailers
Julia Kampani, Christos Nicolaides
Frontiers in Communication (2023) Vol. 7
Open Access | Times Cited: 5
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements
Siyun Chen, Veronika Ponomarenko, Tingwen Xiao, et al.
Psychology and Marketing (2023) Vol. 41, Iss. 4, pp. 899-915
Closed Access | Times Cited: 5
Consistency and commonality in advertising content: Helping or Hurting?
Maren Becker, Maarten J. Gijsenberg
International Journal of Research in Marketing (2022) Vol. 40, Iss. 1, pp. 128-145
Open Access | Times Cited: 7
Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments
Komala Mazerant, Lotte M. Willemsen, Peter Neijens, et al.
Journal of Current Issues & Research in Advertising (2024) Vol. 45, Iss. 4, pp. 402-422
Closed Access | Times Cited: 1
Conveying brand authenticity through television advertising in a transmedia world
Françoise Simon, Anne Bontour
Journal of Marketing Management (2023) Vol. 39, Iss. 15-16, pp. 1645-1671
Closed Access | Times Cited: 2
Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements
Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio
Journal of Business and Management Studies (2022) Vol. 4, Iss. 2, pp. 163-179
Open Access | Times Cited: 3
Is something out of reach more attractive? The effectiveness of visual distance in computational advertising
Tong Liu, Zhengdong Yu
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 3
From Runway to Click-way: Unraveling the Power of Authenticity in Digital Marketing
Sohail Ahmad, Liang Li, Ahmad Iqbal, et al.
Journal of Management Sciences (2024) Vol. 11, Iss. 1, pp. 22-41
Open Access
Why advertisers should embrace event typicality and maximize leveraging of major events
François A. Carrillat, Marc Mazodier, Christine Eckert
Journal of the Academy of Marketing Science (2024)
Open Access
Exploring the Impact of Combining Neuromarketing and AI Adoption on the Perceived Effectiveness of Social Media Advertising Campaigns
Abdullah Nabeel AlRoshoud, Hatem El‐Gohary
International Journal of Customer Relationship Marketing and Management (2024) Vol. 15, Iss. 1, pp. 1-28
Open Access
Is it a WoMan’s World? Gender Stereotypes and Social Role Inequalities in Commercials
Kincső Szabó
International Conference on Gender Research (2022) Vol. 5, Iss. 1, pp. pp208-214
Open Access | Times Cited: 1
Pembentukan Ad Divergence Pada Iklan Kreatif Kredivo Versi #Sefleksibelitu
Arfi Ma’rufi Qoyyum
CITRAWIRA Journal of Advertising and Visual Communication (2022) Vol. 3, Iss. 1, pp. 11-25
Open Access
Między innowacją a konwencją. Warunki skutecznej komunikacji perswazyjnej z perspektywy marketing science i praktyki marketingowej
Paweł Pawiński
Res Rhetorica (2021) Vol. 8, Iss. 4, pp. 54-68
Open Access
Page 1

Scroll to top