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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Integrating social media within an integrated marketing communication decision-making framework
Michael Valos, Vanya Louise Maplestone, Michael Jay Polonsky, et al.
Journal of Marketing Management (2017) Vol. 33, Iss. 17-18, pp. 1522-1558
Closed Access | Times Cited: 79

Showing 1-25 of 79 citing articles:

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger
Asia Pacific Journal of Marketing and Logistics (2020) Vol. 32, Iss. 3, pp. 695-720
Closed Access | Times Cited: 302
The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research
Sara J. Maksi, Kathleen Keller, Frank E. Dardis, et al.
Frontiers in Nutrition (2024) Vol. 10
Open Access | Times Cited: 21
Menopause on the market: navigating the dualities of care and empowerment
Ayşe Öncüler, Emine Öncüler Yayalar
Journal of Marketing Management (2025), pp. 1-28
Closed Access | Times Cited: 2
Implementing social media marketing strategically: an empirical assessment
Wondwesen Tafesse, Anders Hauge Wien
Journal of Marketing Management (2018) Vol. 34, Iss. 9-10, pp. 732-749
Closed Access | Times Cited: 121
Consumer engagement on Twitter: perceptions of the brand matter
Wayne Read, Nichola Robertson, Lisa McQuilken, et al.
European Journal of Marketing (2019) Vol. 53, Iss. 9, pp. 1905-1933
Closed Access | Times Cited: 87
Role of social media on mobile banking adoption among consumers
Manisha Sharma, Subhojit Banerjee, Justin Paul
Technological Forecasting and Social Change (2022) Vol. 180, pp. 121720-121720
Open Access | Times Cited: 49
Beyond the basics: Exploring the impact of social media marketing enablers on business success
Prakash Singh
Heliyon (2024) Vol. 10, Iss. 5, pp. e26435-e26435
Open Access | Times Cited: 9
INTEGRATING SOCIAL MEDIA AND DIGITAL MEDIA AS NEW ELEMENTS OF INTEGRATED MARKETING COMMUNICATION FOR CREATING BRAND EQUITY

Journal of Content Community and Communication (2020) Vol. 11, Iss. 10, pp. 52-64
Open Access | Times Cited: 67
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
Paula Rodríguez–Torrico, Lauren Trabold, Sonia San Martín Gutiérrez, et al.
Journal of Marketing Management (2020) Vol. 36, Iss. 17-18, pp. 1731-1761
Open Access | Times Cited: 60
The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users
Daisy Lee, Peggy Ng, Svetlana Bogomolova
Journal of Marketing Management (2019) Vol. 36, Iss. 3-4, pp. 384-403
Closed Access | Times Cited: 43
Optimising digital marketing and social media strategy: from push to pull to performance
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler, et al.
Journal of Marketing Management (2021) Vol. 38, Iss. 7-8, pp. 709-739
Closed Access | Times Cited: 38
Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication
Elisa Arrigo, Caterina Liberati, Paolo Mariani
Big Data Research (2021) Vol. 24, pp. 100189-100189
Closed Access | Times Cited: 37
Examining consumer behaviour in the UK Energy sector through the sentimental and thematic analysis of tweets
Emmanuel Mogaji, Janarthanan Balakrishnan, Tai Anh Kieu
Journal of Consumer Behaviour (2020) Vol. 20, Iss. 2, pp. 218-230
Open Access | Times Cited: 38
Is digital advertising effective under conditions of low attention?
Irene Santoso, Malcolm Wright, Giang Trinh, et al.
Journal of Marketing Management (2020) Vol. 36, Iss. 17-18, pp. 1707-1730
Closed Access | Times Cited: 29
Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention
C. H. Li, Oy Lar Kiki Chan, Y. T. Chow, et al.
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 19
MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS
Martin Klepek, Halina Starzyczná
Journal of Business Economics and Management (2018) Vol. 19, Iss. 3, pp. 500-520
Open Access | Times Cited: 32
Multiple identities of a festival
Barbara Masiello, Enrico Bonetti, Francesco Izzo
International Journal of Contemporary Hospitality Management (2020) Vol. 32, Iss. 2, pp. 749-768
Closed Access | Times Cited: 24
Social media marketing system: conceptualization, scale development and validation
Concepción Varela Neira, Yogesh K. Dwivedi, Zaira Camoiras Rodríguez
Internet Research (2022) Vol. 33, Iss. 4, pp. 1302-1330
Open Access | Times Cited: 15
Exploring social responsibility, social marketing and happiness using artificial intelligence, automated text analysis and correspondence analysis
Araceli Galiano Coronil, Alexander Aguirre Montero, José Antonio López Sánchez, et al.
Management Decision (2023) Vol. 62, Iss. 2, pp. 549-574
Closed Access | Times Cited: 9
Building Effective Social Media Strategies for Business: A Systematic Review
Joel Munashe Chiworeka, Bonginkosi Thango, Asanda S Magoda, et al.
(2024)
Closed Access | Times Cited: 3
Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on ConsumerBased Brand Equity
Man Lai Cheung, Guilherme D. Pires, Philip J. III Rosenberger
Asian Journal of Business Research (2020) Vol. 10, Iss. 1
Open Access | Times Cited: 19
Marketing communication in luxury research: a framework-based literature review and research agenda
Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou
Journal of Marketing Communications (2022) Vol. 28, Iss. 5, pp. 560-589
Closed Access | Times Cited: 12
A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention
Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, et al.
Journal of Business and Management Studies (2022) Vol. 4, Iss. 1, pp. 167-178
Open Access | Times Cited: 11
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights
Laetitia Lambillotte, Ingrid Poncin
Journal of Marketing Management (2022) Vol. 39, Iss. 3-4, pp. 213-243
Closed Access | Times Cited: 9
How Actors of Social Networks Affect Differently on the Others? Addressing the Critique of Equal Importance on Actor-Network Theory by Use of Social Network Analysis
Shaghayegh Kolli, Datis Khajeheian
(2020), pp. 211-230
Closed Access | Times Cited: 12
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