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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

When less is more: the impact of macro and micro social media influencers’ disclosure
Samantha Kay, Rory Mulcahy, Joy Parkinson
Journal of Marketing Management (2020) Vol. 36, Iss. 3-4, pp. 248-278
Closed Access | Times Cited: 359

Showing 1-25 of 359 citing articles:

Social media influencer marketing: A systematic review, integrative framework and future research agenda
Demetris Vrontis, Anna Makrides, Michael Christofi, et al.
International Journal of Consumer Studies (2021) Vol. 45, Iss. 4, pp. 617-644
Closed Access | Times Cited: 745
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
Liselot Hudders, Steffi De Jans, Marijke De Veirman
International Journal of Advertising (2020) Vol. 40, Iss. 3, pp. 327-375
Open Access | Times Cited: 442
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
Guoquan Ye, Liselot Hudders, Steffi De Jans, et al.
Journal of Advertising (2021) Vol. 50, Iss. 2, pp. 160-178
Closed Access | Times Cited: 283
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
Chen Lou
Journal of Advertising (2021) Vol. 51, Iss. 1, pp. 4-21
Closed Access | Times Cited: 246
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Sung-Hee Jun, Jisu Yi
Journal of Product & Brand Management (2020) Vol. 29, Iss. 6, pp. 803-814
Closed Access | Times Cited: 234
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Loes Janssen, Alexander Schouten, Emmelyn Croes
International Journal of Advertising (2021) Vol. 41, Iss. 1, pp. 101-127
Open Access | Times Cited: 189
“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
Man Lai Cheung, Wilson K.S. Leung, Eugene Cheng-Xi Aw, et al.
Journal of Retailing and Consumer Services (2022) Vol. 66, pp. 102940-102940
Closed Access | Times Cited: 168
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong, et al.
Journal of Advertising (2021) Vol. 50, Iss. 5, pp. 584-602
Closed Access | Times Cited: 159
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Yi Bu, Joy Parkinson, Park Thaichon
Journal of Retailing and Consumer Services (2022) Vol. 66, pp. 102904-102904
Closed Access | Times Cited: 150
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers
Matthew Pittman, Annika Abell
Journal of Interactive Marketing (2021) Vol. 56, Iss. 1, pp. 70-82
Closed Access | Times Cited: 149
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Priska Breves, J. Amrehn, Anna Heidenreich, et al.
International Journal of Advertising (2021) Vol. 40, Iss. 7, pp. 1209-1229
Closed Access | Times Cited: 141
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value
Raquel Sánchez‐Fernández, David Jiménez Castillo
Journal of Marketing Management (2021) Vol. 37, Iss. 11-12, pp. 1123-1147
Closed Access | Times Cited: 133
Have farmers had enough of experts?
Niki A. Rust, Petra Stankovics, Rebecca M. Jarvis, et al.
Environmental Management (2021) Vol. 69, Iss. 1, pp. 31-44
Open Access | Times Cited: 127
Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship
Ana Rita Dias, Beatriz Casais
Journal of Business Research (2023) Vol. 158, pp. 113708-113708
Open Access | Times Cited: 127
Social media influencer marketing: foundations, trends, and ways forward
Yatish Joshi, Weng Marc Lim, Khyati Jagani, et al.
Electronic Commerce Research (2023)
Open Access | Times Cited: 125
How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure
Shuang Zhou, Marta Blázquez, Helen McCormick, et al.
Journal of Business Research (2021) Vol. 134, pp. 122-142
Open Access | Times Cited: 111
How, why, and when disclosure type matters for influencer marketing
Zeynep Karagür, Jan-Michael Becker, Kristina Klein, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 313-335
Open Access | Times Cited: 109
Mega or macro social media influencers: Who endorses brands better?
María Teresa Borges Tiago, Joanna Santiago, Flávio Tiago
Journal of Business Research (2022) Vol. 157, pp. 113606-113606
Open Access | Times Cited: 82
Social media influencers and consumer engagement: A review and future research agenda
Bandinee Pradhan, Kaushal Kishore, Nilesh Gokhale
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2106-2130
Closed Access | Times Cited: 79
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
Raffaele Filieri, Fulya Açikgöz, Hao Du
Journal of Business Research (2023) Vol. 160, pp. 113774-113774
Open Access | Times Cited: 65
Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions
Liying Zhou, Fei Jin, Banggang Wu, et al.
Journal of Business Research (2023) Vol. 158, pp. 113589-113589
Closed Access | Times Cited: 57
Impact of social media influencers on consumers' well-being and purchase intention: a TikTok perspective
Raja Ahmed Jamil, Urba Qayyum, Syed Ramiz ul Hassan, et al.
European Journal of Management and Business Economics (2023) Vol. 33, Iss. 3, pp. 366-385
Open Access | Times Cited: 48
Be constantly different! How to manage influencer authenticity
Robert Zniva, Wolfgang Weitzl, Christina Lindmoser
Electronic Commerce Research (2023) Vol. 23, Iss. 3, pp. 1485-1514
Open Access | Times Cited: 46
Influencer marketing research: review and future research agenda
Eugene Cheng-Xi Aw, Raj Agnihotri
The Journal of Marketing Theory and Practice (2023) Vol. 32, Iss. 4, pp. 435-448
Closed Access | Times Cited: 46
Effects of in-store live stream on consumers’ offline purchase intention
Peilin Zhang, Chih‐Wei Chao, Raymond Chiong, et al.
Journal of Retailing and Consumer Services (2023) Vol. 72, pp. 103262-103262
Open Access | Times Cited: 45
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