
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
Luca Matteo Zagni, Gabriele Baima
Journal of Strategic Marketing (2023), pp. 1-20
Closed Access | Times Cited: 4
Luca Matteo Zagni, Gabriele Baima
Journal of Strategic Marketing (2023), pp. 1-20
Closed Access | Times Cited: 4
Showing 4 citing articles:
Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising
Luca Matteo Zagni, Gabriele Baima, Binh Do, et al.
Review of Managerial Science (2025)
Open Access
Luca Matteo Zagni, Gabriele Baima, Binh Do, et al.
Review of Managerial Science (2025)
Open Access
Enhancing elderly patient journey: exploring immersive technology touchpoints and user experience in healthcare
Giulia Nevi, Giulia Gogiali, Armando Papa, et al.
Journal of Strategic Marketing (2025), pp. 1-19
Closed Access
Giulia Nevi, Giulia Gogiali, Armando Papa, et al.
Journal of Strategic Marketing (2025), pp. 1-19
Closed Access
8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava
International Journal of Consumer Studies (2024) Vol. 49, Iss. 1
Closed Access | Times Cited: 1
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava
International Journal of Consumer Studies (2024) Vol. 49, Iss. 1
Closed Access | Times Cited: 1
Affair of Augmented Reality in the Heart of Virtual Showrooming - the Ultimate Omnichannel Solution for Retailing Brand
Tahir Islam, Vikas Arya, Naeem Akhtar, et al.
(2024)
Closed Access
Tahir Islam, Vikas Arya, Naeem Akhtar, et al.
(2024)
Closed Access