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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
Apiradee Wongkitrungrueng, Lokweetpun Suprawan
International Journal of Human-Computer Interaction (2023) Vol. 40, Iss. 11, pp. 2905-2924
Closed Access | Times Cited: 105

Showing 1-25 of 105 citing articles:

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
Eunyoung Sung, Ohbyung Kwon, Kwonsang Sohn
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2306-2325
Open Access | Times Cited: 103
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
Vikas Arya, Rachita Sambyal, Anshuman Sharma, et al.
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 2, pp. 556-585
Open Access | Times Cited: 94
Fashion and the metaverse: Clarifying the domain and establishing a research agenda
Hyejune Park, Rachel Esther Lim
Journal of Retailing and Consumer Services (2023) Vol. 74, pp. 103413-103413
Closed Access | Times Cited: 93
The Impact of Trust-Building Mechanisms on Purchase Intention towards Metaverse Shopping: The Moderating Role of Age
Lin Zhang, Muhammad Adeel Anjum, Yanqing Wang
International Journal of Human-Computer Interaction (2023) Vol. 40, Iss. 12, pp. 3185-3203
Closed Access | Times Cited: 83
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Zohra Ghali, Raouf Ahmad Rather, Imran Khan
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103671-103671
Closed Access | Times Cited: 58
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi
Electronic Commerce Research and Applications (2024) Vol. 65, pp. 101381-101381
Open Access | Times Cited: 36
Proposing a metaverse engagement model for brand development
Anil Bilgihan, Wai Yie Leong, Fevzi Okumuş, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103781-103781
Closed Access | Times Cited: 29
The Government Metaverse: Charting the Coordinates of Citizen Acceptance
Ahmad Samed Al‐Adwan
Telematics and Informatics (2024) Vol. 88, pp. 102109-102109
Closed Access | Times Cited: 25
Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
Aysu Erensoy, Anuradha Mathrani, Alexander Schnack, et al.
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 6, pp. 2781-2811
Open Access | Times Cited: 22
Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies
Theodore Tarnanidis, Lampros Gkiouzepas
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 158-171
Closed Access | Times Cited: 20
Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective
Aman Kumar, Amit Shankar
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 103986-103986
Closed Access | Times Cited: 20
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
Kwabena Abrokwah-Larbi
Journal of Contemporary Marketing Science (2024) Vol. 7, Iss. 1, pp. 56-83
Closed Access | Times Cited: 17
The meta-commerce paradox: exploring consumer non-adoption intentions
Ahmad Samed Al‐Adwan
Online Information Review (2024) Vol. 48, Iss. 6, pp. 1270-1289
Closed Access | Times Cited: 16
Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty
Ahmad Samed Al‐Adwan, Husam Yaseen, Abeer F. Alkkhwaldi, et al.
Journal of Global Marketing (2025), pp. 1-25
Open Access | Times Cited: 3
Investigating Users’ Acceptance of the Metaverse with an Extended Technology Acceptance Model
Rong Wu, Zhonggen Yu
International Journal of Human-Computer Interaction (2023) Vol. 40, Iss. 19, pp. 5810-5826
Closed Access | Times Cited: 41
Consumer behavior in the metaverse
Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal, et al.
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 4, pp. 1720-1738
Open Access | Times Cited: 41
Drivers and Barriers Affecting Metaverse Adoption: A Systematic Review, Theoretical Framework, and Avenues for Future Research
Mohammed A. Al‐Sharafi, Mostafa Al‐Emran, Noor Al-Qaysi, et al.
International Journal of Human-Computer Interaction (2023) Vol. 40, Iss. 22, pp. 7043-7064
Closed Access | Times Cited: 39
Metaverse Marketing Strategies: Enhancing Customer Experience and Analysing Consumer Behaviour Through Leading-edge Metaverse Technologies, Platforms, and Models
Nitin Liladhar Rane, Saurabh Choudhary, Jayesh Rane
SSRN Electronic Journal (2023)
Closed Access | Times Cited: 36
MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse
Dušan Mladenović, Elvira Ismagilova, Raffaele Filieri, et al.
International Journal of Contemporary Hospitality Management (2023) Vol. 36, Iss. 6, pp. 2144-2163
Closed Access | Times Cited: 35
A review of the literature on the metaverse: definition, technologies, and user behaviors
Zhongyun Zhou, Z. Chen, Xiaoling Jin
Internet Research (2023) Vol. 34, Iss. 1, pp. 129-148
Closed Access | Times Cited: 34
Metaverse integration challenges: An in-depth ISM and MICMAC analysis
Nadjim Mkedder, Manish Das
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103684-103684
Closed Access | Times Cited: 33
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò
Journal of Global Fashion Marketing (2023) Vol. 15, Iss. 1, pp. 90-114
Closed Access | Times Cited: 32
The Impact of VR/AR-Based Consumers’ Brand Experience on Consumer–Brand Relationships
Jing-Yun Zeng, Yisitie Xing, Chang‐Hyun Jin
Sustainability (2023) Vol. 15, Iss. 9, pp. 7278-7278
Open Access | Times Cited: 27
Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
Lázaro Florido-Benítez
International Journal of Tourism Cities (2024) Vol. 10, Iss. 3, pp. 974-994
Open Access | Times Cited: 15
The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse
Aman Kumar, Amit Shankar
Psychology and Marketing (2024) Vol. 41, Iss. 8, pp. 1769-1791
Closed Access | Times Cited: 14
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