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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge
Tenghao Zhang, Xinli Huang
Current Issues in Tourism (2021) Vol. 25, Iss. 4, pp. 508-515
Closed Access | Times Cited: 59

Showing 1-25 of 59 citing articles:

Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan
Tamather Shatnawi, Muhammad Yassein Rahahle, Muhammad Turki Alshurideh, et al.
Studies in computational intelligence (2024), pp. 15-31
Closed Access | Times Cited: 47
Pet influencers on social media: The joint effect of message appeal and narrator
Lu Zhang, Wei Wei, Bobbie Rathjens, et al.
International Journal of Hospitality Management (2023) Vol. 110, pp. 103453-103453
Closed Access | Times Cited: 23
Meme marketing effectiveness: A moderated-mediation model
Ali Razzaq, Wei Shao, Sara Quach
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103702-103702
Open Access | Times Cited: 11
Travel vlog ecosystem in tourism digital marketing evolution: a narrative literature review
Made Handijaya Dewantara, Sarah Gardiner, Xin Jin
Current Issues in Tourism (2022) Vol. 26, Iss. 19, pp. 3125-3139
Open Access | Times Cited: 37
“I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness
Junyun Liao, Siying He, Wenting Feng, et al.
Journal of Travel Research (2023) Vol. 63, Iss. 4, pp. 779-795
Closed Access | Times Cited: 20
Towards an understanding of meme marketing: conceptualisation and empirical evidence
Ali Razzaq, Wei Shao, Sara Quach
Journal of Marketing Management (2023) Vol. 39, Iss. 7-8, pp. 670-701
Closed Access | Times Cited: 19
The role of travel influencers in volunteer tourism: an application of the cognitive response theory
İlker Kılıç, Cihan Seçi̇lmi̇ş, Cansev Özdemir
Current Issues in Tourism (2023) Vol. 27, Iss. 2, pp. 200-216
Closed Access | Times Cited: 19
From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions
Mengfan Li, Mingming Cheng, Vanessa Quintal, et al.
Journal of Travel & Tourism Marketing (2023) Vol. 40, Iss. 8, pp. 764-777
Open Access | Times Cited: 18
The role of artistic quality in a heritage architectural style in modulating tourist interest and aesthetic pleasure: a case study of Hui-style architecture in the Hongcun Scenic Area, China
Zihao Cao, Muhizam Mustafa, Mohd Hafizal Mohd Isa
Journal of Heritage Tourism (2024) Vol. 19, Iss. 6, pp. 896-918
Closed Access | Times Cited: 7
The Celebrity Influencer: Delineating the Effect of Tourism-Oriented Short Video Marketing on International Tourist Conation
Tafadzwa Matiza, Elmarie Slabbert
Journal of Global Marketing (2024) Vol. 37, Iss. 4, pp. 331-349
Open Access | Times Cited: 6
Influencing the follower behavior: the role of homophily and perceived usefulness, credibility and enjoyability of travel content
Maria Amélia Machado Carvalho
Journal of Hospitality and Tourism Insights (2024) Vol. 7, Iss. 2, pp. 1091-1110
Closed Access | Times Cited: 5
Tourism experiences co-created on social media
Zhuowei Huang, Michael S. Lin, Jinyan Chen
Tourism Management (2024) Vol. 105, pp. 104940-104940
Closed Access | Times Cited: 5
A deep understanding of influencer marketing in the tourism industry: a structural analysis of unstructured text
Hyunsang Son, Young Eun Park
Current Issues in Tourism (2024), pp. 1-11
Closed Access | Times Cited: 5
The Role of Trust on Social Media Purchase Behavior: A Study on Young Consumers in the Context of the Technology Acceptance Model
Leslly Saurelle TEBONCHOUE, Müjde AKSOY
Journal of Tourism Intelligence and Smartness (2023) Vol. 6, Iss. 2, pp. 138-159
Open Access | Times Cited: 11
How does travel social media influencer humour influence viewers’ visit intention?
Fangxuan Li, Zhiqun Zhou
Current Issues in Tourism (2023) Vol. 27, Iss. 23, pp. 4148-4164
Closed Access | Times Cited: 11
Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention
Rui Guo, Mengmeng Song, Yuchen Wang
Journal of Travel & Tourism Marketing (2024) Vol. 41, Iss. 8, pp. 1038-1053
Closed Access | Times Cited: 4
A study on the impact of official promotion short videos on tourists’ destination decision-making in the post-epidemic era
Jin Jiang, Yuxin Hong, Wenwen Li, et al.
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 17
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories
Jia Xu, Yi Wang, Yangyang Jiang
Journal of Travel & Tourism Marketing (2025) Vol. 42, Iss. 2, pp. 161-177
Closed Access
Viral marketing: a systematic literature review and future research agenda
Divyaneet Kaur, Shiksha Kushwah, Satish Kumar
Marketing Intelligence & Planning (2025)
Closed Access
Tailoring tourism strategies: Exploring the role of demographics in shaping domestic tourists' perceptions: The case of domestic tourists in Da Nang City, Vietnam
Chieh-Lu Li, T. Phuong
Journal of Outdoor Recreation and Tourism (2025) Vol. 50, pp. 100884-100884
Closed Access
Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations
Benjamin Garner, Susan Myers
Current Issues in Tourism (2025), pp. 1-22
Closed Access
Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands
Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Sanjeev Kumar, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104309-104309
Closed Access
The contribution of social media influencers to sustainable travel behaviour: the mediating role of inspiration and involvement in sustainable travel practices
Khalil Hussain, Marcus L. Stephenson, Elangkovan Narayanan Alagas, et al.
Management & Sustainability An Arab Review (2025)
Closed Access
Influencer Marketing and Tourism: Another Threat to Integrity for the Industry?
Giancarlo Fedeli, Mingming Cheng
Tourism Analysis (2022) Vol. 28, Iss. 2, pp. 323-328
Open Access | Times Cited: 15
The impact of COVID-19 on tourism firm value in an emerging market during various pandemic prevention periods
Kewen Wang, Wei Liu, Di Fan
Current Issues in Tourism (2022) Vol. 25, Iss. 23, pp. 3799-3814
Closed Access | Times Cited: 15
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