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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

“Happy Together”: Effects of Brand Community Engagement on Customer Happiness
Anna Niedermeier, Lisa Albrecht, Benedikt Jahn
Journal of Relationship Marketing (2018) Vol. 18, Iss. 1, pp. 54-76
Closed Access | Times Cited: 41

Showing 1-25 of 41 citing articles:

Consumer engagement in social media brand communities: A literature review
Zélia Raposo Santos, Christy M.K. Cheung, Pedro S. Coelho, et al.
International Journal of Information Management (2021) Vol. 63, pp. 102457-102457
Open Access | Times Cited: 176
Do brands make consumers happy?- A masstige theory perspective
Ajay Kumar, Justin Paul, Slađana Starčević
Journal of Retailing and Consumer Services (2020) Vol. 58, pp. 102318-102318
Closed Access | Times Cited: 97
Toward a better understanding of key determinants and consequences of masstige consumption
Jean Boisvert, George Christodoulides, M. Sajid Khan
Journal of Business Research (2023) Vol. 161, pp. 113871-113871
Closed Access | Times Cited: 18
Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction
Zohra Ghali, Raouf Ahmad Rather, Rabab Ali Abumalloh, et al.
Technology in Society (2024) Vol. 78, pp. 102639-102639
Closed Access | Times Cited: 8
Joy and excitement in the purchase process: the role of materialism and brand engagement
Wiktor Razmus, Magdalena Razmus, Sonja Grabner‐Kräuter
Journal of Product & Brand Management (2024) Vol. 33, Iss. 3, pp. 330-344
Closed Access | Times Cited: 7
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective
Shubhomoy Banerjee, Ateeque Shaikh, Archana Sharma
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 3, pp. 553-575
Closed Access | Times Cited: 7
Customer happiness as a function of perceived loyalty program benefits - A quantile regression approach
Reeti Agarwal, Ankit Mehrotra, Dheeraj Misra
Journal of Retailing and Consumer Services (2021) Vol. 64, pp. 102770-102770
Closed Access | Times Cited: 40
Buying happiness: How brand engagement in self‐concept affects purchase happiness
Wiktor Razmus, Sonja Grabner‐Kräuter, Martyna Kostyra, et al.
Psychology and Marketing (2022) Vol. 39, Iss. 11, pp. 2096-2109
Closed Access | Times Cited: 19
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
Riza Casidy, Civilai Leckie, Munyaradzi W. Nyadzayo, et al.
European Journal of Marketing (2022) Vol. 56, Iss. 10, pp. 2594-2621
Closed Access | Times Cited: 17
The impact of customer engagement on customer happiness
Gina María Pipoli de Azambuja, Gustavo Adolfo Rodriguez Peña, Enver Gerald Tarazona Vargas
Journal of Consumer Behaviour (2023) Vol. 22, Iss. 4, pp. 1025-1041
Closed Access | Times Cited: 10
Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
Pablo Gutiérrez Rodríguez, Pedro Cuesta Valiño, Rafael Ravina-Ripoll, et al.
Management Decision (2023) Vol. 62, Iss. 2, pp. 381-402
Closed Access | Times Cited: 10
Predictors and Buying Happiness Outcome from Cosmetic Brands Engagement on Instagram
Helen Inseng Duh, Kebashnee Moodley
(2025)
Closed Access
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform
Ha Kyung Lee, Woo Bin Kim, Ho Jung Choo
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
Enhancing customer happiness through green practices, engagement, brand experience and attachment in South Africa’s hotel sector: a mediation approach
Herring Shava
Cogent Social Sciences (2025) Vol. 11, Iss. 1
Open Access
How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity
Jing Zhang, Liqin Yu, Zhimin Zhou
Journal of Product & Brand Management (2025)
Closed Access
The role of AI as an unconventional salesperson in consumer buying decisions, satisfaction and happiness
Pedro Cuesta Valiño, Sergey Kazakov, Patricia Durán-Álamo, et al.
European Research on Management and Business Economics (2025) Vol. 31, Iss. 2, pp. 100278-100278
Closed Access
Masstige marketing: Addressing short‐term and long‐term happiness
Burhanudin Burhanudin
International Journal of Consumer Studies (2022) Vol. 48, Iss. 1
Closed Access | Times Cited: 15
Unlock Happy Interactions: Voice Assistants Enable Autonomy and Timeliness
Linlin Mo, Liangbo Zhang, Xiaohui Sun, et al.
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 2, pp. 1013-1033
Open Access | Times Cited: 2
Understanding self-esteem in the consumer journey: A model of purchase self-esteem antecedents
Wiktor Razmus, Mariola Łaguna
Current Psychology (2024) Vol. 43, Iss. 37, pp. 29302-29315
Open Access | Times Cited: 2
How marketer-generated content characteristics affect consumer engagement? Empirical evidence from China's WeChat food marketing
Si Tan, Weiping Chen
British Food Journal (2021) Vol. 124, Iss. 1, pp. 255-274
Closed Access | Times Cited: 16
Influence of customer value mind-set on affective and behavioral service outcomes: role of the scope and scale of service offerings at various touchpoints
Dan Jin, Robin B. DiPietro, Kawon Kim, et al.
Journal of Hospitality Marketing & Management (2023) Vol. 32, Iss. 3, pp. 340-362
Closed Access | Times Cited: 4
The Impact of Augmented and Virtual Reality Technologies on Customer Happiness in Immersive Shopping Experiences
Mohammed Mostafa Refaat Moharam
Tuijin Jishu/Journal of Propulsion Technology (2023) Vol. 44, Iss. 4, pp. 6984-6997
Open Access | Times Cited: 4
Marketing of Happiness: The Role of Customer Loyalty on Happiness
Gina Pipoli de Azambuja, Gustavo Rodríguez Peña, Enver Tarazona Vargas
Journal of Promotion Management (2022) Vol. 29, Iss. 2, pp. 228-258
Closed Access | Times Cited: 7
Triggers and Consequences of Awe in Online Brand Community
Jianbin Zhao, Zheng Li, Guobao Xiong
SAGE Open (2022) Vol. 12, Iss. 2
Open Access | Times Cited: 6
Have you been falling in love?: An analysis of coffee shop brand love in Thailand
Watchara Chiengkul, Jiraporn Junla
Journal of Foodservice Business Research (2023) Vol. 27, Iss. 1, pp. 61-86
Closed Access | Times Cited: 3
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