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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation
Mohamad Trio Febriyantoro
Cogent Business & Management (2020) Vol. 7, Iss. 1, pp. 1787733-1787733
Open Access | Times Cited: 126

Showing 1-25 of 126 citing articles:

Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Zeeshan Majeed Nadroo, Weng Marc Lim, Mohd Asif Naqshbandi
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103746-103746
Open Access | Times Cited: 17
Green consumers’ behavioral intention and loyalty to use mobile organic food delivery applications: the role of social supports, sustainability perceptions, and religious consciousness
Md. Mahedi Hasan, Md. Al Amin, Md. Shamsul Arefin, et al.
Environment Development and Sustainability (2023) Vol. 26, Iss. 6, pp. 15953-16003
Open Access | Times Cited: 27
The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention
Duygu Çinar Baltacı, Yakup Durmaz, Furkan Baltacı
Brain and Behavior (2024) Vol. 14, Iss. 6
Open Access | Times Cited: 9
Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention
Vesna Sesar, Ivana Martinčević, Monika Boguszewicz-Kreft
Journal of risk and financial management (2022) Vol. 15, Iss. 7, pp. 276-276
Open Access | Times Cited: 36
Exploring the impact of social media platform image on hotel customers’ visit intention
Juei-Ling Ho, Kuan-Ying Chen, Lan‐Hsun Wang, et al.
International Journal of Contemporary Hospitality Management (2022) Vol. 34, Iss. 11, pp. 4206-4226
Closed Access | Times Cited: 34
Opportunities and Challenges of Marketing 5.0
Ali Bakhshi Movahed, Aminmasoud Bakhshi Movahed, Hamed Nozari
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 1-21
Closed Access | Times Cited: 6
Tailoring the digital pitch: gender-specific strategies for maximizing social media ad impact on purchase intention
Lee Heng Wei, Kian Lam Tan, Pei Mey Lau
Asia-Pacific Journal of Business Administration (2025)
Closed Access
The tech advantage: exploring technological determinants of social media marketing adoption in Pakistani small and medium startups
Arsalan Ahmed, Sara Rashid, Norizan Mat Saad, et al.
Journal of Innovation and Entrepreneurship (2025) Vol. 14, Iss. 1
Open Access
Marketing experiencial y decisión de compra: más allá del sabor
S. Salazar, Gustavo Meza, Cecilia del Pilar Rivera López, et al.
Revista Venezolana de Gerencia (2025) Vol. 30, Iss. 110, pp. 1132-1145
Open Access
Exploring the impact of social media influencers on customers’ purchase intention: A sequential mediation model in Taiwan context
Anu Kanwar, Yu-Chuan Huang
Entrepreneurial Business and Economics Review (2022) Vol. 10, Iss. 3, pp. 123-141
Open Access | Times Cited: 17
From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises
Vinod Sharma, Yogesh Mahajan, Manohar Kapse
Cogent Business & Management (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 3
The Influence of Brand Image and Social Media Information on Purchase Intention Through Perceived Value
Ario Junianto, Endang Ruswanti
International Journal of Applied Research in Business and Management (2025) Vol. 6, Iss. 1
Open Access
Social Media Advertising
Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Business guides on the go (2025), pp. 85-124
Closed Access
From Comparison to Confidence: The Dove Self-Esteem Project and the Transformation of Beauty Perceptions on Social Media
Jihye Kim, Minseong Kim
Behavioral Sciences (2025) Vol. 15, Iss. 4, pp. 414-414
Open Access
A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour
Mariya Ali, Asad Ahmad, Sadaf Siraj, et al.
Future Business Journal (2025) Vol. 11, Iss. 1
Open Access
Modeling the Brand Equity and Usage Intention of QR-Code E-Wallets
Faten Aisyah Ahmad Ramli, Muhammad Iskandar Hamzah, Siti Norida Wahab, et al.
FinTech (2023) Vol. 2, Iss. 2, pp. 205-220
Open Access | Times Cited: 8
The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car
Freddy Pandapotan Simbolon, Elvira Rossi Handayani, Menik Nugraedy
Binus Business Review (2020) Vol. 11, Iss. 3, pp. 187-196
Open Access | Times Cited: 22
THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION IN IMPROVING TOURISM SECTOR IN BATAM
Edy Yulianto Putra, Leonardo Aprilson
Jurnal Manajemen dan Bisnis (2022) Vol. 11, Iss. 1, pp. 41-54
Open Access | Times Cited: 13
The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable
Beti Indahsari, Heriyadi Heriyadi, Nur Afifah, et al.
South Asian Research Journal of Business and Management (2023) Vol. 5, Iss. 1, pp. 1-9
Open Access | Times Cited: 7
TOGG OTOMOBİLLERİ YOUTUBE VİDEO YORUMLARININ DUYGU ANALİZİ VE MAKİNE ÖĞRENME MODELİ İLE İNCELENMESİ
Mesut Polatgıl
Uluslararası Anadolu Sosyal Bilimler Dergisi (2024) Vol. 8, Iss. 1, pp. 15-35
Open Access | Times Cited: 2
Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs
Neng Susi Susilawati Sugiana, Agus Rahayu, Lili Adi Wibowo, et al.
Journal of Marketing Innovation (JMI) (2023) Vol. 3, Iss. 1
Open Access | Times Cited: 6
The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee
Freddy Pandapotan Simbolon, Ridha Ardyaningtyas Nurcholifa, Mouli Safarina
Binus Business Review (2022) Vol. 13, Iss. 1, pp. 57-66
Open Access | Times Cited: 9
Paradigm Shift to Social Media Marketing Impacting Consumer Purchase Intention in the Restaurant Industry
Shaista Kamal Khan, Sana Arz Bhutto
International Journal of Social Science & Entrepreneurship (2023) Vol. 3, Iss. 2, pp. 112-136
Open Access | Times Cited: 5
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness
Elvin Sheak, Sham Abdulrazak
Market-Tržište (2023) Vol. 35, Iss. 1, pp. 93-110
Open Access | Times Cited: 5
Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude
Carolin Marhareita, Iwan Waani Kila, Deske W. Mandagi
QALAMUNA Jurnal Pendidikan Sosial dan Agama (2022) Vol. 14, Iss. 1, pp. 257-256
Open Access | Times Cited: 8
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