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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration
Kevin Lane Keller
Journal of Consumer Research (2021) Vol. 48, Iss. 4, pp. 527-540
Closed Access | Times Cited: 32

Showing 1-25 of 32 citing articles:

Effect of value co-creation on customer satisfaction: the mediating role of brand equity
Oscar Luis González-Mansilla, Antoni Serra Cantallops, Gloria Berenguer Contrí
Journal of Hospitality Marketing & Management (2023) Vol. 32, Iss. 2, pp. 242-263
Closed Access | Times Cited: 20
Constructing Consumer-Masstige brand relationships in a volatile social reality
Emily Moorlock, Ofer Dekel‐Dachs, Peter Stokes, et al.
Journal of Business Research (2022) Vol. 155, pp. 113381-113381
Open Access | Times Cited: 28
Looking forward, looking back: developing a narrative of the past, present and future of a brand
Kevin Lane Keller
Journal of Brand Management (2023) Vol. 30, Iss. 1, pp. 1-8
Closed Access | Times Cited: 15
Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective
Yonggang Qiao, Xirui Yin, Xing Gao
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 19
Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States
Philipp Jaufenthaler, Oliver Koll, Maximilian Lude, et al.
Family Business Review (2023) Vol. 36, Iss. 4, pp. 352-374
Open Access | Times Cited: 11
Owing to interactivity: a meta-analysis on consumer-brand responses in the digital context
Xiaojun Fan, Huiyao Li, Xinyu Jiang
Journal of Research in Interactive Marketing (2025)
Closed Access
The Inspiration brought by LEGO Group to Chinese Toy Brands under the Internationalization and Localization Marketing Strategy
Tsoi Seng Hei
Highlights in Business Economics and Management (2025) Vol. 50, pp. 178-184
Closed Access
The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs
Jun-Cheng Chen, Sylvain Sénéchal
European Business Review (2023) Vol. 35, Iss. 5, pp. 860-873
Closed Access | Times Cited: 9
Collaborative AI Enabled Place Branding: A Hybrid-Narrative Review and Prospects for Future Research
Liying Chen, Ziqi Wang, Hongli Pang
Open Journal of Social Sciences (2024) Vol. 12, Iss. 04, pp. 536-566
Open Access | Times Cited: 2
Brand systems: integrating branding research perspectives
Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair‐Wooliscroft
European Journal of Marketing (2022) Vol. 57, Iss. 2, pp. 387-425
Closed Access | Times Cited: 9
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account
Alessandro Biraglia, Christoph Fuchs, Elisa Maira, et al.
Journal of Marketing (2022) Vol. 87, Iss. 4, pp. 601-617
Open Access | Times Cited: 8
The effects of residential mobility on consumers’ preference for paradox brands
Xia Jiang, Fengyi Deng, Defeng Yang, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103727-103727
Closed Access | Times Cited: 1
Branding countries through multicultural events: a quantitative analysis of the impact of the FIFA World Cup 2022 on Qatar’s brand
Lucyann Kerry, Pablo Medina Aguerrebere, Scott Burgess, et al.
Frontiers in Communication (2024) Vol. 9
Open Access | Times Cited: 1
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
Abas Mirzaei, Dean Wilkie, Amelie Burgess
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 104032-104032
Open Access | Times Cited: 1
A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy
Allan Cid, Pierre Blanchet, François Robichaud, et al.
Businesses (2023) Vol. 3, Iss. 3, pp. 424-440
Open Access | Times Cited: 3
Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-Assemblages in the Change and Continuity of a Brand
Susanna Molander, Jacob Östberg, Lisa Peñaloza
Journal of Consumer Research (2022)
Open Access | Times Cited: 5
A Conceptual Framework for Creating Brand Management Strategies
Allan Cid, Pierre Blanchet, François Robichaud, et al.
Businesses (2022) Vol. 2, Iss. 4, pp. 546-561
Open Access | Times Cited: 4
BRAND TRUST AND CUSTOMER LOYALITY IN SERVICE COMPANIES HEALTH
Emi Munawaroh, Rianto Rianto
Jurnal Ekonomi dan Bisnis Airlangga (2022) Vol. 32, Iss. 1, pp. 93-102
Open Access | Times Cited: 3
Impact of Branding on Customer Purchase Decision in Apparel Industry: An Application of Stimulus-organism-response Theory
Pradeep Rathore, Esha Saha, Krantiraditya Dhalmahapatra, et al.
Vision The Journal of Business Perspective (2024)
Closed Access
Case study Apple: Exploring the effects of brand power through nudge theory
Indrani Sudhindra Neglur, P. Rajeswari
Journal of Information Technology Teaching Cases (2024)
Closed Access
The Mediating Role of Brand Trust on the Effect of Brand Ambassador to Purchase Decision
Lydia Then, Isnaini Nuzula Agustin
TIJAB (The International Journal of Applied Business) (2024) Vol. 8, Iss. 1, pp. 15-31
Open Access
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector
Verena Gruber, Jonathan Deschênes
Journal of Marketing (2024) Vol. 88, Iss. 6, pp. 24-42
Open Access
Branding: Models, Theory, Practice, and Marketing Implications
Ashford C. Chea
International Journal of Academic Research in Business and Social Sciences (2024) Vol. 14, Iss. 5
Open Access
Brand Management and Metaverse: A Data Mining Exploratory Approach
Rui Pedro Ferreira, Amélia Brandão, Bruno Veloso
Smart innovation, systems and technologies (2024), pp. 461-476
Closed Access
Brand image, service quality, and customer retention: Basis for improved customer relationship management framework for international students
Chang Liu
International Journal of Research Studies in Management (2024) Vol. 12, Iss. 5
Open Access
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