
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
How to transform consumers into fans of your brand
Benedikt Jahn, Werner H. Kunz
Journal of service management (2012) Vol. 23, Iss. 3, pp. 344-361
Closed Access | Times Cited: 599
Benedikt Jahn, Werner H. Kunz
Journal of service management (2012) Vol. 23, Iss. 3, pp. 344-361
Closed Access | Times Cited: 599
Showing 1-25 of 599 citing articles:
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Christy Ashley, Tracy L. Tuten
Psychology and Marketing (2014) Vol. 32, Iss. 1, pp. 15-27
Closed Access | Times Cited: 1214
Christy Ashley, Tracy L. Tuten
Psychology and Marketing (2014) Vol. 32, Iss. 1, pp. 15-27
Closed Access | Times Cited: 1214
The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng, Nuttapol Assarut
Journal of Business Research (2018) Vol. 117, pp. 543-556
Closed Access | Times Cited: 949
Apiradee Wongkitrungrueng, Nuttapol Assarut
Journal of Business Research (2018) Vol. 117, pp. 543-556
Closed Access | Times Cited: 949
Customer engagement with tourism social media brands
Paul Harrigan, Uwana Evers, Morgan P. Miles, et al.
Tourism Management (2016) Vol. 59, pp. 597-609
Closed Access | Times Cited: 695
Paul Harrigan, Uwana Evers, Morgan P. Miles, et al.
Tourism Management (2016) Vol. 59, pp. 597-609
Closed Access | Times Cited: 695
Online engagement factors on Facebook brand pages
Irena Pletikosa Cvijikj, Florian Michahelles
Social Network Analysis and Mining (2013) Vol. 3, Iss. 4, pp. 843-861
Closed Access | Times Cited: 676
Irena Pletikosa Cvijikj, Florian Michahelles
Social Network Analysis and Mining (2013) Vol. 3, Iss. 4, pp. 843-861
Closed Access | Times Cited: 676
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
Philipp A. Rauschnabel, Reto Felix, Chris Hinsch
Journal of Retailing and Consumer Services (2019) Vol. 49, pp. 43-53
Open Access | Times Cited: 559
Philipp A. Rauschnabel, Reto Felix, Chris Hinsch
Journal of Retailing and Consumer Services (2019) Vol. 49, pp. 43-53
Open Access | Times Cited: 559
Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation
Mingli Zhang, Lingyun Guo, Mu Hu, et al.
International Journal of Information Management (2016) Vol. 37, Iss. 3, pp. 229-240
Closed Access | Times Cited: 454
Mingli Zhang, Lingyun Guo, Mu Hu, et al.
International Journal of Information Management (2016) Vol. 37, Iss. 3, pp. 229-240
Closed Access | Times Cited: 454
Social eWOM: does it affect the brand attitude and purchase intention of brands?
Chetna Kudeshia, Amresh Kumar
Management Research Review (2017) Vol. 40, Iss. 3, pp. 310-330
Closed Access | Times Cited: 446
Chetna Kudeshia, Amresh Kumar
Management Research Review (2017) Vol. 40, Iss. 3, pp. 310-330
Closed Access | Times Cited: 446
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
Natalie Jane de Vries, Jamie Carlson
Journal of Brand Management (2014) Vol. 21, Iss. 6, pp. 495-515
Closed Access | Times Cited: 384
Natalie Jane de Vries, Jamie Carlson
Journal of Brand Management (2014) Vol. 21, Iss. 6, pp. 495-515
Closed Access | Times Cited: 384
Antecedents of consumer brand engagement and brand loyalty
Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson
Journal of Marketing Management (2016) Vol. 32, Iss. 5-6, pp. 558-578
Closed Access | Times Cited: 379
Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson
Journal of Marketing Management (2016) Vol. 32, Iss. 5-6, pp. 558-578
Closed Access | Times Cited: 379
The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty
Raditha Hapsari, Michael D. Clemes, David Dean
International Journal of Quality and Service Sciences (2017) Vol. 9, Iss. 1, pp. 21-40
Closed Access | Times Cited: 353
Raditha Hapsari, Michael D. Clemes, David Dean
International Journal of Quality and Service Sciences (2017) Vol. 9, Iss. 1, pp. 21-40
Closed Access | Times Cited: 353
Past, present, and future of customer engagement
Weng Marc Lim, Tareq Rasul, Satish Kumar, et al.
Journal of Business Research (2021) Vol. 140, pp. 439-458
Open Access | Times Cited: 325
Weng Marc Lim, Tareq Rasul, Satish Kumar, et al.
Journal of Business Research (2021) Vol. 140, pp. 439-458
Open Access | Times Cited: 325
Customer engagement behaviours in social media: capturing innovation opportunities
Jamie Carlson, Mohammad M. Rahman, Ranjit Voola, et al.
Journal of Services Marketing (2018) Vol. 32, Iss. 1, pp. 83-94
Open Access | Times Cited: 290
Jamie Carlson, Mohammad M. Rahman, Ranjit Voola, et al.
Journal of Services Marketing (2018) Vol. 32, Iss. 1, pp. 83-94
Open Access | Times Cited: 290
Building brand loyalty through user engagement in online brand communities in social networking sites
Xiabing Zheng, Christy M.K. Cheung, Matthew Lee, et al.
Information Technology and People (2015) Vol. 28, Iss. 1, pp. 90-106
Closed Access | Times Cited: 278
Xiabing Zheng, Christy M.K. Cheung, Matthew Lee, et al.
Information Technology and People (2015) Vol. 28, Iss. 1, pp. 90-106
Closed Access | Times Cited: 278
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Raed Algharabat, Nripendra P. Rana, Ali Abdallah Alalwan, et al.
Journal of Retailing and Consumer Services (2019) Vol. 53, pp. 101767-101767
Open Access | Times Cited: 259
Raed Algharabat, Nripendra P. Rana, Ali Abdallah Alalwan, et al.
Journal of Retailing and Consumer Services (2019) Vol. 53, pp. 101767-101767
Open Access | Times Cited: 259
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Harsandaldeep Kaur, Gaurav Paruthi, JamidUl Islam, et al.
Telematics and Informatics (2019) Vol. 46, pp. 101321-101321
Closed Access | Times Cited: 245
Harsandaldeep Kaur, Gaurav Paruthi, JamidUl Islam, et al.
Telematics and Informatics (2019) Vol. 46, pp. 101321-101321
Closed Access | Times Cited: 245
Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality
Tyler Shanahan, Trang P. Tran, Erik Taylor
Journal of Retailing and Consumer Services (2018) Vol. 47, pp. 57-65
Closed Access | Times Cited: 244
Tyler Shanahan, Trang P. Tran, Erik Taylor
Journal of Retailing and Consumer Services (2018) Vol. 47, pp. 57-65
Closed Access | Times Cited: 244
Determinants of negative word-of-mouth communication using social networking sites
M.S. Balaji, Kok Wei Khong, Alain Yee‐Loong Chong
Information & Management (2016) Vol. 53, Iss. 4, pp. 528-540
Open Access | Times Cited: 222
M.S. Balaji, Kok Wei Khong, Alain Yee‐Loong Chong
Information & Management (2016) Vol. 53, Iss. 4, pp. 528-540
Open Access | Times Cited: 222
The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention
Clair Sinclair McClure, Yoo‐Kyoung Seock
Journal of Retailing and Consumer Services (2019) Vol. 53, pp. 101975-101975
Closed Access | Times Cited: 219
Clair Sinclair McClure, Yoo‐Kyoung Seock
Journal of Retailing and Consumer Services (2019) Vol. 53, pp. 101975-101975
Closed Access | Times Cited: 219
Zooming out: actor engagement beyond the dyadic
Matthew Alexander, Elina Jaakkola, Linda D. Hollebeek
Journal of service management (2018) Vol. 29, Iss. 3, pp. 333-351
Open Access | Times Cited: 218
Matthew Alexander, Elina Jaakkola, Linda D. Hollebeek
Journal of service management (2018) Vol. 29, Iss. 3, pp. 333-351
Open Access | Times Cited: 218
Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
Teresa Fernandes, Mariana Moreira
Journal of Product & Brand Management (2019) Vol. 28, Iss. 2, pp. 274-286
Open Access | Times Cited: 203
Teresa Fernandes, Mariana Moreira
Journal of Product & Brand Management (2019) Vol. 28, Iss. 2, pp. 274-286
Open Access | Times Cited: 203
An integrated model of social media brand engagement
Mar Gómez, Carmen López, Arturo Molina
Computers in Human Behavior (2019) Vol. 96, pp. 196-206
Open Access | Times Cited: 196
Mar Gómez, Carmen López, Arturo Molina
Computers in Human Behavior (2019) Vol. 96, pp. 196-206
Open Access | Times Cited: 196
Customer engagement in a Big Data world
Werner H. Kunz, Lerzan Aksoy, Yakov Bart, et al.
Journal of Services Marketing (2017) Vol. 31, Iss. 2, pp. 161-171
Open Access | Times Cited: 193
Werner H. Kunz, Lerzan Aksoy, Yakov Bart, et al.
Journal of Services Marketing (2017) Vol. 31, Iss. 2, pp. 161-171
Open Access | Times Cited: 193
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Joana César Machado, Leonor Vacas de Carvalho, Salim Azar, et al.
Journal of Business Research (2018) Vol. 96, pp. 376-385
Closed Access | Times Cited: 186
Joana César Machado, Leonor Vacas de Carvalho, Salim Azar, et al.
Journal of Business Research (2018) Vol. 96, pp. 376-385
Closed Access | Times Cited: 186
Content strategies and audience response on Facebook brand pages
Wondwesen Tafesse
Marketing Intelligence & Planning (2015) Vol. 33, Iss. 6, pp. 927-943
Closed Access | Times Cited: 179
Wondwesen Tafesse
Marketing Intelligence & Planning (2015) Vol. 33, Iss. 6, pp. 927-943
Closed Access | Times Cited: 179
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Jamie Carlson, Jessica Wyllie, Mohammad M. Rahman, et al.
Journal of Retailing and Consumer Services (2018) Vol. 50, pp. 333-341
Closed Access | Times Cited: 177
Jamie Carlson, Jessica Wyllie, Mohammad M. Rahman, et al.
Journal of Retailing and Consumer Services (2018) Vol. 50, pp. 333-341
Closed Access | Times Cited: 177