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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Digital engagement strategies and tactics in social media marketing
Conor Drummond, Thomas O’Toole, Helen McGrath
European Journal of Marketing (2020) Vol. 54, Iss. 6, pp. 1247-1280
Open Access | Times Cited: 125

Showing 1-25 of 125 citing articles:

Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Severina Cartwright, Hongfei Liu, Chris Raddats
Industrial Marketing Management (2021) Vol. 97, pp. 35-58
Open Access | Times Cited: 163
Strategic use of social media in marketing and financial performance: The B2B SME context
Guangming Cao, Jay Weerawardena
Industrial Marketing Management (2023) Vol. 111, pp. 41-54
Open Access | Times Cited: 47
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
Charles F. Hofacker, İsmail Gölgeci, Kishore Gopalakrishna Pillai, et al.
European Journal of Marketing (2020) Vol. 54, Iss. 6, pp. 1161-1179
Closed Access | Times Cited: 106
Social Media Engagement, Organizational Agility and Digitalization Strategic Plan to Improve SMEs’ Performance
Hasan Abdul Rozak, Ardian Adhiatma, Olivia Fachrunnisa, et al.
IEEE Transactions on Engineering Management (2021) Vol. 70, Iss. 11, pp. 3766-3775
Closed Access | Times Cited: 85
Application of AI technology in modern digital marketing environment
Kiran Nair, Ruchi Gupta
World Journal of Entrepreneurship Management and Sustainable Development (2021) Vol. ahead-of-print, Iss. ahead-of-print
Closed Access | Times Cited: 74
Understanding digital consumer: A review, synthesis, and future research agenda
Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı
International Journal of Consumer Studies (2022) Vol. 46, Iss. 5, pp. 1829-1858
Closed Access | Times Cited: 57
How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
Belém Barbosa, José Ramón Saura, Dag Bennett
The Journal of Technology Transfer (2022) Vol. 49, Iss. 1, pp. 69-103
Closed Access | Times Cited: 46
Influencer marketing within business-to-business organisations
Severina Cartwright, Hongfei Liu, Iain Davies
Industrial Marketing Management (2022) Vol. 106, pp. 338-350
Open Access | Times Cited: 39
Fintech advancements in the digital economy: Leveraging social media and personal computing for sustainable entrepreneurship
Brij B. Gupta, Akshat Gaurav, Varsha Arya, et al.
Journal of Innovation & Knowledge (2024) Vol. 9, Iss. 1, pp. 100471-100471
Open Access | Times Cited: 9
Transforming business-to-business marketing from tradition to digitalization: a taxonomic review of current trends, methodologies and future paths
Shashi Shashi, Myriam Ertz, Roberto Cerchione, et al.
Journal of Business and Industrial Marketing (2025)
Closed Access | Times Cited: 1
Exploring the drivers of customers’ brand attitudes of online travel agency services: A text-mining based approach
Arghya Ray, Pradip Kumar Bala, Nripendra P. Rana
Journal of Business Research (2021) Vol. 128, pp. 391-404
Closed Access | Times Cited: 51
How the digital transformation from COVID-19 affected the relational approaches in B2B
Daniela Corsaro, Valerio D’Amico
Journal of Business and Industrial Marketing (2022) Vol. 37, Iss. 10, pp. 2095-2115
Closed Access | Times Cited: 31
Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption
Grainne Dilleen, Ethel Claffey, Anthony Foley, et al.
Journal of Business and Industrial Marketing (2023) Vol. 38, Iss. 8, pp. 1754-1765
Open Access | Times Cited: 22
Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Conor Drummond, Helen McGrath, Thomas O’Toole
Journal of Business Research (2023) Vol. 158, pp. 113669-113669
Open Access | Times Cited: 17
Managing relationships on social media in business-to-business organisations
Severina Cartwright, Iain Davies, Chris Archer‐Brown
Journal of Business Research (2020) Vol. 125, pp. 120-134
Open Access | Times Cited: 46
The micro foundations of social media use: Artificial intelligence integrated routine model
Arsalan Mujahid Ghouri, Venkatesh Mani, Mirza A. Haq, et al.
Journal of Business Research (2022) Vol. 144, pp. 80-92
Open Access | Times Cited: 26
Value co-creation in business-to-business context: A bibliometric analysis using HistCite and VOS viewer
Fawad Ullah, Shen Lei, Syed Hamad Hassan Shah
Frontiers in Psychology (2023) Vol. 13
Open Access | Times Cited: 16
How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers
Yiwen Hong, Sukanlaya Sawang, Hsiao‐Pei Yang
International Journal of Entrepreneurial Behaviour & Research (2023) Vol. 30, Iss. 2/3, pp. 609-631
Closed Access | Times Cited: 16
Mapping social media engagement in the food supply chain
Na Luo, Sihong Wu, Yanping Liu, et al.
Technological Forecasting and Social Change (2023) Vol. 192, pp. 122547-122547
Closed Access | Times Cited: 15
Fifty years of artisan entrepreneurship: a systematic literature review
Uswatun Hasanah, Badri Munir Sukoco, Elisabeth Supriharyanti, et al.
Journal of Innovation and Entrepreneurship (2023) Vol. 12, Iss. 1
Open Access | Times Cited: 14
Digital consumer engagement in a social network: A literature review applying TCCM framework
Winee Saikia, Abhigyan Bhattacharjee
International Journal of Consumer Studies (2023) Vol. 48, Iss. 1
Open Access | Times Cited: 14
Strategies to drive interactivity and digital engagement: a practitioners' perspective
Suk Chong Tong, Fanny Fong Yee Chan
Journal of Research in Interactive Marketing (2023) Vol. 17, Iss. 6, pp. 901-920
Closed Access | Times Cited: 13
Social media influencer marketing: science mapping of the present and future trends
Muhammad Ashraf Fauzi, Zuraina Ali, Zanariah Satari, et al.
International Journal of Quality and Service Sciences (2024) Vol. 16, Iss. 2, pp. 199-217
Open Access | Times Cited: 5
Digital job resources, digital engagement, digital leadership, and innovative work behaviour: a serial mediation model
Ayesha Zia, Mumtaz Ali Memon, Muhammad Zeeshan Mirza, et al.
European Journal of Innovation Management (2024)
Open Access | Times Cited: 5
How to Achieve Swift Resilience: the Role of Digital Innovation Enabled Mindfulness
Dandan Ye, Martin J. Liu, Jun Luo, et al.
Information Systems Frontiers (2022) Vol. 26, Iss. 2, pp. 551-573
Open Access | Times Cited: 21
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