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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Computer-generated influencers: the rise of digital personalities
Mona Mrad, Zahy Ramadan, Lina Issam Nasr
Marketing Intelligence & Planning (2022) Vol. 40, Iss. 5, pp. 589-603
Closed Access | Times Cited: 93

Showing 1-25 of 93 citing articles:

Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Chen Lou, Siu Ting Josie Kiew, Tao Chen, et al.
Journal of Advertising (2022) Vol. 52, Iss. 4, pp. 540-557
Closed Access | Times Cited: 183
The authentic virtual influencer: Authenticity manifestations in the metaverse
Bernadett Köles, Alice Audrezet, Julie Guidry Moulard, et al.
Journal of Business Research (2023) Vol. 170, pp. 114325-114325
Open Access | Times Cited: 93
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, et al.
Social Network Analysis and Mining (2022) Vol. 12, Iss. 1
Closed Access | Times Cited: 87
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement
Chung-En Yu, Astrid Dickinger, Kevin Kam Fung So, et al.
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103560-103560
Open Access | Times Cited: 85
Virtual influencer marketing: the good, the bad and the unreal
Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne Pedersen
European Journal of Marketing (2023) Vol. 58, Iss. 2, pp. 410-440
Closed Access | Times Cited: 72
The emergence of virtual influencers: a shift in the influencer marketing paradigm
Anand Jhawar, Prashant Kumar, Sanjeev Varshney
Young Consumers Insight and Ideas for Responsible Marketers (2023) Vol. 24, Iss. 4, pp. 468-484
Closed Access | Times Cited: 63
Marketing in the metaverse era: toward an integrative channel approach
Zahy Ramadan
Virtual Reality (2023) Vol. 27, Iss. 3, pp. 1905-1918
Open Access | Times Cited: 59
A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
Kate Jeonghee Byun, Sun Joo Ahn
Journal of Interactive Advertising (2023) Vol. 23, Iss. 4, pp. 293-306
Closed Access | Times Cited: 57
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
Hye Suk Kim, Chung‐Wha Ki, Hyunhwan Lee, et al.
Journal of Business Research (2024) Vol. 176, pp. 114611-114611
Closed Access | Times Cited: 47
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
Oihab Allal‐Chérif, Rosa Puertas, Patricia Carracedo
Technological Forecasting and Social Change (2023) Vol. 200, pp. 123113-123113
Closed Access | Times Cited: 45
Virtual influencers as an emerging marketing theory: A systematic literature review
Anna Łaszkiewicz, Magdalena Kalińska-Kula
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2479-2494
Closed Access | Times Cited: 42
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
Kan Jiang, Junyuan Zheng, Shaohua Luo
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103660-103660
Closed Access | Times Cited: 42
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
Maximilian H. E. E. Gerrath, Hossein Olya, Zahra Shah, et al.
Journal of Business Research (2024) Vol. 175, pp. 114520-114520
Open Access | Times Cited: 30
How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
Hanna-Anastasiia Melnychuk, Hüseyin Araslı, Raziye Nevzat
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 3, pp. 393-417
Closed Access | Times Cited: 20
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
Ying Qu, Eunsoo Baek
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 1, pp. 91-108
Closed Access | Times Cited: 28
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
Zheng Shen
Humanities and Social Sciences Communications (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 14
Research on consumers’ purchase intention of cultural and creative products—Metaphor design based on traditional cultural symbols
Lili Liu, Hongxia Zhao
PLoS ONE (2024) Vol. 19, Iss. 5, pp. e0301678-e0301678
Open Access | Times Cited: 14
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
Lu Meng, Yongyue Bie, Mengya Yang, et al.
Tourism Management (2024) Vol. 106, pp. 104978-104978
Closed Access | Times Cited: 14
Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
Padma Angmo, Rachna Mahajan
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 2, pp. 280-300
Closed Access | Times Cited: 11
The power of flattery: Enhancing prosocial behavior through virtual influencers
Sara Quach, Isaac Cheah, Park Thaichon
Psychology and Marketing (2024) Vol. 41, Iss. 7, pp. 1629-1648
Open Access | Times Cited: 10
Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences
Lu Meng, Yongyue Bie, Mengya Yang, et al.
Journal of Business Research (2024) Vol. 178, pp. 114654-114654
Closed Access | Times Cited: 10
Investigating the effectiveness of virtual influencers in prosocial marketing
Reika Igarashi, Kshitij Bhoumik, Jamie Thompson
Psychology and Marketing (2024) Vol. 41, Iss. 9, pp. 2121-2135
Open Access | Times Cited: 9
Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers
Heejae Lee, Mincheol Shin, Jeongwon Yang, et al.
International Journal of Human-Computer Interaction (2024), pp. 1-18
Open Access | Times Cited: 9
Does technology readiness matter? Investigating employee psychological well-being through the lens of social robot anthropomorphism
Nidhi Sehgal, Gunjan Malhotra, Vimi Jham
Journal of Service Theory and Practice (2025)
Closed Access | Times Cited: 1
Interactive or not? Enhancing the interactive effectiveness of virtual brand ambassadors on consumer behavior
Zheng Shen
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access | Times Cited: 1
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