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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Masstige marketing: Addressing short‐term and long‐term happiness
Burhanudin Burhanudin
International Journal of Consumer Studies (2022) Vol. 48, Iss. 1
Closed Access | Times Cited: 15

Showing 15 citing articles:

Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management
Abhirupa Roy, Manish Das, Weng Marc Lim, et al.
Journal of Global Marketing (2025), pp. 1-32
Open Access | Times Cited: 2
Masstige buyers: Profile, perceived luxury values and purchase intentions
Nermain Al‐Issa, Piotr Kwiatek, Nathalie Dens
International Journal of Consumer Studies (2024) Vol. 48, Iss. 1
Closed Access | Times Cited: 11
Two decades of research on “masstige” marketing: A systematic literature review and future research agenda
Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda
International Journal of Consumer Studies (2024) Vol. 48, Iss. 5
Closed Access | Times Cited: 9
Masstige as a mediator of the relationship between a typical user's image and brand preference
Magdalena Kolańska, Paweł Krasa
International Journal of Consumer Studies (2023) Vol. 48, Iss. 1
Closed Access | Times Cited: 21
Masstige consumption, brand happiness, and brand advocacy: A service perspective
Sonal Purohit, Vibha Arora, Karan Nilesh Radia
International Journal of Consumer Studies (2023) Vol. 48, Iss. 1
Closed Access | Times Cited: 17
Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
Sri Rahayu Hijrah Hati, Yusniza Kamarulzaman, Nor Asiah Omar
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Closed Access | Times Cited: 5
Impact of self‐esteem and self‐gifting on masstige purchase intentions
Mumtaz Muhammad Khan, Muhammad Ishtiaq Ishaq, Muazma Iqbal, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Closed Access | Times Cited: 4
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
Alper Özer, Mehmet Özer, İrem BURAN, et al.
Journal of Product & Brand Management (2025)
Closed Access
The Paradox of Enjoyment in Luxury Consumption: Exploring Young Women's Expected and Actual Enjoyment of Luxury Goods
Wiktor Razmus, Sonja Grabner‐Kräuter
Journal of Consumer Behaviour (2025)
Closed Access
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework
Nitin Soni, Sushant Kumar
Asia Pacific Journal of Marketing and Logistics (2024) Vol. 36, Iss. 9, pp. 2213-2233
Closed Access | Times Cited: 2
Obtaining Premium When Luxury Is Far Away: Masstige's Antecedents, Moderators and Consequences
Thomas Anning‐Dorson, Nii Nookwei Tackie
International Journal of Consumer Studies (2024) Vol. 49, Iss. 1
Closed Access | Times Cited: 2
Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing
Anandakuttan B. Unnithan, Michel Laroche, Ajay Kumar
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Closed Access | Times Cited: 1
Place marketing, happiness and communication structure.: Review and context of consumer wellbeing.
Maria Fuentes, Nuria Sánchez-Gey Valenzuela
IROCAMM-International Review Of Communication And Marketing Mix (2024) Vol. 2, Iss. 7, pp. 51-66
Open Access
Social Media Word of Mouth and Masstige Purchase Behaviour
Burhanudin Burhanudin, Firsta Diva Septianti
Central European Business Review (2024)
Open Access
The Influence of Social Comparison Orientation on Attitudinal Loyalty, Brand Happiness, and Willingness to Purchase a Masstige Brand
Rachman Tri Fridian, Burhanudin Burhanudin
JURNAL MANAJEMEN DAN KEWIRAUSAHAAN (2023) Vol. 11, Iss. 2, pp. 203-211
Open Access
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