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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage
Christoph Breuer, Christopher Rumpf
Journal of Sport Management (2014) Vol. 29, Iss. 2, pp. 170-183
Closed Access | Times Cited: 59

Showing 1-25 of 59 citing articles:

The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
Conor M. Henderson, Marc Mazodier, Aparna Sundar
Journal of Marketing (2019) Vol. 83, Iss. 3, pp. 50-71
Closed Access | Times Cited: 43
Psychological Impact and Influence of Animation on Viewer’s Visual Attention and Cognition: A Systematic Literature Review, Open Challenges, and Future Research Directions
C. K. Praveen, Kathiravan Srinivasan
Computational and Mathematical Methods in Medicine (2022) Vol. 2022, pp. 1-29
Open Access | Times Cited: 28
Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response
Elisa Herold, Aaditya Singh, Boris Feodoroff, et al.
Sport Management Review (2024) Vol. 27, Iss. 5, pp. 793-816
Open Access | Times Cited: 5
Assessing the effectiveness of sponsorship messaging
Manuel Alonso Dos Santos, Ferrán Calabuig Moreno
International Journal of Sports Marketing and Sponsorship (2018) Vol. 19, Iss. 1, pp. 25-40
Closed Access | Times Cited: 40
Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli
Christopher Rumpf, Felix Boronczyk, Christoph Breuer
Journal of Business Research (2019) Vol. 111, pp. 208-217
Closed Access | Times Cited: 37
Professional Clubs as Platforms in Multi-Sided Markets in Times of COVID-19: The Role of Spectators and Atmosphere in Live Football
Elisa Herold, Felix Boronczyk, Christoph Breuer
Sustainability (2021) Vol. 13, Iss. 4, pp. 2312-2312
Open Access | Times Cited: 29
The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage
Ziyuan Xu, Yuanyuan Cao, Hirotaka Matsuoka
Asia Pacific Journal of Marketing and Logistics (2024) Vol. 36, Iss. 8, pp. 1801-1820
Closed Access | Times Cited: 4
Determinants of viewer attention in concurrent event sponsorship
Felix Boronczyk, Christopher Rumpf, Christoph Breuer
International Journal of Sports Marketing and Sponsorship (2018) Vol. 19, Iss. 1, pp. 11-24
Closed Access | Times Cited: 33
Congruence and placement in sponsorship: An eye-tracking application
Manuel Alonso Dos Santos, Ferrán Calabuig Moreno, Manuel J. Sánchez‐Franco
Physiology & Behavior (2018) Vol. 200, pp. 159-165
Closed Access | Times Cited: 33
Brought to you by our sponsors: visual attention and sponsorship on niche sport Instagram posts
Kelsey Slater
Managing Sport and Leisure (2025), pp. 1-14
Closed Access
Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams’ Facebook Pages
Yongjae Kim, Seungbum Lee
International Journal of Sport Communication (2025), pp. 1-16
Closed Access
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
Lane Wakefield, Kirk L. Wakefield, Kevin Lane Keller
Journal of Advertising (2020) Vol. 49, Iss. 3, pp. 320-343
Closed Access | Times Cited: 27
The Influence of Image Valence on the Attention Paid to Charity Advertising
Manuel Alonso Dos Santos, Camila Lobos, Nathalie Munoz Munoz, et al.
Journal of Nonprofit & Public Sector Marketing (2017) Vol. 29, Iss. 3, pp. 346-363
Closed Access | Times Cited: 27
The role of fan benefits in shaping responses to sponsorship activation
Jan Dreisbach, David M. Woisetschläger, Christof Backhaus, et al.
Journal of Business Research (2018) Vol. 124, pp. 780-789
Open Access | Times Cited: 26
Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response
Christoph Breuer, Felix Boronczyk, Christopher Rumpf
Journal of Business Research (2021) Vol. 133, pp. 309-316
Open Access | Times Cited: 20
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
Christoph Breuer, Christopher Rumpf, Felix Boronczyk
Psychology and Marketing (2021) Vol. 38, Iss. 5, pp. 896-907
Open Access | Times Cited: 18
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Majid Zahmati, Seyed Morteza Azimzadeh, Mohammad Saber Sotoodeh, et al.
Electronic Commerce Research (2023) Vol. 23, Iss. 3, pp. 1665-1676
Open Access | Times Cited: 7
The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach
Minkyo Lee, Robert F. Potter, Paul M. Pedersen
European Sport Management Quarterly (2019) Vol. 19, Iss. 5, pp. 605-624
Open Access | Times Cited: 18
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study
André Luiz Damião de Paula, Marina Lourenç�ão, Janaína de Moura Engracia Giraldi, et al.
European Journal of Marketing (2022) Vol. 57, Iss. 1, pp. 202-225
Closed Access | Times Cited: 10
Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts
Felix Boronczyk, Christopher Rumpf, Christoph Breuer
International Journal of Sports Marketing and Sponsorship (2021) Vol. 23, Iss. 5, pp. 950-965
Closed Access | Times Cited: 12
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory
Yong Jae Ko, Akira Asada, Wonseok Jang, et al.
Sport Management Review (2022) Vol. 25, Iss. 5, pp. 820-846
Closed Access | Times Cited: 8
Can signal delay and advertising lead to profit? A study on sporting
WU Yan-nian, Brian H. Yim, LU Chao-yun, et al.
Frontiers in Psychology (2023) Vol. 13
Open Access | Times Cited: 4
Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication
Christopher Rumpf, Christoph Breuer
Journal of Sport Management (2018) Vol. 32, Iss. 6, pp. 531-541
Closed Access | Times Cited: 12
Brand-related feelings and sponsor attitude formation
Felix Boronczyk, Christoph Breuer
International Journal of Sports Marketing and Sponsorship (2020) Vol. 21, Iss. 3, pp. 513-526
Closed Access | Times Cited: 11
Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach
Àngela Elisa Aguiló-Lemoine, Francisco Rejón‐Guardia, María Antonia García-Sastre
Sustainability (2020) Vol. 12, Iss. 19, pp. 8173-8173
Open Access | Times Cited: 11
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