OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, et al.
Journal of Marketing (2019) Vol. 83, Iss. 4, pp. 1-20
Closed Access | Times Cited: 365

Showing 1-25 of 365 citing articles:

Uniting the Tribes: Using Text for Marketing Insight
Jonah Berger, Ashlee Humphreys, Stephan Ludwig, et al.
Journal of Marketing (2019) Vol. 84, Iss. 1, pp. 1-25
Closed Access | Times Cited: 563

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 3, pp. 422-448
Closed Access | Times Cited: 337

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 24-46
Open Access | Times Cited: 333

Fake news, social media and marketing: A systematic review
Giandomenico Di Domenico, Jason Sit, Alessio Ishizaka, et al.
Journal of Business Research (2020) Vol. 124, pp. 329-341
Open Access | Times Cited: 318

Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, et al.
Journal of Marketing (2022) Vol. 86, Iss. 6, pp. 93-115
Open Access | Times Cited: 231

The Role of Marketer-Generated Content in Customer Engagement Marketing
Matthijs Meire, Kelly Hewett, Michel Ballings, et al.
Journal of Marketing (2019) Vol. 83, Iss. 6, pp. 21-42
Closed Access | Times Cited: 220

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 541-565
Closed Access | Times Cited: 136

Spread of misinformation on social media: What contributes to it and how to combat it
Sijing Chen, Lu Xiao, Akit Kumar
Computers in Human Behavior (2022) Vol. 141, pp. 107643-107643
Closed Access | Times Cited: 95

Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
Saleh Bazi, Raffaele Filieri, Matthew Gorton
Journal of Business Research (2023) Vol. 160, pp. 113778-113778
Open Access | Times Cited: 92

A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 406-427
Closed Access | Times Cited: 82

Fields of Gold: Scraping Web Data for Marketing Insights
Johannes Boegershausen, Hannes Datta, Abhishek Borah, et al.
Journal of Marketing (2022) Vol. 86, Iss. 5, pp. 1-20
Open Access | Times Cited: 76

How Sensory Language Shapes Influencer’s Impact
Giovanni Luca Cascio Rizzo, Jonah Berger, Matteo De Angelis, et al.
Journal of Consumer Research (2023) Vol. 50, Iss. 4, pp. 810-825
Closed Access | Times Cited: 55

Message content features and social media engagement: evidence from the media industry
Gillian Moran, Laurent Muzellec, D. S. Johnson
Journal of Product & Brand Management (2019) Vol. 29, Iss. 5, pp. 533-545
Open Access | Times Cited: 136

To engage or not engage? The features of video content on YouTube affecting digital consumer engagement
Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli, et al.
Journal of Consumer Behaviour (2021) Vol. 20, Iss. 5, pp. 1336-1352
Closed Access | Times Cited: 104

The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode
Eleonora Pantano, Nikolaos Stylos
Psychology and Marketing (2020) Vol. 37, Iss. 5, pp. 740-753
Open Access | Times Cited: 99

Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation
Chedia Dhaoui, Cynthia Webster
International Journal of Research in Marketing (2020) Vol. 38, Iss. 1, pp. 155-175
Closed Access | Times Cited: 95

YouTube marketing: how marketers' video optimization practices influence video views
Wondwesen Tafesse
Internet Research (2020) Vol. 30, Iss. 6, pp. 1689-1707
Closed Access | Times Cited: 94

Improvised Marketing Interventions in Social Media
Abhishek Borah, Sourindra Banerjee, Yu‐Ting Lin, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 69-91
Open Access | Times Cited: 93

Examining the Self-Harm and Suicide Contagion Effects of the Blue Whale Challenge on YouTube and Twitter: Qualitative Study
Amro Khasawneh, Kapil Chalil Madathil, Emma Dixon, et al.
JMIR Mental Health (2020) Vol. 7, Iss. 6, pp. e15973-e15973
Open Access | Times Cited: 71

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
Li Chen, Yajie Yan, Andrew N. Smith
Journal of the Academy of Marketing Science (2022) Vol. 51, Iss. 1, pp. 198-221
Closed Access | Times Cited: 66

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
Risqo M. Wahid, Heikki Karjaluoto, Kimmo Taiminen, et al.
Journal of International Marketing (2022) Vol. 31, Iss. 1, pp. 106-123
Open Access | Times Cited: 58

Engaging luxury brand consumers on social media
Vikas Kumar, Imran Khan, Mobin Fatma, et al.
Journal of Consumer Marketing (2022) Vol. 39, Iss. 1, pp. 121-132
Closed Access | Times Cited: 46

Short video marketing: what, when and how short-branded videos facilitate consumer engagement
Xuebing Dong, Hong Liu, Nannan Xi, et al.
Internet Research (2023) Vol. 34, Iss. 3, pp. 1104-1128
Open Access | Times Cited: 41

How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, et al.
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 107-128
Closed Access | Times Cited: 25

Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing
Risqo M. Wahid, Joel Mero, Paavo Ritala
Asia Pacific Journal of Marketing and Logistics (2023) Vol. 35, Iss. 8, pp. 1813-1822
Open Access | Times Cited: 25

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