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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces
Madhu Viswanathan, Nita Umashankar, Arun Sreekumar, et al.
Journal of Marketing (2021) Vol. 85, Iss. 3, pp. 113-129
Closed Access | Times Cited: 53

Showing 1-25 of 53 citing articles:

Better Marketing for a Better World
Rajesh Chandy, Gita Venkataramani Johar, Christine Moorman, et al.
Journal of Marketing (2021) Vol. 85, Iss. 3, pp. 1-9
Open Access | Times Cited: 179
Service Research Priorities: Designing Sustainable Service Ecosystems
Joy M. Field, Darima Fotheringham, Mahesh Subramony, et al.
Journal of Service Research (2021) Vol. 24, Iss. 4, pp. 462-479
Open Access | Times Cited: 130
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
Rajan Varadarajan, Roman Welden, S. Arunachalam, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 482-501
Closed Access | Times Cited: 100
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, et al.
Industrial Marketing Management (2024) Vol. 119, pp. 147-161
Open Access | Times Cited: 8
Consumer well‐being—A systematic literature review and research agenda usingTCCMframework
Priya Bhardwaj, Arti D. Kalro
International Journal of Consumer Studies (2023) Vol. 48, Iss. 1
Open Access | Times Cited: 16
Field experiments in marketing research: a systematic methodological review
Suresh Malodia, Amandeep Dhir, Muhammad Junaid Shahid Hasni, et al.
European Journal of Marketing (2023) Vol. 57, Iss. 7, pp. 1939-1965
Closed Access | Times Cited: 15
Bringing Ethical Consumption to the Forefront in Emerging Markets: The Role of Product Categorization
Ali Besharat, Gia Nardini, Rhiannon MacDonnell Mesler
Journal of Business Ethics (2024) Vol. 191, Iss. 4, pp. 777-792
Closed Access | Times Cited: 6
Imagining post-marketing: Neo-animist resource circulation and value cocreation
Eric J. Arnould, Anu Helkkula
Journal of Business Research (2024) Vol. 176, pp. 114590-114590
Open Access | Times Cited: 5
Decolonizing marketing
Giana M. Eckhardt, Russell W. Belk, Tonya Williams Bradford, et al.
Consumption Markets & Culture (2021) Vol. 25, Iss. 2, pp. 176-186
Open Access | Times Cited: 30
How Investors’ Financial Well-being Influences Enterprises and Individual’s Psychological Fitness? Moderating Role of Experience under Uncertainty
Bijay Prasad Kushwaha, Atul Shiva, Vikas Tyagi
Sustainability (2023) Vol. 15, Iss. 2, pp. 1699-1699
Open Access | Times Cited: 12
Measuring Travel Insurance Literacy: Effect on Trust in Providers and Intention to Purchase
Gonzalo Luna-Cortés, Michael K. Brady
Journal of Travel Research (2024)
Open Access | Times Cited: 4
Family responses to resource scarcity
A. R. Shaheen Hosany, Rebecca Hamilton
Journal of the Academy of Marketing Science (2022) Vol. 51, Iss. 6, pp. 1351-1381
Open Access | Times Cited: 18
Market shaping triad: how BOP producer firms manage market shaping in resource-constrained environments
Sandeep Kumar Rawat, Ramendra Singh
The Journal of Marketing Theory and Practice (2025), pp. 1-22
Closed Access
A Competent Consumer Is Diffident. Consumers’ Metacognition Alleviates Their Self-Underestimation Of Self-Efficacy In Online Shopping
Xiao Li, Yanzhi Cai, Guofang Liu
Journal of Organizational Computing and Electronic Commerce (2025), pp. 1-19
Closed Access
Engaging symbiotic ecosystems to build community centred business models for the BoP: Evidence from small social enterprises in East Africa
Andrea Sottini, Giacomo Ciambotti, David Littlewood
International Small Business Journal Researching Entrepreneurship (2022) Vol. 40, Iss. 8, pp. 935-965
Open Access | Times Cited: 15
Reaching for rigor and relevance: better marketing research for a better world
Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, et al.
Marketing Letters (2022) Vol. 34, Iss. 1, pp. 1-12
Open Access | Times Cited: 15
Building Diverse, Equitable, and Inclusive Operations and Supply Chains: Bringing Public Policy Back In
Zlatko Bodrožić, Stefan Gold
Production and Operations Management (2024)
Open Access | Times Cited: 3
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, et al.
Journal of the Academy of Marketing Science (2024) Vol. 52, Iss. 5, pp. 1279-1300
Open Access | Times Cited: 3
Marketing at the bottom of the pyramid: Literature review and future research agenda
Prama Vishnoi, Neha Bhardwaj, Anupama Vohra
International Journal of Consumer Studies (2022) Vol. 46, Iss. 5, pp. 1517-1536
Closed Access | Times Cited: 13
Customer service co-creation literacy for better service value: evidence from the health-care sector
Tram-Anh Ngoc Pham, Le Nguyen Hau, Dung Tien Nguyen, et al.
Journal of Services Marketing (2022) Vol. 36, Iss. 7, pp. 940-951
Open Access | Times Cited: 13
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
Tobias Schaefers, Gopalakrishnan Narayanamurthy, Roger Moser, et al.
Psychology and Marketing (2021) Vol. 38, Iss. 11, pp. 2073-2088
Closed Access | Times Cited: 18
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda
Avinash Kumar, Rajeev Kumra, Ramendra Singh
Journal of Macromarketing (2022) Vol. 42, Iss. 3, pp. 381-413
Closed Access | Times Cited: 11
To ‘green dine’ or not to ‘green dine’? Assessing the impact of beliefs and altruism
Rawan Nimri, Anna Kralj, Farah Shishan, et al.
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103680-103680
Closed Access | Times Cited: 6
Revisiting business relationship quality in subsistence marketplaces
Umme Hani, Shahriar Akter, Ananda Wickramasinghe, et al.
Industrial Marketing Management (2022) Vol. 106, pp. 197-218
Open Access | Times Cited: 10
Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts
Sujit Raghunathrao Jagadale, Jayne Krisjanous
Journal of Consumer Affairs (2022) Vol. 57, Iss. 1, pp. 36-68
Open Access | Times Cited: 8
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