OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Consequences of Marketing Asset Accountability—A Natural Experiment
Peter Guenther, Miriam Guenther, Bryan A. Lukas, et al.
Journal of Marketing (2024) Vol. 88, Iss. 5, pp. 24-45
Open Access | Times Cited: 3
Peter Guenther, Miriam Guenther, Bryan A. Lukas, et al.
Journal of Marketing (2024) Vol. 88, Iss. 5, pp. 24-45
Open Access | Times Cited: 3
Showing 3 citing articles:
Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics
Peter Guenther, Miriam Guenther, Mahabubur Rahman, et al.
Industrial Marketing Management (2025) Vol. 126, pp. 185-196
Open Access | Times Cited: 1
Peter Guenther, Miriam Guenther, Mahabubur Rahman, et al.
Industrial Marketing Management (2025) Vol. 126, pp. 185-196
Open Access | Times Cited: 1
Propensity score modeling for business marketing research
Peter Guenther, Miriam Guenther, Shekhar Misra, et al.
Industrial Marketing Management (2025) Vol. 127, pp. 14-28
Open Access
Peter Guenther, Miriam Guenther, Shekhar Misra, et al.
Industrial Marketing Management (2025) Vol. 127, pp. 14-28
Open Access
Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
Andre Martin, Tarun Kushwaha
Journal of Marketing (2024) Vol. 88, Iss. 6, pp. 140-161
Closed Access | Times Cited: 1
Andre Martin, Tarun Kushwaha
Journal of Marketing (2024) Vol. 88, Iss. 6, pp. 140-161
Closed Access | Times Cited: 1
