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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood
Journal of Marketing Research (2019) Vol. 56, Iss. 5, pp. 862-878
Open Access | Times Cited: 95

Showing 1-25 of 95 citing articles:

The contingent effects of innovative digital sales technologies on B2B firms’ financial performance
Maximilian Friess, Till Haumann, Sascha Alavi, et al.
International Journal of Research in Marketing (2024) Vol. 41, Iss. 4, pp. 703-723
Open Access | Times Cited: 9
The dynamic nature of marketing constructs
Lars Bergkvist, Martin Eisend
Journal of the Academy of Marketing Science (2020) Vol. 49, Iss. 3, pp. 521-541
Closed Access | Times Cited: 55
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
Craig J. Thompson, Ankita Kumar
Journal of Marketing (2022) Vol. 86, Iss. 5, pp. 21-41
Closed Access | Times Cited: 31
Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice
Yan Wang, Jing Jiang, Xiushuang Gong, et al.
Journal of Business Research (2023) Vol. 166, pp. 114078-114078
Closed Access | Times Cited: 18
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
Franck Celhay, Jonathan Luffarelli
Journal of Consumer Research (2024) Vol. 51, Iss. 4, pp. 820-844
Closed Access | Times Cited: 7
The negative effect of virtual endorsers on brand authenticity and potential remedies
Xiaobing Song, Yi Lu, Qiang Yang
Journal of Business Research (2024) Vol. 185, pp. 114898-114898
Closed Access | Times Cited: 6
Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?
Siddharth Bhatt, Hongjun Ye, Jonathan Deutsch, et al.
Journal of Food Products Marketing (2021) Vol. 27, Iss. 4, pp. 188-203
Open Access | Times Cited: 37
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
Subhadip Roy, Rekha Attri
Tourism Management (2022) Vol. 92, pp. 104544-104544
Closed Access | Times Cited: 25
An exploration of the relation between the visual attributes of thumbnails and the view-through of videos: The case of branded video content
Byungwan Koh, Fuquan Cui
Decision Support Systems (2022) Vol. 160, pp. 113820-113820
Closed Access | Times Cited: 25
The effects of visual design on eco-labels evaluations: guidelines for effective green advertising
Carmela Donato, Feray Adıgüzel
The Journal of Marketing Theory and Practice (2024), pp. 1-18
Closed Access | Times Cited: 5
How online travel agencies’ logo design promotes purchase intention: a behavioral and neuroscientific interpretation of consumers’ construal level
Cecelia Natanael Gunawan, Yen‐Jung Chen, Liwei Hsu
Asia Pacific Journal of Tourism Research (2023) Vol. 28, Iss. 1, pp. 19-35
Closed Access | Times Cited: 11
The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference
LI Rui-qin, Yan Wang, Hongli Zhang
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103516-103516
Closed Access | Times Cited: 11
Match or mismatch: how emoji use shapes consumers’ perception of online reviews
Zhenchuan Cai, Kaili Chen, Haichuan Zhao
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos
Mengmeng Zhang, Lefa Teng, Chenxin Xie, et al.
European Journal of Marketing (2025)
Closed Access
Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games
Tathagata Ghosh, S. Sreejesh, Yogesh K. Dwivedi
Journal of Business Research (2022) Vol. 147, pp. 222-235
Open Access | Times Cited: 17
Balancing uniqueness and patronage: the dual impact of brand name complexity on consumer behavior
Chen Chen, Jia Luo, Jiajing Hu
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
The Effect of Eco-Label Logos Visual Design on Consumers’ Sustainability Perceptions: An Empirical Study
Carmela Donato
(2025), pp. 75-100
Closed Access
Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing
Hedda Martina Šola, Sarwar Khawaja, Fayyaz Hussain Qureshi
Behavioral Sciences (2025) Vol. 15, Iss. 4, pp. 502-502
Open Access
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
Valdimar Sigurðsson, Nils Magne Larsen, Michał Folwarczny, et al.
Journal of Business Research (2022) Vol. 154, pp. 113338-113338
Open Access | Times Cited: 15
Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review
Lyu Liang, Sazrinee Binti Zainal Abidin, Nazlina Shaari, et al.
International Journal of Academic Research in Business and Social Sciences (2024) Vol. 14, Iss. 3
Open Access | Times Cited: 3
Does logo complexity impact souvenir authenticity perception? When complex is authentic
Jiuqi Chen, Xueting Gong, Jingpeng Li, et al.
Current Issues in Tourism (2024), pp. 1-15
Closed Access | Times Cited: 3
Sustainable brand logo selection using an AI-Supported PF-WENSLO-ARLON hybrid method
Karahan Kara, Elif Akagün Ergin, Galip Cihan Yalçın, et al.
Expert Systems with Applications (2024), pp. 125382-125382
Closed Access | Times Cited: 3
Understanding the effect of website logos as animated spokescharacters on the advertising: A lens of parasocial interaction relationship
Fei Zhou, Qiulai Su, Jian Mou
Technology in Society (2021) Vol. 65, pp. 101571-101571
Closed Access | Times Cited: 20
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship
Rajdeep Grewal, Sachin Gupta, Rebecca Hamilton
Journal of Marketing Research (2020) Vol. 57, Iss. 6, pp. 985-998
Closed Access | Times Cited: 19
Exploring attention to the Canadian 24‐Hour Movement Guidelines for Children and Youth using eye‐tracking: A randomized control trial
Alexandra J. Walters, Alexander Lithopoulos, Emily Tennant, et al.
Public Health Nursing (2022) Vol. 39, Iss. 5, pp. 982-992
Closed Access | Times Cited: 12
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